It's not uncommon for pop stars to pivot and use their fame to make money in other ways. Clothing lines seem to be a popular choice. So it's not surprising that Justin Bieber has started his own, under the name The House of Drew. What is surprising is his most popular item is hotel slippers.
Bieber has been seen wearing apparel emblazoned with his clothing line's logo, a smiley face with the word "Drew", his middle name, in place of the mouth. However, it was earlier this week when he and his wife, Hailey Baldwin, posted photos to their Instagram accounts showing off the footwear.
Bieber's post included a link to his store.
Hailey offered her support for her husband's new line.
The fabulous footwear was then available on his site for only $4.99. Due to the singer's popularity and the low price, the slippers sold out almost immediately.
It was impressive to say the least.
sorry but no one can ever call Justin Bieber a flop or irrelevant ever again because yesterday that man sold out ba… https://t.co/h2CULquEb1— landi (@landi)1545831353.0
JUSTIN DREW LEGEND BIEBER WHO CAN SELL OUT HOTEL SLIPPERS WITHIN AN HOUR JUST BECAUSE IT HAS HIS MIDDLE NAME IN IT https://t.co/oZwLUerxYo— Bieber & Joel's Girl (@Bieber & Joel's Girl)1545769388.0
Tbh people are just mad that their fav can't even sell their merch while Justin Drew Bieber's hotel slippers were s… https://t.co/kHudCY9Tmk— ʇ (@ʇ)1545769744.0
The House of Drew website only shows the sold out slippers and no other articles of clothing. It's unknown if and when more might be coming. Bieber has been seen wearing other clothes, such as a black hoodie with his line's logo. And it's easy to see how this image easily transfers to all kinds of comfort wear.
Well it better come soon. Maybe just restock the slippers.
@justinbieber restock the hotel slippers son i need to cop mine— ♥ (@♥)1545771421.0
Justin bieber really out here makin money by selling hotel slippers that say drew on them. I want 10 pairs— Fewna (@Fewna)1545868637.0
@raichuHM03 @UberFacts https://t.co/YcP6pkMYRe— demon48180 (@demon48180)1545937542.0
drop more drew slippers I wasn’t prepared @justinbieber— destinie (@destinie)1545818793.0
I mean, it's either that or find other ways to make your fans happy. Maybe put out some new music?
WE WANT NEW MUSIC NOT HOTEL SLIPPERS 😩😭😭 @justinbieber— ꜰʀᴀɴᴄᴇꜱᴄᴀ ✨ (@ꜰʀᴀɴᴄᴇꜱᴄᴀ ✨)1545774532.0
📍Justin Bieber | | | _ _ _ _ _ _ _ _ _ _ _ _ _ _ | 📍releasing jb5 |… https://t.co/keRRsmeq1l— ♛ . (@♛ .)1545922724.0
@thepointsguy Call them “blippers”— Mr. B. Rass-Knuckleduster (@Mr. B. Rass-Knuckleduster)1546038800.0
Bieber and Hailey got engaged earlier this year and married soon after. While there was no official confirmation at the time, Thanksgiving saw Bieber announce his first time celebrating the holiday as a husband. The pair had dated in 2016 before splitting but got back together earlier this year.
Hailey changed her last name on social media to "Bieber" and also trademarked "Hailey Bieber" for her own commercial purposes. Combined with House of Drew, maybe we'll see a his/her line of inexpensive comfort clothes?