One of Cottonelle's new "DownThereCare" TV spots includes a gay couple and some people are up in arms about it on Twitter.
The ad features a young man in slacks, dress shirt and a bow tie nervously awaiting a meeting with the parents of his significant other, while a voiceover extols the benefits of Cottonelle's rippled toilet paper in helping you feel clean and confident.
The commercial finishes with the line:
"So before they sit you down, give your booty a confidence boost with cleaning ripples that remove more at once for a superior clean and make you feel like the kind of guy he takes home to mother."
See for yourself:
Cottonelle® DownThereCare: Meet His Parents TV Spot www.youtube.com
In the 16 second clip, the couple is featured for no more than a few seconds. The fact that they are gay is in no way the focus of the commercial but, as always seems to be the case, some latched onto that one facet in outrage.
There are, of course, some people who simply can't handle the presence of a gay couple in advertising. Cottonelle wasn't having any of it, though, and took a definite stance against the vitriol.
@cottonelle you lost a customer pushing your gay agenda on us I don't care what people do in their homes I don't want to see it IN MY FACE— Arnold Sohrensen (@Arnold Sohrensen)1551654150.0
@ShieldBiter1 Everyone should feel clean & confident, regardless of their orientation, gender, or anything else. Di… https://t.co/lMBWidIpF2— Cottonelle (@Cottonelle)1551667994.0
After 20+ years I'm breaking up with @cottonelle. Too bad. Beware what you embrace. Be more aware what you promote.— 🇺🇸 Kenny Cook (@🇺🇸 Kenny Cook)1550542540.0
@MSGLiberty Hi Kenny, thanks for reaching out. No matter a person’s orientation, gender, or anything else, being cl… https://t.co/z0c5i62MNr— Cottonelle (@Cottonelle)1550544833.0
Recorded a movie. Watching. Cottonelle has a commercial with 2 guys in it, talking about cleaning “down there”.… https://t.co/XonkpSirJ9— 💎🦋 S'More 🦋💎 (@💎🦋 S'More 🦋💎)1550863499.0
@silkride Being clean impacts everyone, and it’s an important step to feeling your best. Here at Cottonelle Brand,… https://t.co/mpOkGN1lAP— Cottonelle (@Cottonelle)1550865240.0
@cottonelle, you’re selling toilet paper why do you have to inject homosexuals into your commercials. It’s disgusti… https://t.co/J2ZwrE6Nwx— Russ Larrivee (@Russ Larrivee)1551407942.0
@rjlarrivee No matter a person’s orientation, gender, or anything else, being clean impacts everyone. Here at Cotto… https://t.co/CUskPeme0u— Cottonelle (@Cottonelle)1551454293.0
Cottonelle wasn't the only one calling people out for their unwarranted outrage, though.
Some attempted to reason with the offended.
Seriously Cottonelle DownThereCare now toilet paper becomes a gay issue? Everybooty wipes. Stick to selling tp and… https://t.co/ngkWEtgbPp— John Gale (@John Gale)1551190804.0
@voiceoversfast The people in the ad happen to be gay. Please explain how that makes it a "gay issue" any more than… https://t.co/2DsrGU334c— Rick 🌊 (@Rick 🌊)1551459101.0
@OceanBreeze1977 @voiceoversfast Anything that includes a gay man or woman to these people is a gay issue. Maybe co… https://t.co/DvPIddnlxw— Jacob T-S🏳️🌈 (@Jacob T-S🏳️🌈)1551478181.0
Others chose the more humorous approach.
@rjlarrivee @cottonelle Well guess we know who's not cleaning down there! 🤣 https://t.co/ll9MgzVoEF— Lilith #SaveMidnightTexas✝ 😈 🔮 (@Lilith #SaveMidnightTexas✝ 😈 🔮)1551563130.0
@rjlarrivee @cottonelle Oh Russ, you are so #sad maybe you need to open your mind and #relax it'll help you poop!— Papa Plaid (@Papa Plaid)1551585545.0
Hmmm, @cottonelle being boycotted for an LGBT commercial? Buttwipes being boycotted by buttwipes. How novel.— Fuzzy the Killbot (@Fuzzy the Killbot)1551792689.0
@cottonelle @MSGLiberty Will never forget this commercial. Looking up your parent company so I can avoid those products as well.— Mike R Barnes (@Mike R Barnes)1551045215.0
@MikeRBarnes2 @cottonelle @MSGLiberty One can only wonder what sort of deep seated insecurities would compel Mikey… https://t.co/1yf1CtWLy2— John Petry (@John Petry)1551555113.0
Inclusion of members of the LGBT+ community in media of any kind, including advertising, is not "pushing the gay agenda," and the only way you could claim it was "in your face" is if you're sitting too close to the TV.