Do you guys remember "balloon boy?" He and his family are my most vivid memory of a PR stunt gone wrong - and WOW it went way wrong - but probably not in the way you think.
The story most of us know is that the family faked the boy accidentally taking off in a home-made balloon when he had been hiding in the attic the whole time. They were turned into memes, there was jail time involved, and tons of fines. That all sounds pretty bad, but it turns out that story may be a PR spin in and of itself.
There's evidence to suggest the whole thing was a legitimate accident and the family really didn't know the boy wasn't in the balloon, but the city needed to save face. That "saving face" involved threats of deportation (mom is Japanese), tormenting the family with endless interrogation, separating the children and questioning them illegally, and divulging false information to the media. For example, police officers told reporters that the family called the news stations for attention and then called the police. Records prove that the family first called military air service, then the police and called the media last - they were trying to secure a helicopter that could track the balloon. There's a lot more to the story, but we might never know the truth; only that it was a PR disaster the whole way around.
Reddit user u/Swordsy50 asked:
What's the best(worst) public relations stunt you've seen?
Kick back and enjoy some serious shenanigans, courtesy of Reddit and corporate fail whale fantasticness.
LifeLockÂ
When LifeLock's CEO put his social security number on the side of a truck to show how secure their service was.
He ended up getting his identity stolen 13 times and the company got fined 12 million dollars for deceptive advertising.
- BoiNil
That Backfired Quickly
I'd have to go with the time Bill Cosby's twitter account tried to get people to turn his face into a meme. The linked a meme generator with a picture of Cosby's face. This resulted in #cosbymeme with lots of posts about his assault allegations, which were really coming to a head right around the same time.
- othybear
A Jet
Has to be the Pepsi Points / Harrier Jet situation.
Pepsi had one of those "points" promotions going in the 90s (collect points, redeem them for crap). Pepsi had an ad that said that for 7,000,000 Pepsi points, you could get a Harrier jet. The jet was worth ~$33m . The contest rules said you could buy points for 10 cents a piece. Sooo, for a cool $700k, you could potentially get the jet.
Someone tried to do just that, and sued when Pepsi wouldn't comply
- frnoss
Kendall Jenner's Shameful Secret
That new-ish Proactive campaign with Kendall Jenner. She pretended to have some dark, shameful secret and revealing it was going to be this big, empowering thing. Then the day came and it turned out she just had acne. That was easily the dumbest thing I've ever seen.
Taylor Swift
When Taylor Swift let the internet vote on what school she would perform at, and the top voted school was "Horace Mann School for the Deaf and Hard of Hearing."
Taylor Swift discussed doing a gig, but between her and the school decided to donate money instead, she also gave the students of the school tickets for her next local concert. So all in all a pretty good reaction to a bit of internet trolling and a win for all concerned :)
Balloons
Balloon Fest in Cleveland in 1986 put on by United Way. Who knew that launching 1.5 million balloons would cause havoc around the city and lead to two deaths? There was a boat accident and authorities couldn't find the survivors because the balloons covered the water.
- Ersh777
Dan v. Dave
Reebok launched the "Dan vs Dave" campaign in the 90's for the Olympics hyping up who is the greatest athlete in the world Dan O'Brien or Dave Johnson. The commercials were non stop. They were decathlon athletes and clear favorites. It was always a major risk to sink so much time and money into a sport barely anyone watched. It became a nightmare for Reebok when O'Brien failed to even qualify to make the Olympics. Johnson only won bronze.
Just GuessÂ
That time Snapple tried to have a fucking world record sized popsicle in NYC in the beginning of summer?
Guess what happened. Just guess.
An article about it said:
"What was unsettling was that the fluid just kept coming," Stuart Claxton of the Guinness Book of World Records told the Daily News. "It was quite a lot of fluid. On a hot day like this, you have to move fast."
I'm f*cking crying, that sounds equal parts horrifying and incredibly funny.
- Ulti
Wrong Casey
Telstra (Australian phone company), promoting Australian Idol winner, Casey Donovan, by linking to her website caseydonovan.com.au except they left off the au suffix and it introduced thousands of teenage fans to the world of gay US porn star Casey Donovan.
Not For Women
Anyone else remember Dr. Pepper's bizarre "It's Not for Women." campaign? They were trying to corner the men's diet soft drink market, so for their new product Dr. Pepper Ten, their ad campaign literally just explicitly stated "It's Not for Women." Like dude, c'mon, I get you want to market toward men, by why blatantly alienate half of your potential customer base??
