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People Divulge The Luxury Brands That Only The Super Rich Know About

Reddit user Halyycon asked: 'What are the “quiet” luxury brands that only the super rich know about?'

We all have brands or companies that we might admire from afar (or at the very least via their website or catalog), but know we will likely never shop there ourselves.

For the simple reason that their products and merchandise are simply out of our price range.

As a result, we may find ourselves like Holly Golightly at Tiffany's while window shopping, but never actually making a purchase.

However, there are some brands that are so luxurious, that even catalog or window shopping is out of the question.

As they are not only luxurious but also exclusive, only a certain few even know of their existence.

Redditor Halyycon10 was curious to learn about any and all of the luxury brands that cater exclusively to the wealthiest people on earth, leading them to ask:

"What are the 'quiet' luxury brands that only the super rich know about?"

Allow Me To Take You Upstairs...

"An Italian friend arranged a visit to a Murano glass gallery."

"After the general public cleared out of the public showroom, the gallery's people took us up some stairs to the 'real deal' gallery with shelves full of breathtaking art pieces."

"We admired one vase on a shelf, but were told that it would never be offered for sale -- it was too important as part of the island's legacy & heritage."

"I think that the way we zeroed in on it somehow convinced them that we were top art dealers "'in stealth mode'."

"For the rest of the afternoon, we were treated like VIPs."

"What a day that was...."-- funhousefrankenstein

Uncharted Territory

"I work in the Luxury Travel industry."

"I know quite a few."

"Exclusive Resorts is an invite-only membership club for very high-end travel."

"They don’t post their prices online, but I know people that work there."

"They have personal cell phone numbers for people like Jeff Bezos, Waltons, and people that live at that stratospheric titan of industry level."

"Their cheapest membership package is $100,000 to join, and can run up to $250,000."

"That’s just the price to join the club."

"You have to pay for any travel you want to book on top of that."

"They have a $600M portfolio of properties they own throughout the world, that only their members have access to."

"Want to guarantee availability for a finish-line view villa in Monaco during the Grand Prix?"

"Want to get a ski-in cabin next to the Walton’s cabin in Aspen over Christmas?"

"Want a luxury penthouse in Paris during fashion week?"

"These are your guys."

"They cap their membership at 3,000 people, so you may have to wait for a long time until you can get in."

"Another interesting one: White Desert is your tour operator of choice if you want a private expedition with your buddies to the South Pole."

"Their packages can run $100,000+ per person for a private jet to their base camp on the Antarctica plateau and then another custom-build ski-plane transfer to their camp on the South Pole."- El_mochilero

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Nothing More Valuable Than A Good Night's Sleep...

"Duxiana."

"For people who can buy a mattress that costs as much as a car."- Hot-Dress-3369

A Perfect Fit...

"Tailors on Saville Row."

"Wealthy people get their clothes custom made."- mecyh

Nothing To Give It Away...

"I had a rich friend once tell me that Gucci is what poor people think rich people wear."

"Since then I noticed that all of her clothes fit perfect, but she never has logos on anything."- hoptownky

gucci GIFGiphy

These Boots Might NOT Be Made For Walking...

"John Lobb bootmaker in St James."

"Make beautiful handmade shoes for royalty, celebrities and rich types."

"They are well known but not a household name."- queenirv

Free For All...

"I used to be of the opinion that really wealthy people wore stuff that you wouldn't really notice, but disappointingly (having spent some time around folks with extreme wealth recently), the true answer is just: whatever the hell they like."

"If someone really liked branded gear before they were wealthy, you'd better believe they're going to be dressed like Ali G once they make it big."- AvaRCordero

Pay Up To Dress Down...

"Jeff Goldblum was on the Conan podcast and talked about where he got his jeans."

"It was from this hard-to-find shop in New York that not many people had heard of.

Come to find out, not surprisingly, their jeans are insanely expensive, and only the very rich could afford them." - Reddit

Jeans Pants GIF by Post MaloneGiphy

For All Your Million Dollar Needs...

"Buy a copy of The Robb Report magazine at a bookstore and marvel at the insane ads in the back for private jets, yacht brokers, military level trained personal protection Belgian Malinois guardian dogs, personal protection security firms staffed by former US Secret Service and retired Tier 1 operators only in their early 40s and fit with 20 years experience, and even crazier stuff."

"Pfft buying a $400 pair of jeans is pedestrian when you have Taylor Swift money and roll in 2 fully armored Escalades and are escorted on errands by a phalanx of guys in black polo shirts and jeans who have been places and done things in sandy countries that are still classified."- scots

Cruisin...

"Amels."

