John Lewis & Partners, the U.K. department store famous for its adorable Christmas commercials, has just released a new video which brings a tiny modicum of joy back into the otherwise depressing world of television advertising. In the video, a crowd of parents are nodding their way through an elementary school recital when their ambitious children decide to take things up a notch with Queen's most iconic anthem.
Twitter felt like they were seeing the world's most adorable concert!
Who's seen the John Lewis and Waitrose advert with the school kids singing Bohemian Rhapsody? Its brilliant!👏👏👏👏— jdman (@jdman)1536164495.0
Of course I love #GBBO but did everyone just see that @jlandpartners advert with the kids singing Bohemian Rhapsody?! Amazing!— Matt McCabe (@Matt McCabe)1536089390.0
Didn't think I'd like this. But I really do. John Lewis and Waitrose bring kids together for an epic performance of… https://t.co/b1SYsBfrRZ— Jeremy Lee (@Jeremy Lee)1536047980.0
These kids rock harder than most of us could ever hope to!
Did anyone else simply love the John Lewis/Waitrose ad by those Fab kids doing Bohemian Rhapsody? Amazing! Brought… https://t.co/j3jqeLzBrS— Shar (@Shar)1536097625.0
I am actually living for the John Lewis advert with the Bohemian Rhapsody kids cover 🤗😂— Shae (@Shae)1536285550.0
And Twitter explodes from the #JohnLewis And #Waitrose advert during #GBBO Bohemian Rhapsody on Mars with kids....brilliant #queen— Alina Cohen (@Alina Cohen)1536088784.0
Though John Lewis is usually known for its Christmas ads, this was a refreshing change of pace!
The new John Lewis-Waitrose ad with the kids doing bohemian rhapsody is excellent ✅👏🏻👍🏻— MR-DMV (@MR-DMV)1536261258.0
@RealSethDaniels waitrose/john lewis, have a new advert, kids singing "bohemian rhapsody", it's brilliant. have you seen it yet?— Lyn Macdonald (@Lyn Macdonald)1536248632.0
Stuff the Bake Off! It’s all about this advert tonight!!! Who couldn’t love #BohemianRhapsody being performed by a… https://t.co/WWjMBZSK0F— Laura Dyer (@Laura Dyer)1536093135.0
Some people were enjoying the commercial more than the program it aired during.
So Far the best part of #gbbo today is the bohemian rhapsody advert 😂— Alex (@Alex)1536088766.0
Has anyone seen the new John Lewis / Waitrose advert with the kids singing Bohemian Rhapsody? Absolutely epic, best advert in ages.— Shannon 👸🏼 (@Shannon 👸🏼)1536088735.0
Everything, from the music to the visuals, just seemed to come together...
Just watch this. The best #JohnLewis & Partners advert EVER! (It’s NOT about Christmas) Featuring a bunch of kids,… https://t.co/WBTBNJZzcf— 𝓡𝓪𝓷𝓭𝔂 𝓐𝓻𝓲𝔃𝓸𝓷𝓪 (@𝓡𝓪𝓷𝓭𝔂 𝓐𝓻𝓲𝔃𝓸𝓷𝓪)1536087556.0
You haven't seen undeserved self-satisfaction until you've seen a group of theater kids singing Bohemian Rhapsody.— gayle.txt (@gayle.txt)1535919463.0
Congrats on another winning commercial, John Lewis & Partners!
#JohnLewis @jlandpartners Just seen the new advert and I think it's genius, Kids singing #BohemianRhapsody what's not to love!!— Lucyboo (@Lucyboo)1536252346.0