Do you guys remember "balloon boy?" He and his family are my most vivid memory of a PR stunt gone wrong - and WOW it went way wrong - but probably not in the way you think.
The story most of us know is that the family faked the boy accidentally taking off in a home-made balloon when he had been hiding in the attic the whole time. They were turned into memes, there was jail time involved, and tons of fines. That all sounds pretty bad, but it turns out that story may be a PR spin in and of itself.
There's evidence to suggest the whole thing was a legitimate accident and the family really didn't know the boy wasn't in the balloon, but the city needed to save face. That "saving face" involved threats of deportation (mom is Japanese), tormenting the family with endless interrogation, separating the children and questioning them illegally, and divulging false information to the media. For example, police officers told reporters that the family called the news stations for attention and then called the police. Records prove that the family first called military air service, then the police and called the media last - they were trying to secure a helicopter that could track the balloon. There's a lot more to the story, but we might never know the truth; only that it was a PR disaster the whole way around.
Reddit user u/Swordsy50 asked:
What's the best(worst) public relations stunt you've seen?
Kick back and enjoy some serious shenanigans, courtesy of Reddit and corporate fail whale fantasticness.
LifeLock
When LifeLock's CEO put his social security number on the side of a truck to show how secure their service was.
He ended up getting his identity stolen 13 times and the company got fined 12 million dollars for deceptive advertising.
- BoiNil
That Backfired Quickly
I'd have to go with the time Bill Cosby's twitter account tried to get people to turn his face into a meme. The linked a meme generator with a picture of Cosby's face. This resulted in #cosbymeme with lots of posts about his assault allegations, which were really coming to a head right around the same time.
- othybear
A Jet
Has to be the Pepsi Points / Harrier Jet situation.
Pepsi had one of those "points" promotions going in the 90s (collect points, redeem them for crap). Pepsi had an ad that said that for 7,000,000 Pepsi points, you could get a Harrier jet. The jet was worth ~$33m . The contest rules said you could buy points for 10 cents a piece. Sooo, for a cool $700k, you could potentially get the jet.
Someone tried to do just that, and sued when Pepsi wouldn't comply
- frnoss
Kendall Jenner's Shameful Secret
That new-ish Proactive campaign with Kendall Jenner. She pretended to have some dark, shameful secret and revealing it was going to be this big, empowering thing. Then the day came and it turned out she just had acne. That was easily the dumbest thing I've ever seen.
Taylor Swift
When Taylor Swift let the internet vote on what school she would perform at, and the top voted school was "Horace Mann School for the Deaf and Hard of Hearing."
Taylor Swift discussed doing a gig, but between her and the school decided to donate money instead, she also gave the students of the school tickets for her next local concert. So all in all a pretty good reaction to a bit of internet trolling and a win for all concerned :)
Balloons
Balloon Fest in Cleveland in 1986 put on by United Way. Who knew that launching 1.5 million balloons would cause havoc around the city and lead to two deaths? There was a boat accident and authorities couldn't find the survivors because the balloons covered the water.
- Ersh777
Dan v. Dave
Reebok launched the "Dan vs Dave" campaign in the 90's for the Olympics hyping up who is the greatest athlete in the world Dan O'Brien or Dave Johnson. The commercials were non stop. They were decathlon athletes and clear favorites. It was always a major risk to sink so much time and money into a sport barely anyone watched. It became a nightmare for Reebok when O'Brien failed to even qualify to make the Olympics. Johnson only won bronze.
Just Guess
That time Snapple tried to have a fucking world record sized popsicle in NYC in the beginning of summer?
Guess what happened. Just guess.
An article about it said:
"What was unsettling was that the fluid just kept coming," Stuart Claxton of the Guinness Book of World Records told the Daily News. "It was quite a lot of fluid. On a hot day like this, you have to move fast."
I'm f*cking crying, that sounds equal parts horrifying and incredibly funny.
- Ulti
Wrong Casey
Telstra (Australian phone company), promoting Australian Idol winner, Casey Donovan, by linking to her website caseydonovan.com.au except they left off the au suffix and it introduced thousands of teenage fans to the world of gay US porn star Casey Donovan.
Not For Women
Anyone else remember Dr. Pepper's bizarre "It's Not for Women." campaign? They were trying to corner the men's diet soft drink market, so for their new product Dr. Pepper Ten, their ad campaign literally just explicitly stated "It's Not for Women." Like dude, c'mon, I get you want to market toward men, by why blatantly alienate half of your potential customer base??
Real life contains the scariest horrors you could ask for. So aren't we all living in a horror movie, in a way? At least, these people sure freakin' were.
MisterSnowman69 asked: What was a moment in your life that felt like a horror movie scene?