"They are one of the best super yacht manufacturers in the world with over 100 years of experience."- theassassintherapist

Before You Show Off That Logo...

"Almost all of the well known luxury brands have several lines. "

"The ones with logos all over them are typically the cheapest (I’m looking at you LV, Gucci) etc. which is why they’re so common."

"The same companies will have more exclusive lines that are much more expensive, usually more classic in style, and they’re not covered in logos, so you’d never know what brand they are unless you’re really into that kind of thing."

"For example, my wife wanted to buy me a nice wallet, so we went to the LV shop."

"I liked one that had no logo on the exterior of it, just simple grey leather, and it cost twice as much as the ones with 'LV' stamped all over them."- ToothbrushGames

Black Friday Christmas GIF by FOX TVGiphy

People Go Nuts For Interior Design

"Zuber & Co."

"Crazy expensive wallpaper and room dividers/panels."

"I love old rococo and baroque things so happed to walk by their store in NYC."

"Stopped in due to the patterns and quickly realized I do in-fact NOT have thousands of dollars per ft for wallpaper."

"For example $5,000 - $30,000 per panel."- Reddit

It's About Time

"When I met my wife she worked selling high end watches."

"Talking about it on our first date I said ‘oh like Rolex and stuff?’"

"She said ‘Rolex customers are just new money, drug dealers and old men'."

"'If people contact us wanting one we just direct them to a watch shop'."

"Then rattled off a list of about 10 makers I’d never heard of which her international clients would fly here just to try on."

"I was wearing a Luminox at the time which I thought was pretty badass but all of a sudden I felt like a kid running around with that gadget from Ben 10."- StrangledByTheAux

As the saying goes, "if you have to ask, you can't afford it!"

Though it must be said, there is also absolutely NOTHING wrong with shopping for watches at a watch shop.


Brands That Abandoned Their Core Audience And Paid Dearly For It

Reddit user Fflewddur_Fflam_ asked: 'Who abandoned their core audience and paid the price for it?'

As the saying goes, "if it ain't broke, don't fix it."

Nonetheless, several brands and businesses will sometimes make noticeable changes, be it to reach a wider audience, or simply to shake things up a bit.

In some cases, the effort pays off, like Dunkin' Donuts, who decided to stretch beyond simply selling doughnuts and coffee, eventually even dropping the "Donuts" from their name, but losing none of their popularity.

Other times, things don't go as smoothly, such as when IHOP (an acronym for the International House of Pancakes) temporarily changed its name to IHOB (International House of Burgers), which turned out to be nothing but a weeklong publicity stunt, but was met with anger and vitriol from it's fanbase during that controversial week.

Redditor Fflewddur_Fflam_ was curious to hear what other brands the Reddit community thought betrayed their core audience to disastrous results, leading them to ask:

"Who abandoned their core audience and paid the price for it?"

Humans Are Technically Animals...

"Animal Planet."

"Their tagline became 'surprisingly human.'"

"Nobody wants to watch ANIMAL Planet for people."

"They have other channels."- rainbirdmelody

You Could Say Their Mission Slipped Through The "Cracks"...

"Cracked.com."

"There were a couple years there where they transformed from a second rate Mad knockoff to some of the smartest, funniest stuff on the internet."

"Then the people who held the purse strings decided listicles and photoshop contests were more profitable than a writing staff."- MichaelMyersResple

"StumbleUpon."

"It was a small website giving you randomized internet pages which I used to browse for hours as they were so fun."

"Now it turned into Mix and I have no clue what it is."

"Pretty sure no one uses it and it makes me sad."- MightyDaisy

Working On It GIF by KAT BALLGiphy

Less Handcrafted, More Hand-Me-Down

"Etsy."

'Used to be a fairly cool place to buy and sell mostly handcrafted stuff and items to make handcrafted stuff."

"Now it's basically shady Amazon with worse shipping."

"Everyone seems to be drop shippers and a lot of the more niche crafter/artisan things are pushed out and overwhelmed by cheaper, mass produced goods."- THIS_IS_MY_JOYSTICK

The Dreaded Paywall...

"Photobucket!"

"Back when forums were still a thing, Photobucket would host your images for free."

"Then one day they decided EVERYONE would have to pay monthly, no free tier, nothing."

"We all collectively agreed we would not be paying, and that was that."

"I feel like it may have contributed to the death of forums."

"Ruined a few of my car build threads, that's for sure."

"To this day they still send me emails a couple times a year threatening to delete all my photos if I don't come back."-pr0b0ner

Arguably, All For The Best?...

"Yik Yak."

"It was a way to have conversations with people in the area anonymously (really popular on college campuses)."

