Aminah McKenzie, a 21-year-old "full-time portrait and fashion photographer from Hampton Roads, Virginia," posted to Twitter on November 11th with a fairly straightforward premise: she would celebrate her love of color by running several of her photos through the smartphone app Pantome, which identifies prominent colors in the photograph, showing how each image's identity is tied closely to its color palette.
She had no idea how her simple idea would catch on...
Colors https://t.co/oY2KoWrPEt— Aminah McKenzie 📸 (@Aminah McKenzie 📸)1541948154.0
McKenzie's photos looked stunning!
Twitter loved seeing the color schemes behind each moment identified.
see this is creativity . https://t.co/QIxOjd82Tp— NYAGMATT 🦇 (@NYAGMATT 🦇)1541949733.0
Damn her work is fire 🔥 https://t.co/oZXW1TBsrk— bossaura.mp3 (@bossaura.mp3)1541950753.0
aesthetically pleasing https://t.co/0NRKFaLKh2— Alleiah Leiyn (@Alleiah Leiyn)1542066009.0
In fact, her idea was so well received that another photographer, @MuendoVii, decided to turn it into the #PantomeChallenge!
How about we start a #PantoneChallenge @aminah_mck 🎨 https://t.co/LUFftYA9yP— José (@José)1542204168.0
His photos looked incredible as well:
Before long, photographers everywhere were joining in!
Decided to jump on the #PantoneChallenge inspired by @aminah_mck 🖤💙💜🧡 https://t.co/zwAyUVdPju— Le Mabdulle (@Le Mabdulle)1542377012.0
This #PantoneChallenge made me realize i like earthy tones with a little bit of colour pop... https://t.co/Z2vETaWHg0— Mtickason Unchained (@Mtickason Unchained)1542303470.0
some of my pics for the #Pantonechallenge inspired by @aminah_mck ❣️ https://t.co/OgCqp1jNjE— terralynn joy (@terralynn joy)1542392404.0
Love this challenge already! Here is my selection for the #PantoneChallenge #berlin #pantone https://t.co/q0hihcnb8q— Aleksandar Kovacevic (@Aleksandar Kovacevic)1542746793.0
Reply with your Pantone Challenge! 👀 #PantoneChallenge https://t.co/9UWnDS7nq7— Marshall Haas (@Marshall Haas)1542750796.0
Thanks for starting this challenge @aminah_mck !!!! @pantone https://t.co/pkvjkdZ8O8— Musafir.jpg (@Musafir.jpg)1542414379.0
https://t.co/9MgzGLKoNY— agapè (@agapè)1542717996.0
Color fans loved watching the challenge unfold on Twitter!
I have heart eyes looking at the posts for the #PantoneChallenge. What a visual, what a visual.— ... (@...)1542223299.0
@ikran @aminah_mck 👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾AWESOME!!!!!!!— Your Life Matters (@Your Life Matters)1542502934.0
What a beautiful idea! I love colors and this is a gorgeous way of visualizing color palettes.… https://t.co/BRBgC47PEF— Abbe Macbeth, PhD (@Abbe Macbeth, PhD)1542679385.0
the Pantone challenge is good I like it— triple beam brad (@triple beam brad)1542737276.0
I'm living for this Pantone challenge!! Yes photographers!! Yes models! Yes stylists!! Yes H/MU!!! YEEEEEESSSS!!!— Faith, I guess. (@Faith, I guess.)1542693555.0
The Pantome challenge is love, the Pantome challenge is life. Haters need not participate.
Everyone shitting on the Pantone challenge can suck it because these are amazing and they’re fun to make https://t.co/Xn2pmGSCE9— cafécito con canela (@cafécito con canela)1542581184.0
little buddy here wants to hop on the pantone challenge #PantoneChallenge https://t.co/W5atZKuhmQ— ❁ (@❁)1542613400.0
When you don't have an iPhone so you have to photo shop your own layout for the Pantone Challenge 😅 Thank you… https://t.co/RtViHjBzmO— Rodney Hooks (@Rodney Hooks)1542597800.0
If nothing else, the challenge inspired some young souls to take up photography for themselves. At the end of the day, is there any higher praise? Well done, photographers!
All these Pantone challenge posts kinda make me want to take up photography again— Teddy Mageto (@Teddy Mageto)1542577384.0
not a photographer but wanted to try out this pantone challenge... https://t.co/F2bQTXbr1q— marissa (@marissa)1542573658.0
What Is the PANTONE Challenge? PANTONE Color Explained youtu.be