There's something seeing a person litter that drives me up the wall. I remember being a kid and being explicitly told to hold on to my trash and not just throw it in the street. As a kid, I distinctly remember being made fun of for not just throwing the bag of chips I'd just eaten or an empty soda bottle into the gutter.
I can't imagine doing that. Why?! We truly treat this planet as if we have somewhere else to go.
After Redditor pnrddt asked the online community, "What small action immediately makes you dislike a stranger?" people shared their observations.
"Playing music..."
<p>Playing music or having a 'private' conversation via speaker phone in a public place.</p><p><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/ginci58?utm_source=share&utm_medium=web2x&context=3" target="_blank">LLCoolBrap</a></p>"When they exhibit..."
<p><strong></strong>When they exhibit a personality trait that I also have, and don't like about myself. Every time I find myself being dismissive or judgemental of somebody, it's just my own insecurity.</p><p><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/ginn0g5?utm_source=share&utm_medium=web2x&context=3"></a><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/ginn0g5?utm_source=share&utm_medium=web2x&context=3" target="_blank">iotangle42</a></p>"When I'm talking..."
<p>When I'm talking and they are not listening. Like they are not even trying to pretend that they are listening.</p><p><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/gincjto?utm_source=share&utm_medium=web2x&context=3" target="_blank">eat-the-rich-07</a></p>"Because one of these days..."
<p>A person can treat me like a princess but as soon as I see them mistreating either animals or people, I am out of there. Because one of these days, you'll be on that receiving end.</p><p><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/ginpr97?utm_source=share&utm_medium=web2x&context=3" target="_blank">starlightradio</a></p>"It just screams..."
<p>Telling people to smile. It just screams condescending and a lack of emotional intelligence.</p><p><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/ginovsj?utm_source=share&utm_medium=web2x&context=3"></a><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/ginovsj?utm_source=share&utm_medium=web2x&context=3" target="_blank">3FoolsinaTrenchcoat</a></p>"When I hear that..."
<p>Grown ups using "baby talk" to try to get what they want. I'm not talking about when people goo-goo at babies, but when they use a silly whiney voice to try to persuade people or make people do them a favour.</p><p>"Aww, pwease hewp me wiv dis wittle pwoject."</p><p>When I hear that I instantly lose respect for that person, be it a stranger or someone I know.</p><p>Pet peeve.</p><p><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/ginbwb4?utm_source=share&utm_medium=web2x&context=3" target="_blank">handsahwill</a></p>"Okay, we get it..."
<p>One-upping people. "Yeah, that's pretty good, but one time I..." Okay, we get it, your life is more amazing than everyone else's.</p><p><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/ginhrkd?utm_source=share&utm_medium=web2x&context=3" target="_blank">well-uh-yeah</a></p>"When out driving..."
<p><strong></strong><strong></strong>When out driving, someone who pulls out in front of you, then proceeds to go 5-10+ mph under the speed limit.</p><p><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/gingjuj?utm_source=share&utm_medium=web2x&context=3"></a><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/gingjuj?utm_source=share&utm_medium=web2x&context=3" target="_blank">FuzzMcBeefy84</a></p>"If you don't..."
<p>Talking negatively about anyone who's just trying to have a good time in a fun setting. If you don't have nice to say shut the hell up.</p><p><span></span><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/gio4vf5?utm_source=share&utm_medium=web2x&context=3" target="_blank">intergLACTIC</a></p>"When people..."
<p>When people put other people down to try and make themselves look better. "Oh I'm just playing around with them we're friends." I don't care quit being an @ss you know what you're doing and you should be able to tell you're making them feel bad.</p><p><span></span><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/gio9p3c?utm_source=share&utm_medium=web2x&context=3" target="_blank">inf303</a></p>"If it's into a drain..."
<p>Spitting on the pavement.</p><p>If it's into a drain, that's fair enough, sometimes you get phlegm and you need to get rid of it. Going for a drain shows you're at least considerate of other, imo. But on the floor where anyone can step in it (or if you're in a wheelchair, get it all over your hands from pushing the wheels) is just gross.</p><p><a href="https://www.reddit.com/r/AskReddit/comments/ktpb6p/what_small_action_immediately_makes_you_dislike_a/ginojq3?utm_source=share&utm_medium=web2x&context=3" target="_blank">ghostmadlittlemiss</a></p>When you're in the market for a slew of very specific facts that all fall under the same general theme, the internet really delivers.