"They made an update to create user profiles and pretty much everyone just stopped using it because anonymity was the whole point."- Fakjbf

episode 16 moe GIFGiphy

Chocolate Lovers Revolt!

"This is incredibly niche, but in Norway there used to be two providers of chocolate powder, the kind you mix with hot or cold milk to make hot chocolate or chocolate milk."

"They were O'Boy brand and Nesquik, equally loved and enjoyed a healthy fanbase 'rivalry'."

"O'Boy is a Swedish product sold in Scandinavia and the Baltics since the 50s, Nesquik is of course Nestlé brand and sold all over the world."

"Sometime in the 2010s Nesquik decided to change the formula of the choco powder."

"I imagine to save money."

"And for making hot chocolate the new recipe was fine."

"What Nestlé underestimated, however, is that most Scandinavians drink their choco powder cold to make chocolate milk."

"The new recipe had a different type of sugar in it that wouldn't dissolve in cold milk, leaving a crunchy powder in the milk."

"Norwegians outraged, Nesquik was deemed useless, nearly everyone in the Nesquik camp migrated to O'Boy, and Nestlé lost almost all its market share overnight."

"A few months later, Nesquik is gone from the shelves nearly everywhere, never to recover from the blunder."- -Yngin-

Tornados Filled With Sharks Are Not For Everyone...

"Sci-Fi Channel."

"At some point there was no sci-fi on it."- AlienBeingMe

Tara Reid Storm GIF by SYFYGiphy

Not Everyone Can Keep Up With The Times...

"RadioShack."

"They went from selling electronic components, little gadgets, and interesting tech bobbles to nerds to trying to sell expensive cell phone plans and sh*tty batteries to a different audience."

"We saw that the customers who came to RadioShack shifted from middle/upper-income engineers and tech geeks to lower income people in a six year period."

"Then we saw the geeks stop coming in at all because they would come in for some capacitor or breadboard, and the person there wouldn't know what that was."

"If it wasn't a phone, they didn't know."

"Even if it was a phone, they probably couldn't tell you anything about it."

"Old RadioShack employees were knowledgeable and well paid."

"New RadioShack employees didn't give a sh*t about technology."- 001235

Seems FittingThat Their Old Audience Is "History"...

"Anyone else remember when The History Channel was about history and not about aliens?"- rienjabura

Found Footage Video GIF by Eternal FamilyGiphy

There's A Reason They're Not So Well Known For Their Food...

"Every restaurant that opens in the UK goes through the cycle:"

"New and interesting food."

"Very different from most British food."

"Becomes very popular."

"Owners sell to a large company."

"Large company decides that being popular isn't enough, they want everybody to eat there."

"Make the food more British."

"Looming failure is hidden for a while because they attract new customers at exactly the rate they lose old customers."

"New customers have tried it, realize they can get that food anywhere, stop going."

"Chain closes and is replaced by a Greggs or Nandos, depending on the size of the location (not dependent on how far away the nearest Greggs or Nandos is."- skztr

Money Doesn't Solve Everything

"Quora."

"There were excellent groups with intelligent discussions."

"Then it became monetized and people submitted 100s of questions a day."

"'What time does the Walmart close in Boise?'" "

"'My 16 yr old came home with an A- so I took away their phone for 6 months'."- JanuarySoCold

Bored Sales GIF by EGiphy

Success can be a very dangerous thing.

As it can make you think about nothing but getting bigger, often resulting in your leaving people behind along the way.

A cautionary tale for young entrepreneurs.


white and blue kanji print card
Photo by Slidebean on Unsplash

Everyone has those brands that they love and will stay loyal to until their dying day.

For me, that brand is Bryers. Whenever I go to the store for ice cream, I first check to see if Bryers has the flavor I want on sale before I settle for anything else. If it's been a while, I sometimes splurge and just buy it at full price. That's because, to me, Bryers is the gold standard when it comes to ice cream.

Redditors have those brands that have their undying loyalty are ready to share which brands those are.

It all started when Redditor Loesser asked:

"Which brand are you actually loyal to and why?"

Life Changing

"Scrub Daddy makes one hell of a sponge."

– kbups53

"I'd been aware of them forever. "Just a sponge," I thought."

"Tried them last month and my mind is blown."

– gehanna1

Sparkling Dishes

"Dawn dishwashing liquid cuts through grease like crazy. Mix it equal parts with white vinegar for an excellent bath rub soap scum remover."

