On Thursday, December 13, Microsoft posted a tweet promising lucky fans a free sweater they described as "ugly." The software company probably didn't expect all of Twitter to come together in a desire to own the #MicrosoftUglySweater.
Introducing the latest #Windows95 custom "softwear."😉 Wish you could rock the #WindowsUglySweater? 👀 your DMs, beca… https://t.co/Ij1TLyqKVA— Windows (@Windows)1544739413.0
The sweater, which bears the classic Windows 95 logo, is unfortunately not for sale. In fact, if you've been chosen as a recipient of the 100 sweaters Microsoft had made, you've likely already heard from them. Microsoft direct messaged fans who "engaged with the company and have 'shared their authentic love for Windows,'" the company told Business Insider.
@ltc_angel Of course. It’s ‘95 thread count.— Windows (@Windows)1545097140.0
There are only a few sweaters left, and if you haven't already been a big fan of Microsoft online, you're probably not in the running to receive one.
@Windows Yeeeah Win 95, my first OS when i was a little boy ❤👍😉 i would be proud of these sweater— tchnkpanda (@tchnkpanda)1544976974.0
Though Microsoft labelled the sweater "ugly," the internet couldn't stop pining for one. On the subreddit r/ATBGE (Awful Taste But Great Execution) a picture of the garment has garnered more than 16,300 upvotes.
Hello. If I do not get one of these sweatshirts I will die. Like, I will die. https://t.co/gzXnaGrbis— Christina Warren (@Christina Warren)1544739725.0
@Windows You need to give me this sweater. https://t.co/yu42YaFxBc— Scott Hanselman (@Scott Hanselman)1544774490.0
@Windows If I had one of these, I’d casually walk from wall to wall in whichever room I was in, live action nostalgic screensaver— Colm Gallagher (@Colm Gallagher)1544866559.0
Twitters users also didn't shy away from making the occasional Windows 95 joke...
@Windows Hahahah. Gotta love that comment. https://t.co/Loy6Vqu9JH— Alexander (@Alexander)1544863275.0
@Windows Checking DMs More Than The Feed 😄😍🎁— Chetan Kale (@Chetan Kale)1545116078.0
@Windows https://t.co/BtwasQTCCd— Zach Grosser (@Zach Grosser)1544895278.0
The desperation for a new sweater was palpable online.
@Windows I love ugly sweaters! Please, I'd love a #WindowsUglySweater :D :D :D https://t.co/YA1xdXPG1C— Meghan Yeah (@Meghan Yeah)1544895365.0
Even members of the software industry want to get their hands on the comfy sweater, but there are no upcoming plans to put it on sale to the public. Right now, it's available exclusively through giveaway at the Microsoft Twitter account.
@Windows If you give me one of these sweaters I'll switch back from Linux for the rest of 2018— Ray Berger (@Ray Berger)1544932591.0
@Windows You all know this sweater is filled with bugs right?— Dave Ols.* (@Dave Ols.*)1544847157.0
@Windows The best thing about this sweater is, you can wear it without needing that old DOS undershirt. 🤩— Bastian Woelfle (@Bastian Woelfle)1545110856.0
Bill Gates, if you're the businessman people claim you are, you'll recognize the money there is to be made by selling this sweater. The profits would be enormous...just give us our sweaters!
@Windows Didn't know I needed this 🍰— WiiWalker 🍩 (@WiiWalker 🍩)1544976701.0