On Thursday, December 13, Microsoft posted a tweet promising lucky fans a free sweater they described as "ugly." The software company probably didn't expect all of Twitter to come together in a desire to own the #MicrosoftUglySweater.
The sweater, which bears the classic Windows 95 logo, is unfortunately not for sale. In fact, if you've been chosen as a recipient of the 100 sweaters Microsoft had made, you've likely already heard from them. Microsoft direct messaged fans who "engaged with the company and have 'shared their authentic love for Windows,'" the company told Business Insider.
There are only a few sweaters left, and if you haven't already been a big fan of Microsoft online, you're probably not in the running to receive one.
Though Microsoft labelled the sweater "ugly," the internet couldn't stop pining for one. On the subreddit r/ATBGE (Awful Taste But Great Execution) a picture of the garment has garnered more than 16,300 upvotes.
Twitters users also didn't shy away from making the occasional Windows 95 joke...
The desperation for a new sweater was palpable online.
Even members of the software industry want to get their hands on the comfy sweater, but there are no upcoming plans to put it on sale to the public. Right now, it's available exclusively through giveaway at the Microsoft Twitter account.
Bill Gates, if you're the businessman people claim you are, you'll recognize the money there is to be made by selling this sweater. The profits would be enormous...just give us our sweaters!