Hamza Mahi is currently going to college at the University of West London. He explained to Buzzfeed News that while he was walking to class a few weeks back, he was stopped and asked if he would mind having his photo taken for promotional purposes.
Mahi explained to Buzzfeed...
"So we take the pictures then we talked a bit about what course I do and that's pretty much it. He told me he might use our picture for the website and made me sign this paper."
Then, a few weeks later, a friend reached out because he had seen Mahi on university television in this ad.
Which received this response from Hamza himself...
Since the discovery, Hamza's tweet has been retweeted over 18,000 times. People thought it was hysterical.
Some suggested legal action.
And it turns out that Hamza isn't the only one.
The University of West London released this statement.
"We have reached out to Hamza to clear up this misunderstanding.
When we photographed Hamza we asked him for some comments about what he loved about studying at UWL, explained how we would be using them and included them in the form he signed.
We really value feedback from our students and it has helped us to become a top 50 UK University. We'd love to speak to Hamza to fix this and to make sure he is happy."
The viral status of this ad is likely worth way more than the university ever hoped for.