Someone Just Noticed Something Very Odd About The Jif Peanut Butter Logo That Is Blowing Minds 😮
(Bill Hogan/Chicago Tribune/MCT via Getty Images)

When was the last time you really examined the label off the side of a Jif peanut butter jar? Probably never, since all consumers are really interested in is the goodness that is inside. Fair enough.

But if you look closely at the logo there is an embedded secret that would even baffle fictional professor of symbology, Robert Langdon.

At least the Internet thinks this latest discovery is a revelation.


Twitter user Charlie realized something when he looked at the logo from two different perspectives.


Since the curvature of the "J" resembles an "F" without the serif – the dash projecting from the stroke of a letter, Jif looks like the same word when viewed upside down.

The Internet agreed with Charlie's eye-opening discovery.






Others saw a marketing opportunity for Charlie.


However, a representative from the J.M. Smucker company demurred that the cryptic reading of Jif was never an intentional design.

The spokesperson told This Insider, "We have no information in our archive that suggests the logo was intended to look the same upside down."

People were just seeing what they want to see.


media3.giphy.com

However, another popular assumption surrounding one of America's favorite peanut butter resurfaced.

Consumers were convinced that Jif peanut butter was called "Jiffy" at one point.

However, that is false.

Insider referenced a 2016 Reddit thread in which people shared their memories of calling Jif, "Jiffy," when the product's name was never changed.

u/TheAlbinoRaccoon thought for sure Jiffy did exist, and heard about evidence of it.

"So this is possible residual evidence. I was browsing youtube and stumbled across this gentlemen who claims to have found evidence of Jiffy peanut butter existing. It's at restaurant in Sacramento called Fanny Anns which apparently has a drawing of the Jiffy peanut butter container on their menu. What do you guys think? Personally, I used to remember Jiffy Peanut existing before Jiff years ago."
"Yup. I remember Jiffy. But I also just ate a peanut and jelly sandwich with Jif peanut butter and thought nothing of it. I'm torn." - GnosticKnowItAll

One reader presented an interesting theory.

"Actually, jiffy' has long been a unit of time, both informally like in that phrase and formally in a number of technical fields. So I think it's likely the corn bread makers and, speculatively, the peanut butter makers would have played on the phrase rather than creating it." - level 28daze

People may have confused one product with another.

"For those of you remembering Jiffy, did you not have the Jiffy brand corn muffins in your timeline? That is the item that has been trademarked "Jiffy" since the 1930s." - Singasong70

The Jiffy paradox was chalked up as being a victim of the Mandela effect – a psychological phenomenon in which people create false memories.

The J.M. Smucker representative told Insider that the false product name may also have been the result of an old marketing campaign touting that the condiment can be used to make a meal "in a Jif-fy."

Now that makes a lot of sense.


H/T - ThisInsider, Reddit, Twitter

Adults Explain Which Things Every Teenager Should Know
Photo by Duy Pham on Unsplash

We often look back on our teenage years with mixed emotions.

Our final years where we could enjoy our youth, and live largely without responsibility and just enjoy being a child and all that came with it.

Of course, we might also look back on things we did as teenagers which we are less than proud of today.

Or things we wish someone had told us, so that we may have avoided falling into those unhappy situations.

Keep reading...Show less

We all pretended to be sick at least once when we were children to get out of going to school to avoid a test, game, or assembly we'd been dreading.

Some people still might not have given up the habit of feigning illness, as a means of avoiding work or other occasions that they are less than eager to attend.

Sometimes, simply telling people that you're "sick" is all the information you need to share to get out of it.

Whether or not more concrete proof is needed, others might go a step further in faking their ailment, be it a cold or fever, and often pull off fairly convincing performances.

Sometimes even fooling a doctor.

Keep reading...Show less

Every kid has their own strengths and talents. However, in school, some of us are singled out as being ‘gifted.’

This could mean a variety of things, from getting exceptionally good grades to having a unique way of thinking or understanding topics that aren’t seen in other students.

Often, when a student is labeled “gifted,” it is assumed they will be successful in later life.

However, Reddit has proven that this is not always the case.

Sometimes gifted students are successful but to a normal degree. They have the same careers and achievements as students who weren't labeled gifted. Other times, these students are not successful at all and being labeled “gifted” ended up damaging.

Keep reading...Show less

Non-disclosure agreements, or NDAs, are legally binding contracts that establish confidential relationships.

For most people, it’s not a big deal. NDAs are often signed at the start or end of an employment opportunity or during a sale of a product or technology you own. They mainly protect creative, business, or intellectual properties.

However, another function of NDAs is to guarantee silence on more high profile or nefarious events. For example, Stormy Daniels was asked to sign an NDA so that events that transpired between her and former president, Donald Trump, would be kept a secret. In most cases like these, the person who signs the NDA also gets a sum of money for their cooperation.

In these cases, the reason for the NDA is usually wild.

Keep reading...Show less