Nikkie de Jager, better known as makeup YouTuber NikkieTutorials, recently came out as a trans woman via a video on her YouTube channel.
Nikkie was being blackmailed by someone who wanted to leak her story to the media, so she decided to take matters into her own hands and tell the world herself.
Nikkie bared her soul to her fans in the 17-minute video.
"Today I am here to share something with you that I've always wanted to share with you one day, but under my own circumstances. And it looks like that chance has been taken away from me. So today I am taking back my own power."
Many of Nikkie's fans were extremely supportive of her coming out, even though the circumstances forced her to share her truth before she was ready.
@NikkieTutorials Oh my god 😭 I love you so much. Grew up watching you. Thank you for sharing this. ❤️— Stef Sanjati 🍞 (@Stef Sanjati 🍞)1578947132.0
Me finding out nikkietutorials is trans and then me finding out someone tried to blackmail her into coming out https://t.co/lvj0vBBlSs— ❄ Local Plague Dr ❄ (@❄ Local Plague Dr ❄)1579005155.0
@NikkieTutorials I'm so proud of you honey💕💕 en een dikke middelvinger naar die blackmailers https://t.co/81bVoq4sdZ— katja³⁶⁵ ˡ ⁷ (@katja³⁶⁵ ˡ ⁷)1578946305.0
Even after de Jager's heartfelt coming out video, there were still some people who thought it would be a good idea to be transphobic and poke fun at her.
Among these was the sister of cosmetics company Too Faced founder Jerrod Blandino, who also worked for the company.
The post, made from an account where she uses the name Dani California, drew instant ire and criticism from internet users—along with a call to boycott the brand.
I will never EVER support too faced. https://t.co/lN0sM6wItx— literallylewis2.0 - ig 🌈 (@literallylewis2.0 - ig 🌈)1578970593.0
She quickly attempted to backtrack after her bigotry was noticed, but to no avail.
@dropdeadlewis She changed her bio at least five times since that screenshot was taken. This is what is written now… https://t.co/msaeEOGADv— ℕ𝕚𝕔𝕠𝕝𝕖𝕥𝕒 (@ℕ𝕚𝕔𝕠𝕝𝕖𝕥𝕒)1578992540.0
Jerrod soon released a statement, via the company's Twitter account, condemning his sister's actions and saying that she had been fired from her work at Too Faced.
"I do not tolerate this behavior, and she is no longer an employee of Too Faced. I would like to say how proud I am of Nikkie Tutorials, and how inspired I am for her strength and sharing her beautiful truth with the world. I am sending all my love to her."
A message from Our Founder Jerrod Blandino https://t.co/OdnCT67INK— Too Faced Cosmetics (@Too Faced Cosmetics)1579030654.0
Even after Jerrod's apology, many people pointed to a long history of problematic actions as a reason to avoid the company.
@TooFaced Hm... Feels like you only apologized bc people are pissed 🤦🏼♀️🤷🏼♀️ this brand has always been so rude t… https://t.co/SQma2OoMQj— 🖤Skye🖤 (@🖤Skye🖤)1579031007.0
@TooFaced Does he really expect us to believe she is off the payroll? She may have lost her title but I suspect tha… https://t.co/MwYlfSeSXa— Stacy (@Stacy)1579058437.0
@TooFaced Too late. Lisa publically bullied Nikkie for ages and you guys did nothing about it, while she was the vi… https://t.co/qJuWy95PEf— Shining --- ☆★☆ (@Shining --- ☆★☆)1579035066.0
Many folks on Twitter pointed out that this isn't the first time Blandino's sister has posted hurtful, bigoted things on social media.
@TooFaced She should’ve been let go ages ago, she’s been this way and it’s left a bad taste in people’s mouths for… https://t.co/NsqV3k3opG— positiviᵗᵉᵃ (@positiviᵗᵉᵃ)1579031625.0
@TooFaced @TeaSpillYT Glad to see this - sad to see she wasn’t fired when she made racist comments to someone on behalf of TF— Jaclyn Hills Lab Exposed (@Jaclyn Hills Lab Exposed)1579031615.0
@TooFaced Still makes me sick how awful your sister has been. Going on a bullying spree and representing you and the brand. She’s unhinged— JustAGirlInTheWorld (@JustAGirlInTheWorld)1579033283.0
@TooFaced Lisa has been mouthing off on Instagram for a while now regarding Nikkie and others so I’m glad the right thing was finally done.— DramaLynn (@DramaLynn)1579031844.0
@dropdeadlewis @TooFaced @NikkieTutorials @RichLux713 Update: Jerrod Blandino left a message on his Instagram apolo… https://t.co/JftD91YMZE— SpiceyNanaSim (@SpiceyNanaSim)1579051480.0
While his sister's termination and public chastisement were definitely warranted, many makeup fans—both those who are fans of Nikkie and those who just won't tolerate bigotry in the industry—are still questioning whether Jerrod's actions were enough.
Her hurtful comments about de Jager in an especially vulnerable time were completely unacceptable to fans, and part of a pattern of behavior that had not been addressed until now.