In the words of the legendary Mary Vivian Pierce in the film Pink Flamingos, “Murder merely relieves tension”. I’m sure the following Redditors felt differently.
Nothing scarier than the woods at night.
Went into a real deep woods hike for only the second time in my life.
My gps broke and had to rely on my compass. Got turned around a few times because I couldn't remember the direction I came from, and it was getting dark. Lost the trail way.
But the woods are weirdly silent in the dark and alone.
It was around 2am by the time I found the trailhead.
Darn foxes.
the simpsons react GIFGiphyMy friend and I got lost late on one foggy night in the Italian countryside. There were rats all over and every once in a while we heard someone scream.
I've never been more sure I was about to get murdered than I was that night.
It was probably a red fox that was screaming.
Could've also been a lynx, but they are much rarer in Italy.
At least she wasn’t speaking in tongues.
My mom is quite the sleep talker, but it's usually pretty short and incoherent when it happens. One night as a teenager, I woke up to her scream-yelling the Hail Mary prayer (my bedroom was across the house and upstairs).
Difficult to get back to sleep after that one.
Sometimes scary sh*t ends up just being funny coincidences. Super funny. Right?
Don’t give them any ideas.
I was exploring an abandoned mental asylum and then got the scare of my life when a scary looking person inside one of the rooms was just staring at me without moving. Turns out some joker had left a cardboard cutout there.
And now I have plans this weekend... Just need to find a couple of cardboard cutouts and to break into the local abandoned asylum.
Don’t you hate when that happens?
Evil Dead Horror GIF by Coolidge Corner TheatreGiphyI was driving home on backcountry roads at midnight in heavy fog. Like can't see 10 feet in front of you thick. Suddenly I see an all-white silhouette running in front of the car. Every hair on my body stood up. I immediately think "oh god, oh f*ck, it's a f*cking woman in white, I'm gonna f*cking die"
Nope just a drunk who dove into the ditch.
Gotta love paranoia.
When I was about 12, my parents went out for dinner leaving me home alone. We lived out in the country, on a private road with only three other houses, surrounded by cow fields and wooded areas.
I went into the the kitchen and glanced out the window towards the trees and there in the fading light I could see a person walking slowly through the woods. They were wearing all black, moving slowly and appeared to pause behind trees. My heart started pounding so hard in my ears I couldn't hear anything else and I was weak and shaky from fear. I froze and just watched them. Would they come to the house? Where were they going?
This was before cell phones but I suddenly remembered my mom had left the number of the restaurant by the living room phone. Slowly, I made my way towards the living room, trying to watch this stranger in the woods.
Just as I entered the living room, all the lights in the entire house went out. By this time it was nearly dark outside. I started openly sobbing and in the dark I heard a weird boom like noise. That was it, I ran to my parents room, hid under their bed and sobbed. That's where my mom found me hours later (it felt like).
Well, turns out the stranger in the woods was a stupid cow that had busted through a fence, the lights going out was from an accident a few miles away (hit the power line) and the boom was the pilot light in the gas stove. Man, I have never been that scared in my life though!
I have a lot of questions.
A naked man who was covered in blood chased me across a park at 2 in the morning. I was totally alone. He just wanted money for a bus (????) and luckily nothing bad happened but I thought I was going to die.
But of course, the genuine horrors do exist. And they aren’t scary in a fun horror movie way, they’re actually terrifying because they can happen to anyone.
A scary few seconds.
car chase GIF by Mayans M.C.GiphyI am a "baby" in a car seat in between cousins in backseat. Dad is driving. This is in the 80s and it is my aunt's insistence that I am in this seat even though I am like 5.
A sleeping semi driver is coming over into our lane and there is a cliff on other side. Basically my dad did some amazing driving but semi blew us up. I am uninjured sitting in the seat swinging my legs while everyone is unconscious. They all wake groaning. Dad doesnt wake up.
Long story short just minor scrapes and dad has broken leg. But the crunch of metal and those few seconds/minute of being the only "alive" person was quite fear inducing.
Glad they’re all ok now.
Two days after my now boyfriend told me he liked me he fell from a zip line and broke his back. Almost died. 6 months later he got into a car wreck from a drunk driver - almost died. 6 months after that, he passed out and had to have emergency brain surgery, again, almost died. I now have severe anxiety/separation anxiety/and ptsd. That whole year was a f*cking nightmare
Edit: we're both okay now, the brain injury was almost a year ago. But TBIs take a while to heal so he still has side effects. Thankfully our relationship is still strong; he's physically getting better and I'm healing emotionally too. Lucky for him, the trauma of the injuries has caused him to forget the majority of the pain and memories of those incidents.
ALWAYS wear a helmet.
Driving home from work at 23, listening to my favorite song.
