New Study Shows How Even Looking At Coffee Affects The Brain
Getty Images

Everyone needs their coffee.

That's just a way of life, right?


According to a a series of four studies involving hundreds of people across Western and Eastern cultures published in Consciousness and Cognition even looking at coffee affects the brain, sparking it to life.

That probably has to do with a common belief in the West that coffee is necessary to get up and get going in the mornings.

Researcher Sam Maglio, an associate professor at the University of Toronto Scarborough's Department of Management and the Rotman School of Management, said:

"We have this image of a prototypical executive rushing off to an important meeting with a triple espresso in their hand. There's this connection between drinking caffeine and arousal that may not exist in other cultures."

Sure enough, the effect was weaker on those who grew up in Eastern cultures, where coffee consumption is not as prevalent.

The findings show that participants who were shown coffee-or tea-related cues before receiving tasks perceived time as shorter and thought more concisely and precisely:

"Coffee and tea are two beverages commonly-consumed around the world. Therefore, there is much research regarding their physiological effects. However, less is known about their psychological meanings."
"Derived from a predicted lay association between coffee and arousal, we posit that exposure to coffee-related cues should increase arousal, even in the absence of actual ingestion, relative to exposure to tea-related cues."
"We further suggest that higher arousal levels should facilitate a concrete level of mental construal as conceptualized by Construal Level Theory."
"In four experiments, we find that coffee cues prompted participants to see temporal distances as shorter and to think in more concrete, precise terms. Both subjective and physiological arousal explain the effects."

According to Maglio:

"We wanted to see if there was an association between coffee and arousal, such that if we simply exposed people to coffee-related cues, their physiological arousal would increase, as it would if they had actually [drunk] coffee."

We're pretty sure coffee drinkers would the real thing over thinking about it, however.






What do you think, coffee drinkers?

Would just thinking about coffee help your brain become more brain and attentive?

Think pf the money you'd save each morning!

Americans Confess Whether They'd Vote For An Atheist Presidential Candidate
Element5 Digital on Unsplash

When it comes to electing a leader, the choice is an easy one if a potential candidate shares the same values as yours.

Keep reading... Show less
People Describe The Scariest Thing That's Happened To Them While Home Alone
Photo by Nate Neelson on Unsplash

Being home alone isn't always the most tranquil thing.

No one is there to help or protect you.

And things that go "bump" in the night... sometimes they do more than bump.

Redditor ag9910 wanted to hear about the times home felt like an unsafe place to be. They asked:

"What is the scariest, strangest, most unexplainable thing that has happened to you while home alone?"
Keep reading... Show less
People Break Down The Most Disturbing Facts About The Human Body
Photo by Joel Ambass on Unsplash

The human body is still such a mystery.

How much do we really know?

Not a lot apparently. We're learning more all the time.

And most of it is gross.

Redditor BathNo7713 wanted to discuss the ick factor of anatomy. So they asked:

"What is the most disturbing fact about the human body?"
Keep reading... Show less
People Break Down The Worst Parts About Being Overweight
Photo by Kenny Eliason on Unsplash

Being overweight comes with numerous challenges.

And not only challenge's to one's health.

Unfortunately, overweight people are far too often a target for judgment and ridicule, often owing to misconceptions.

Even worse, sometimes simply being bigger than other people leads others to assume that they must also be less than or inadequate in general.

Redditor Rude_Guarantee_1479 was curious to hear what people felt is the worst part, or most common misconception about being overweight, leading them to ask:

"What is the worst part about being a fat person?"
Keep reading... Show less