Sebastian Gollnow/picture alliance via Getty Images

Stockholm, Sweden is a fairly large city, and it is the capital of a country known for its efforts to improve the human condition within its borders.

It may not come as a surprise, then, that Sweden is making some important changes to the electronic billboards throughout the city.

The billboards, the kind that you see on the streets and on the side of bus stops, will change their function during dangerously cold weather. When it is cold enough, the screens will display directions to the nearest shelter where homeless people can get out of the cold.

The average low temperature in Stockholm is 22° Fahrenheit. Though it can dip much lower than that, especially at night, when businesses where people who are homeless may go to escape the cold during the day aren't an option.

This program is a partnership between Clear Channel, who owns the billboards, and Stockholm's city government. In addition to maps, the screens will display information for those who want to help: how and where to volunteer or donate necessary supplies.


Courtesy of Clear Channel

According to Curbed, the billboards will change from advertisements to public awareness information of the temperature in the city drops below 19° Fahrenheit. When it gets that cold, the city works with local organizations to open emergency shelters, but "information about the establishment of the emergency shelters often does not reach the homeless in time."

Fifty-three of the city's billboards will be repurposed during dangerously cold weather, covering the streets that see the most traffic in an effort to reach as many people as possible.

They are internet-connected devices, so are able to retrieve location information and show detailed directions from a particular billboard to the nearest shelter and show when that shelter will be open.

Stockholm introduced the program in December of 2018, and it will run until the end of January 2019. During this time, Clear Channel will decide if it wants to expand the program to other Swedish cities.

Social media reactions were very positive, with many hoping the program would come to their area of the world.






Some pointed out that advertising and public service are not mutually exclusive; it is possible to find a balance.




Meanwhile, some criticized the practices of their city towards the homeless population, especially "hostile architecture."




Small, simple changes like this can make all the difference in improving the lives of people in a city, especially those who need help the most.

Photo by Jens Lindner on Unsplash

"Mirror, mirror on the wall, who is the hottest and dumbest of them all?"

I know that is not verbatim the original quote, but it is close to the original.

Brains and beauty are always intertwined.

So often people confess about wanting to be more of the other.

No one is ever happy where they are. Why are we like that?

If given a chance, like a Disney movie, how do you trade?

Is it superficial to want looks over knowledge? Or vice versa?

Let's get deep....

Redditor BroodyBatman wanted to know who was willing to give up a little bit of brains for a whole lot of beauty, so they asked:

"Would you give up 15-20 IQ points to be really, REALLY ridiculously good looking? Why?"
Keep reading... Show less
Photo by Rowen Smith on Unsplash

The world is not so big a place, is it?

While we like to think of ourselves as isolated in this billion plus planet, there can be a lot more crossover than we think. We call these instances coincidences, hoping to find the right word to explain what happens when a one-in-a-million chance occurs.

If there's over seven billion plus people in the world, turns out you can run into these 'coincidences' more often than you think.

Keep reading... Show less

Let me make a quick point about conspiracy theories: Do people understand just how difficult it is for many of the conspiracies they claim to believe in to come to fruition? We're talking global levels of cooperation here, by the way, and it's clear the world can't even get itself out of a pandemic sooo...

But thankfully, there are some more innocent comnspiracies out there. For example, a former classmate once told me that he was convinced he couldn't remember all the items on his shopping list because of shopping elves distracting him to buy other things he didn't exactly need.

To be fair, he was a little stoned at the time and I told him he might want to consider just writing and referring to a shopping list.

People shared their thoughts with us after Redditor ConcentrateNext1734 asked the online community,

"What’s a conspiracy that you believe, but the majority of people don’t believe or know about?"
Keep reading... Show less

Children are very impressionable. They're also little humans, remember, and all quite different. Some are more afraid of some things than others. When I was a kid, some of my classmates were utterly terrified of Chucky, the killer doll.

I think he worked the best in the first film and to a larger extent in the second, but after that? Those movies got a bit ridiculous, wouldn't you agree?

Well, the memories linger, as you can imagine.

People took us on a trip down memory lane after Redditor teacatpeng asked the online community,

"What’s something you saw (as a kid) that gave you nightmares for a long time?"
Keep reading... Show less