As the saying goes, "if it ain't broke, don't fix it."
Nonetheless, several brands and businesses will sometimes make noticeable changes, be it to reach a wider audience, or simply to shake things up a bit.
In some cases, the effort pays off, like Dunkin' Donuts, who decided to stretch beyond simply selling doughnuts and coffee, eventually even dropping the "Donuts" from their name, but losing none of their popularity.
Other times, things don't go as smoothly, such as when IHOP (an acronym for the International House of Pancakes) temporarily changed its name to IHOB (International House of Burgers), which turned out to be nothing but a weeklong publicity stunt, but was met with anger and vitriol from it's fanbase during that controversial week.
Redditor Fflewddur_Fflam_ was curious to hear what other brands the Reddit community thought betrayed their core audience to disastrous results, leading them to ask:
"Who abandoned their core audience and paid the price for it?"
Humans Are Technically Animals...
"Animal Planet."
"Their tagline became 'surprisingly human.'"
"Nobody wants to watch ANIMAL Planet for people."
"They have other channels."- rainbirdmelody
You Could Say Their Mission Slipped Through The "Cracks"...
"Cracked.com."
"There were a couple years there where they transformed from a second rate Mad knockoff to some of the smartest, funniest stuff on the internet."
"Then the people who held the purse strings decided listicles and photoshop contests were more profitable than a writing staff."- MichaelMyersResple
"StumbleUpon."
"It was a small website giving you randomized internet pages which I used to browse for hours as they were so fun."
"Now it turned into Mix and I have no clue what it is."
"Pretty sure no one uses it and it makes me sad."- MightyDaisy
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Less Handcrafted, More Hand-Me-Down
"Etsy."
'Used to be a fairly cool place to buy and sell mostly handcrafted stuff and items to make handcrafted stuff."
"Now it's basically shady Amazon with worse shipping."
"Everyone seems to be drop shippers and a lot of the more niche crafter/artisan things are pushed out and overwhelmed by cheaper, mass produced goods."- THIS_IS_MY_JOYSTICK
The Dreaded Paywall...
"Photobucket!"
"Back when forums were still a thing, Photobucket would host your images for free."
"Then one day they decided EVERYONE would have to pay monthly, no free tier, nothing."
"We all collectively agreed we would not be paying, and that was that."
"I feel like it may have contributed to the death of forums."
"Ruined a few of my car build threads, that's for sure."
"To this day they still send me emails a couple times a year threatening to delete all my photos if I don't come back."-pr0b0ner
Arguably, All For The Best?...
"Yik Yak."
"It was a way to have conversations with people in the area anonymously (really popular on college campuses)."
"They made an update to create user profiles and pretty much everyone just stopped using it because anonymity was the whole point."- Fakjbf
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Chocolate Lovers Revolt!
"This is incredibly niche, but in Norway there used to be two providers of chocolate powder, the kind you mix with hot or cold milk to make hot chocolate or chocolate milk."
"They were O'Boy brand and Nesquik, equally loved and enjoyed a healthy fanbase 'rivalry'."
"O'Boy is a Swedish product sold in Scandinavia and the Baltics since the 50s, Nesquik is of course Nestlé brand and sold all over the world."
"Sometime in the 2010s Nesquik decided to change the formula of the choco powder."
"I imagine to save money."
"And for making hot chocolate the new recipe was fine."
"What Nestlé underestimated, however, is that most Scandinavians drink their choco powder cold to make chocolate milk."
"The new recipe had a different type of sugar in it that wouldn't dissolve in cold milk, leaving a crunchy powder in the milk."
"Norwegians outraged, Nesquik was deemed useless, nearly everyone in the Nesquik camp migrated to O'Boy, and Nestlé lost almost all its market share overnight."
"A few months later, Nesquik is gone from the shelves nearly everywhere, never to recover from the blunder."- -Yngin-
Tornados Filled With Sharks Are Not For Everyone...
"Sci-Fi Channel."
"At some point there was no sci-fi on it."- AlienBeingMe
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Not Everyone Can Keep Up With The Times...
"RadioShack."
"They went from selling electronic components, little gadgets, and interesting tech bobbles to nerds to trying to sell expensive cell phone plans and sh*tty batteries to a different audience."
"We saw that the customers who came to RadioShack shifted from middle/upper-income engineers and tech geeks to lower income people in a six year period."
"Then we saw the geeks stop coming in at all because they would come in for some capacitor or breadboard, and the person there wouldn't know what that was."
"If it wasn't a phone, they didn't know."
"Even if it was a phone, they probably couldn't tell you anything about it."
"Old RadioShack employees were knowledgeable and well paid."
"New RadioShack employees didn't give a sh*t about technology."- 001235
Seems FittingThat Their Old Audience Is "History"...
"Anyone else remember when The History Channel was about history and not about aliens?"- rienjabura
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There's A Reason They're Not So Well Known For Their Food...
"Every restaurant that opens in the UK goes through the cycle:"
"New and interesting food."
"Very different from most British food."
"Becomes very popular."
"Owners sell to a large company."
"Large company decides that being popular isn't enough, they want everybody to eat there."
"Make the food more British."
"Looming failure is hidden for a while because they attract new customers at exactly the rate they lose old customers."
"New customers have tried it, realize they can get that food anywhere, stop going."
"Chain closes and is replaced by a Greggs or Nandos, depending on the size of the location (not dependent on how far away the nearest Greggs or Nandos is."- skztr
Money Doesn't Solve Everything
"Quora."
"There were excellent groups with intelligent discussions."
"Then it became monetized and people submitted 100s of questions a day."
"'What time does the Walmart close in Boise?'" "
"'My 16 yr old came home with an A- so I took away their phone for 6 months'."- JanuarySoCold
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Success can be a very dangerous thing.
As it can make you think about nothing but getting bigger, often resulting in your leaving people behind along the way.
A cautionary tale for young entrepreneurs.