I pull up to a red light, and see this guy on a motorcycle coming up next to me in the other lane. I rolled down my window to compliment his bike when he stops. He doesn't, and runs the red light. He hits a car going at least 55mph. His motorcycle shatters apart, he goes flying, hits the hood of another car, and lands on the ground and rolls into the curb (no helmet). The car he hit with his motorcycle was totaled. I had to step over his body to talk to the police. He was still alive when they got there. I regret not holding his hand. It was just a normal day, and all of a sudden it felt like the rug was pulled from out beneath me. He was only 18.
Edit: The song was Sunny by Boney M., for those curious
What did we learn today, kids? Foxes scream like humans, shadowy figures are usually cows or drunken rednecks, and once again, PLEASE WEAR A HELMET WHEN YOU RIDE ANY KIND OF BIKE.
Scary sh*t surrounds us. But where there is horror, there are heroes. So next time you think you see a scary figure in the woods, know that Bruce Campbell is probably right around the corner
Hypocrisy is everywhere; it's like a disease. And sadly everyone does it. Some of us indulge in smaller doses than others. But some people live their life by it. Like how can you support civil servants, like police, firefighters, etc... yet try to find ways to hide money in order to not pay taxes? Tell me... I'll wait.
Manga...
Hungry Night Court GIF by LaffGiphyItalian moms that say you're too fat then say I'm making grandma cry by not finishing my pasta.
Asian moms too! Not only that if you try to not eat, they make to go containers for you. Oh, sorry I have to leave, RUNS AT LEAST HAVE SOME FRUIT.
Phonies...
Celebrities positioning themselves as champions for social justice while launching a clothing line with no comment on the labor conditions their garments are made in.
Sexy Times...
The Porn Industry
Why is prostitution considered a crime, but it becomes perfectly legal once a camera is put beside them?
I think the first amendment helps with that one. There's been many a supreme-court case about whether porn is protected speech.
Mirror, Mirror on the Wall...
You can get away with WAY more crap, in general, when you're attractive.
But we all kind of aspire to attractiveness and it's not like it's attractive people's fault, exactly. So what is there to be done?
So true. Money and beauty are treated like virtues and they aren't. They're luck of the draw. It probably helps you to be a better person if people assume that you are gentle and clever just by looking at your face or wallet.
KIDS
GIF by MOODMANGiphyPeople screaming at you if you don't want Kids and Kids are the greatest thing in the World and then turn around and whine how expensive they are and how annoying yadda yadda.
Yeah see... humans are a mess. And too often then not, personal conviction and dignity are just a myth, or a punchline. Double standards have always been a way of life. And many of us have begrudgingly learned to navigate.
Fashion
Fashion Model GIF by NYFW: The ShowsGiphyIf a skinny person wears something out of the ordinary, it's a fashion statement and awesome. It can even just be something like a crop top or overalls.
But God forbid a fat person wear the same thing.
Distractions
The hypocrisy hypocrisy. People love to call it out but rarely notice it on themselves and if they notice it then it's something completely different or a distraction.
That's the worst. I hate that I have to hate that. But if I don't hate it, then the hate will just continue. So, really, my hate comes from my love of an end to hate. So anyone who hates my hate hates love. And we must hate anyone who hates love!
My Morality
My own personal hypocrisy; When I was a lot less well off financially, delivering pizzas trying to get through college, I kept a cup of coins in my car. When a homeless person would approach me for spare change, I gave them the cup. Most of the time it was nearly full, so there was probably 20-30 dollars in there.
Now that I have a good salaried job, even if I've got a few bucks in my wallet, I tend to not even make eye contact anymore. I know it's awful, I know it makes me crappy, but the last 4-5 years have made me a jaded craphead towards people in general. I used to be so hopeful and I wanted to help everyone, and tried to live a life that reflected that.
Now, while my general and political morality is pretty much the same, my personal morality has gotten more grey. I'd jaded, I hate people, I assume the worst of people I used to assume the best of. I don't really care about the strangers around me like I used to, but I still expect everyone else to.
Placing Blame
Victim mentality.
It's so freaking frustrating when it becomes entrenched. "You did this, it's your fault" "you should've known to do x, its your fault" Yeah bro your problems aren't my problems and if all you do is make excuses and blame me for them, it's not going to be my fault when you don't develop as a person and accomplish your dreams. I'm sure they'll find someone to blame though.
In D.C.
Donald Trump Reaction GIF by Election 2016GiphyPoliticians work part time, are given free housing, education, and health care, and exempt from the everyday violence we experience, but refuse to lift a finger to help us.
At this points most people running for a position in the government are only in it for the benefits of being a politician and the amount of money they can embezzle. Well in my country at least.
Just speak a truth and live it. Yes, it maybe hard. But what part of life isn't? Hypocrisy is just lying. Plain and simple. And it's a sin to lie.
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