Forget streamlined public health capabilities and revolutionized human communication, the true beauty of the internet is all the random, barely useful information you can find when a bunch odd people decide to assemble and swap info.
Homemade TarantulaÂ
<p>"Dental student here. Black hairy tongue is a common condition and it's exactly what it sounds like." </p><p>"It's just caused by buildup of dead skin that becomes hair like because of tobacco use or antibiotic use. Usually combined with lack of frictional forces from brushing"</p><p>-- <a href="https://www.reddit.com/r/AskReddit/comments/kum69x/doctors_of_reddit_whats_the_weirdestgrossest_fact/giu9tdq?utm_source=share&utm_medium=web2x&context=3" target="_blank">Alarm-Potential</a></p>Load Em UpÂ
<p>"When a patient gets a kidney transplant, they usually leave the old 2 behind unless there's a significant problem with them."</p><p>"The extra kidney is just tucked in the peritoneum leaving the patient with 3 kidneys."</p><p>-- <a href="https://www.reddit.com/r/AskReddit/comments/kum69x/doctors_of_reddit_whats_the_weirdestgrossest_fact/giu6qjd?utm_source=share&utm_medium=web2x&context=3" target="_blank">MedicalJargon-itis</a></p>Come On Mutations!
<p>"Every single melanocyte on your skin (you know, the ones that give your hairs color, and your skin its skin color) is connected to your sympathetic nervous system via modified synapses."</p><p>"No-one knows why they're connected that way - but we do know that under stress, those nerves nuke the pool of stem cells that create hair pigment, which is why it makes you go grey."</p><p>"A few mutations and you could theoretically be able to control them and change color like a chameleon."</p><p>"So in many ways, we're basically walking cuttlefish."</p><p>-- <a href="https://www.reddit.com/r/AskReddit/comments/kum69x/doctors_of_reddit_whats_the_weirdestgrossest_fact/giuyo29?utm_source=share&utm_medium=web2x&context=3" target="_blank">PavlovaPalava</a></p>Play the Long Game, PeopleÂ
<p>"Humans can outpace any animal on the planet."</p><p>"No, we're not the fastest, but if we were chasing the fastest animal (cheetah) we would catch it and be able to keep going."</p><p>-- <a href="https://www.reddit.com/r/AskReddit/comments/kum69x/doctors_of_reddit_whats_the_weirdestgrossest_fact/gisujdr?utm_source=share&utm_medium=web2x&context=3" target="_blank">Bout3Fidy</a></p>Little Helpful CrittersÂ
<p>"There are little microscopic organisms living in your eyebrows, eating away at the dead skin."</p><p>"Don't freak out, they are very helpful and completely harmless, just a little gross"</p><p>-- <a href="https://www.reddit.com/r/AskReddit/comments/kum69x/doctors_of_reddit_whats_the_weirdestgrossest_fact/giud33u?utm_source=share&utm_medium=web2x&context=3" target="_blank">Vid-Me-BossCheesburg</a></p>Thankfully That Filter is a Pretty Good OneÂ
<p>"Saliva is filtered blood. Your tears are too. And if you're too stressed out you can cry blood."</p><p>-- <a href="https://www.reddit.com/r/AskReddit/comments/kum69x/doctors_of_reddit_whats_the_weirdestgrossest_fact/gitshe5?utm_source=share&utm_medium=web2x&context=3" target="_blank">mylifeisathrowaway10</a></p>Imagine It All in a BottleÂ
<p>"I know that the average human churns out between 1 and 2 liters of saliva every day.... oh and we have parasites who are embedded in our hair follicles, and they eat away at our skin, thus causing Dandruff :,)"</p><p>-- <a href="https://www.reddit.com/r/AskReddit/comments/kum69x/doctors_of_reddit_whats_the_weirdestgrossest_fact/gisrxcc?utm_source=share&utm_medium=web2x&context=3" target="_blank">Throwawayyy123451</a></p>So HotÂ
<p>"Humans give off so much body heat that in 30 min we can boil a gallon of water" -- <a href="https://www.reddit.com/r/AskReddit/comments/kum69x/doctors_of_reddit_whats_the_weirdestgrossest_fact/giu1ngt?utm_source=share&utm_medium=web2x&context=3" target="_blank">Financial-Ad-6050</a><a href="https://www.reddit.com/r/AskReddit/comments/kum69x/doctors_of_reddit_whats_the_weirdestgrossest_fact/giu1ngt?utm_source=share&utm_medium=web2x&context=3"></a></p><p style="margin-left: 20px;">"Rookie numbers" -- <a href="https://www.reddit.com/r/AskReddit/comments/kum69x/doctors_of_reddit_whats_the_weirdestgrossest_fact/giuvqqt?utm_source=share&utm_medium=web2x&context=3" target="_blank">nopenothappening</a></p><p style="margin-left: 20px;">"Pshh I can get a gallon of water boiling in like 10 minutes tops" -- <a href="https://www.reddit.com/r/AskReddit/comments/kum69x/doctors_of_reddit_whats_the_weirdestgrossest_fact/giuhji3?utm_source=share&utm_medium=web2x&context=3" target="_blank">ridiculouslygay</a></p>Oh DearÂ