– Aunt-jobiska

"I used to wash dishes in a restaurant. A LOT of dishes. They rotated through a few food service-grade dish soaps for a while, which I always assumed would be a little stronger because they're commercial-grade, and they aided in destroying my hands every night (steel scrubbers and hot water certainly played a major role, of course."

"Then we switched to Dawn. It wasn't some special food service formula, just regular Dawn. Same exact blue one you get at any grocery or convenience store. That was the first time I would soak the hardest-baked-on crap and practically be able to wipe it off after 15 minutes. I have never found a soap even close."

– Lothar_Ecklord

Q's Way Or The Highway

"Q-Tips."

"Every other cotton swab is inferior, and I think I've tried them all. Either there isn't enough cotton, or the stick is too flimsy. Only Q-tips get it right."

– CA1900

Strong And Sturdy

"Osprey. Super comfortable hiking backpacks, and their lifetime warranty is actually legit. They will repair or replace any damage or defect for any reason on any model ever made."

– RustyPickles

"I beat the sh*t out of mine and it’s in perfect shape. All the zippers work, no rips… amazingly constructed bags."

– CurtMoney

"My company gifted me one this year and I am in awe! I love useful backpacks and i always saw them and never went for it….so glad I have one now because I take it everywhere and I’m so confused how the little guy fits so much."

– imhereforthemeta

Quick Facts

"Not sure if this counts but Wikipedia - I've been donating since given the option and I appreciate that it's remained generally unchanged unlike most modern platforms/services."

– TaalKheru

"Yesterday while chatting with my wife I mentioned how I donate Wikipedia every year. She had no idea and it blew her mind a little bit, she asked me why and I tried to explain just how frequently I use that site. Any time I remember some random historical event or criminal case or famous scientist etc. etc. I'm straight to Wiki. It's an absolute treasure trove of useful and useless information alike and I f**king love it."

– thewokestlocust

All Intents And Purposes

"Victorinox - cuz Swiss Army knives rock, and they make great watches too. Add top-notch customer service, and they've made me a happy customer for life."

"Edit: forgot about my awesome Swiss Army card that a friend brought back for me from Geneva. I keep it in my car, and it's pretty fantastic too."

– ISmellElderberries

Created To Last

"Fiskars. Everything they do is top quality. That brand is like a national treasure to Finnish people. They do plenty of products with metal and plastic and pretty much everyone around here has had a pair of Fiskars scissors for up to 20 years. Sure, their products are more expensive but they're made to work and last for an eternity."

– hiemanturha

"Everyone else always complained about their "house scissors," how horribly dull and awkward to use they were, and I never understood -- my "house scissors" were indestructible and so sharp I wasn't allowed to touch them until I was 10. A few decades later I realized why: they're Fiskars. Those scissors are older than I am, and they're still going strong."

– ClearBrightLight

None Other

"Ain’t no cream cheese like Philadelphia cream cheese."

– shavemejesus

"In Brazil cream cheese is just basically called "Philadelphia.""

– mrubuto22

Just Easier

"Brother Printers, especially the laser variant. It just keeps working and there is no cartridge nonsense like that other brand."

"I would recommend it to everyone, always. Nobody ever has issues with them."

– mahade

"Their software is also far less obnoxious. Pretty solid brand for <$500 printers."

– AlmostRandomName

The Best Store

"Costco. It's not too expensive of a membership, and you get some great savings on gas (pretty big here in California) and buy in bulk items. Of course, I probably buy a bit more than I need to for my family, but the 3 month hassle-free return policy is very generous. It's kind of a game changer for expensive devices like laptops since we can always return them if they suddenly break within the first few weeks or were defective."

"Not to mention the $1.50 hot dogs, average but affordable clothes (esp. socks & underwear), and Costco Travel isn't half bad with some of the discounts when it comes to rental car & hotel packages. Sure there's cheaper ways to get stuff out there, but, generally speaking, Costco delivers pretty good value for the price."

– imbearnanas

Saving Me Money

"Aldi. They were there for me when I was broke and currently keep me from going broke with grocery prices these days. Some of their brands are superior in my opinion eg. salsa."

– gomez1608

​Inactive Choosing

"OXO. Most of their kitchen stuff is fantastic. I don't deliberately set out to buy OXO, but it winds up being the best choice on a lot of things."

– VinLeesel

Everything Else Pales In Comparision

"Heinz Ketchup. Not Hunts, nor Red Gold, especially not Sir Kensington."

– rich-lol

Old Faithful

"Honda, both cars and motorcycles. That sh*t just does not break."

– Adddicus

Honda is the definition of reliable. Those are the kinds of brands to stand behind!

group of people sitting beside rectangular wooden table with laptops

Christina@wocintechchat.com on Unsplash

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