Benefit Cosmetics, a cosmetics manufacturer based out of San Francisco, California, stepped up their game when they hired a 20-year-old girl with Down Syndrome as a brand ambassador.
Kate Grant came into the scene to promote the company's "Roller Liner Liquid Eyeliner", and showed up on their Instagram page on January 2nd looking fierce.
Just look at that face:
Benefit reportedly found Kate after they "discovered Kate by chance in the summer of 2018 when we saw a Facebook video about her journey to becoming a model."
"We fell instantly in love with her," said a representative of the company.
Model With Down Syndrome Challenges Beauty Stereotypes www.youtube.com
"She embodied everything we stand for as a brand so we knew we had to find a way to work with her."
Kate and her family are thrilled, acknowledging that Kate's journey is blazing a path for others who may not believe in themselves as much as Kate does.
"She is paving the way for people coming behind her," Kate's mom told Metro.
"Kate is aware of that and wants to spread awareness about inclusion for people with disabilities and that is what she has done from the very start. She is aware that she is able to do that in a way some of her friends cannot. She is using her voice for them."
Back in August, Kate also made headlines when she was crowned "Teen Ultimate Beauty Of The World."
She says that she hopes having a platform will re-shape the world around her.
You go girl!! Model With Down Syndrome #KateGrant Is the New Face of @BenefitBeauty https://t.co/BTe3bCGPRN #beauty #makeup— Cybele P. (@Cybele P.)1547592302.0
Kate Grant, the first ever ambassador for @BenefitBeauty to have down syndrome, says that she “wants to spread aw… https://t.co/f0cCzT2TPm— Kaitlin Gionta (@Kaitlin Gionta)1547583107.0
Great work on #inclusion from @BenefitUK, whose recent Instagram campaign starred Down Syndrome model Kate Grant:… https://t.co/9N9b2sNSNu— The National Student (@The National Student)1547136979.0
@BenefitBeauty @bustle Absolutely stunning xx— Megan Hunt (@Megan Hunt)1547579486.0
@BenefitBeauty @bustle She's absolutely gorgeous...It makes me proud now to have Benefit products knowing your bran… https://t.co/dBEYHnHQ7u— MimiSnooker (@MimiSnooker)1547584989.0
@BenefitBeauty @bustle This is amazing! Thank you for giving Kate this wonderful opportunity, as she's deserving of… https://t.co/KZGMbY8uOh— Dariel Martin 🦄🎨✏📚🌈🌞 (@Dariel Martin 🦄🎨✏📚🌈🌞)1547607344.0
"I want the next generation who have any special needs to know the true meaning of beauty is who you are, not what you look like," says Kate.
"Kindness, compassion and inner sparkle, that's the ultimate beauty."
@BenefitBeauty @bustle So beautiful😍! May this be one out of many beauty /cosmetic companies & campaigns that focus… https://t.co/bwCiiF2ket— 🎉CaliKimiDoll🎆 (@🎉CaliKimiDoll🎆)1547579727.0
All power, dear Kate. May you slay the modeling world every day for the rest of forever.