<p>"Old ladies often have prolapse of their pelvic organs. This means their vaginal walls got so weak that it can no longer support their bladder or uterus."</p><p> -Nurse practitioner"</p><p>-- <a href="https://www.reddit.com/r/AskReddit/comments/kum69x/doctors_of_reddit_whats_the_weirdestgrossest_fact/gitopxb?utm_source=share&utm_medium=web2x&context=3" target="_blank">vespertinas</a></p>Working in a doctor's office means helping people when they're at their lowest. Sometimes, that leads to wonderful moments when the patient is thankful for all the advice and care you provided. Other times, it means taking something out of someone's bum.
Turns out, that second one happens a lot more than you might think.
For Fashion And Protection
<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTQ1MDMwOC9vcmlnaW4uZ2lmIiwiZXhwaXJlc19hdCI6MTY1MjkwNTU2OX0.6D-LIQ26JXH0-7OtPpG93HOtt41wAv62bGHMVvuAYpk/img.gif?width=980" id="7ff06" class="rm-shortcode" data-rm-shortcode-id="6109fb5baf04f17deade8b58695881d1" data-rm-shortcode-name="rebelmouse-image" />wound up season 3 GIFGiphy<p>I had a patient come in with lacerations to her fingers. Her blender got clogged and she stuck her hand inside to clear it. She cleared it and the blender resumed....um blending. Luckily, she had long acrylic nails. This helped lessen the impact.</p><p><a target="_blank" href="https://www.reddit.com/r/AskReddit/comments/kuld31/er_doctors_and_nurses_of_reddit_what_is_the/gitz5l4?utm_source=share&utm_medium=web2x&context=3">Bornagainchola</a></p>I'd Rather Go To Sleep
<p>Guy came in after being concerned the bed sheet had stuck to his lower leg. Turns out hed been using a petrol mower the evening before and it had exploded. Full thickness burn to his calf. No pain. He wanted to go home to feed his cows instead of being transferred to burns and plastics. Man it looked like white leather.</p><p><a target="_blank" href="https://www.reddit.com/r/AskReddit/comments/kuld31/er_doctors_and_nurses_of_reddit_what_is_the/gitkqf9?utm_source=share&utm_medium=web2x&context=3">DamaskRoses</a></p>Why Play Typical Catch?
<p>Guy was camping with his frat buddies and they were firing air rifles at each other with a baseball glove on.</p><p>The pellet was lodged well into his hand. Like, how did you think this was going to end?</p><p><a target="_blank" href="https://www.reddit.com/r/AskReddit/comments/kuld31/er_doctors_and_nurses_of_reddit_what_is_the/gitq7lt?utm_source=share&utm_medium=web2x&context=3">Milesofstyle</a></p>Close Eyes Off From The World
<p>I was in the ER as a patient next to a guy who was brought in via ambulance because he super glued his eye lids shut.</p><p>He was high as a kite, but so was I from the pain meds I'd been given for my own injury. Whatever meds I was given made me think everything was hilarious. I got yelled at by the nurses for laughing hysterically in the next room. He was being a pain in the a--, ER was on diversion already, and they were not amused.</p><p><a target="_blank" href="https://www.reddit.com/r/AskReddit/comments/kuld31/er_doctors_and_nurses_of_reddit_what_is_the/githxnc?utm_source=share&utm_medium=web2x&context=3">brubarbal</a></p>That's Why It's Called A "Dog" Toy
<p>A few stand out. Person somehow swallowed a spiked dog toy.</p><p>Someone tried to reverse his circumcision by cutting more of his d-ck off with a pair of scissors.</p><p>About every object known to man up the bum. 🎵 if you like it then you shoulda put a string on it." 🎵</p><p><a target="_blank" href="https://www.reddit.com/r/AskReddit/comments/kuld31/er_doctors_and_nurses_of_reddit_what_is_the/gitnt24?utm_source=share&utm_medium=web2x&context=3">bsn2fnp1</a></p>Yeah, But, How?
