A new billboard went up in Times Square and it has people talking. In big black letters, the sign proclaims, "NO GAYS ALLOWED."
If the sign seems shocking, that is the point! Under the larger letters, a message reads "STOP Alliance Defending Freedom. Learn more at NoGays.org."
The goal is to shine a spotlight on the conservative Christian legal group Alliance Defending Freedom, or ADF which the Southern Poverty Law Center describes as a hate group against the LGBTQ community.
The ADF encourages businesses to deny service to LGBTQ people and criminalize homosexuality. If that seems ridiculous in this day and age, consider a hardware store in Tennessee, Amyx Hardware & Roofing Supplies in Grainger County, which hung a "No Gays Allowed" sign in their front window.
Salt Lake Magazine
A spokesperson for Citizens for Transparency, Caleb Cade, told NBC News:
"ADF has been leading that war for a long time, with tens of millions of dollars to do it."
The nogaysallowed.org also has an informational video.
No Gays Allowed youtu.be
If we don't stay vigilant, this could be a glimpse into the future but people are conflicted about the message.
If the goal was to get people talking, it's working.