<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTQ1MDMxMi9vcmlnaW4uZ2lmIiwiZXhwaXJlc19hdCI6MTY0MjAyNTM0OX0.Esaobyl7Yq7QltSxli0ZwjggE7j8A4gu0uNRnn1ZwUc/img.gif?width=980" id="95a28" class="rm-shortcode" data-rm-shortcode-id="f4eb7f0131c0d79db2de93fd2bbdc0af" data-rm-shortcode-name="rebelmouse-image" />homer simpson GIFGiphy<p>I've seen an internal vaginal laceration from someone climbing a fence while trying to see something happening down the street.</p><p><a target="_blank" href="https://www.reddit.com/r/AskReddit/comments/kuld31/er_doctors_and_nurses_of_reddit_what_is_the/giss2id?utm_source=share&utm_medium=web2x&context=3">midturbinate</a></p>Again With The Butt...
<p>ER Nurse here</p><p>-We had a girl come in and who knows what she was doing but she had one of the thin glow sticks in her bladder, maybe some fun finger/glow play during a concert? I don't know but pretty wild.</p><ul><li>Also I had a Spanish speaking only gentleman explain why a shoe polish bottle was in his bum, we had to use a video interpreter due to the language barrier but it's was pretty wild to hear the interpreter say "I have a bottle of polish in my anus" after expecting him to just explain why he had belly pain. We also proceeded to print out multiple pictures of common types of shoe polish he used to ask him if it was "this one or that one". It was hilarious when he identified what one it was based on the picture, he had to go to the OR</li></ul><div><a target="_blank" href="https://www.reddit.com/r/AskReddit/comments/kuld31/er_doctors_and_nurses_of_reddit_what_is_the/gitqmlm?utm_source=share&utm_medium=web2x&context=3">AirFryersRule</a><a href="https://www.reddit.com/r/AskReddit/comments/kuld31/er_doctors_and_nurses_of_reddit_what_is_the/gitqmlm?utm_source=share&utm_medium=web2x&context=3" target="_blank"></a></div>Sounds Like A College Guy Thing To Do
<p>Had a university student who ignited a firework in his anus while drunk for the amusement of his buddies. It exploded, causing full thickness burns of his rectum, resulting in him needing a colostomy</p><p><a target="_blank" href="https://www.reddit.com/r/AskReddit/comments/kuld31/er_doctors_and_nurses_of_reddit_what_is_the/giss6l1?utm_source=share&utm_medium=web2x&context=3">ArcofRiolan</a></p>Wow...
<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTQ1MDI4OC9vcmlnaW4uZ2lmIiwiZXhwaXJlc19hdCI6MTYzMDMyMzMyMn0.b42VhIpJrAsaFR19Cf55ZVkWnby5yTIrMhI73HVAImk/img.gif?width=980" id="3ccdf" class="rm-shortcode" data-rm-shortcode-id="50847094a4e17c16febbb35d2146f14f" data-rm-shortcode-name="rebelmouse-image" />scared homer simpson GIFGiphy<p>Operating theatre - this woman came in with a frozen chicken stuck inside her lady parts. Apparently she had a habit of buying them, inserting them and then pulling them out, as she really had a thing for going through childbirth, but on this occasion, she hadn't allowed time for it to defrost properly /adequately.</p><p><a href="https://www.reddit.com/user/Mike_OxonFaier/" target="_blank" rel="noopener noreferrer">Mike_OxonFaier</a></p><p><em>Want to "know" more? Never miss another big, odd, funny, or heartbreaking moment again. Sign up for the Knowable newsletter <a href="https://mailchi.mp/knowable/knowable-newsletter-in-content" target="_blank" rel="noopener noreferrer">here</a>. </em></p>I love movies. The cinema has long been a savior of mine and has given me some of my greatest inspirations. But being an avid film watcher has also made me quite the critic. I can always tell when a movie is worth the money to see in theaters or wait until it's on basic cable with commercials. The signs of mediocrity abound, and sometimes they aren't that difficult to spot.
Redditor u/fjv08kl wanted to know what is obvious about mediocre cinema by asking.... What are some subtle 'red flags' that tell you a movie is not worth watching?