Absolutely devastating news for Valentine's Day fans.
The Sweethearts conversation heart candy will be unavailable this year.
It is truly a devastating blow for those who enjoy chalk flavored candy.
Joking aside, the Sweethearts candy is the most popular Valentine's Day candy to give. A poll from Candystore.com found they ranked higher than even chocolate for the holiday.
I suppose that's why some people are devastated at the news.
Always loved those Necco wafers (especially the chocolate ones!) as a kid! https://t.co/oTEcWy2Dlw— Marty Rabinowitz (@Marty Rabinowitz)1548427414.0
https://t.co/xL25fPYO8f FORGET the govt shutdown, THIS REALLY SUCKS!— Americo Zeccardi (@Americo Zeccardi)1548365612.0
Good Bye 🖤 My childhood is ruined! Again! https://t.co/QfeguT2Yb0— Amber (@Amber)1548355528.0
What the actual heck are we going to do, guys. https://t.co/AkSfAXNFFo— 🥕Haley Stewart🥕 (@🥕Haley Stewart🥕)1548361651.0
NOOOOOOOOOOOOOOO! Sweethearts, the conversation heart candy, is missing from shelves this Valentine's season after… https://t.co/3hlVYelj3b— WCR Morning Show (@WCR Morning Show)1548419605.0
If the candy is so popular why isn't it coming back this year?
The company that makes it, New England Confectionary Company, better known as Necco, shut down its plant and sold off its brands.
The Spangler Candy Company, which purchased the rights to Sweethearts and Necco Wafers, has said they won't be ready to make the conversational hearts this year, but should be in production by 2020.
And they seem enthused about the prospect.
"We are particularly excited about the Sweethearts brand. Many people have memories of sorting through their box of Sweethearts to find just the right message to share,"
Said Kirk Vashaw, CEO of Spangler.
Though it would appear some are happy to avoid the antacids disguised as candy for once.
oh thank god https://t.co/ibTNR1Qw2A— Caitlin H. (@Caitlin H.)1548278685.0
Tip: If you can't find Sweethearts to give this Valentine's Day, dry out some blobs of toothpaste instead. https://t.co/YngAzj2vUw— Mededitor (@Mededitor)1548332962.0
strongly believe Sweethearts are only good for gluing onto cards, never for eating https://t.co/QAIg2tnVGi— Megan Hess (@Megan Hess)1548298489.0
Good. These are trash candy. They are the candy corn of Valentine’s Day. Let’s hope they’re gone forever. https://t.co/jd0wQNzieQ— ☞ 𝚈𝚞𝚗𝚐 𝙿𝚞𝚝𝚊 ☜ (@☞ 𝚈𝚞𝚗𝚐 𝙿𝚞𝚝𝚊 ☜)1548289300.0
I'm really going to miss the taste of chalk. #ValentinesDay https://t.co/QUQHgFGrsz— Reggie Aqui (@Reggie Aqui)1548337933.0
If you really need a heart-shaped sweet with writing on it, an unexpected savior may be here. Krispy Kreme Donuts have announced their own conversational hearts product.
The mega sized hearts are colored in the familiar pastel of the small chalky candy, and have similar phrases printed on the icing. They can be filled with cake batter, strawberries and kreme, raspberry or chocolate.
In a statement announcing the product, Dave Skena, the chief marketing officer for Krispy Kreme stated:
"Finding the right word can be like, I don't know… hard. But eating a doughnut is easy. So, we printed the right words on the doughnuts for you so you can't mess this up."
Now THESE sweet heart conversations are more my speed. 💛💚💜💙♥️ https://t.co/n0Dp0qlcgF— Trenice (@Trenice)1548409402.0
@foodandwine OMGoodness! Gotta have one. Or two.... 😋— p hall (@p hall)1548425590.0
@foodandwine Omg I want one!— TwoWeeksPaidVacation (Travel Blog) (@TwoWeeksPaidVacation (Travel Blog))1548388176.0
@WNEP If it was only chocolate frosted Krispy Cream, I would say “yes” no matter what the ? Was.— Patricia James (@Patricia James)1548452802.0
I'm not a donut fan but I'll need a box of these Krispy Kremes to fill the void of conversation hearts not being so… https://t.co/HABFWi78bt— Wendy Adams (@Wendy Adams)1548418529.0
The new donut hearts will go on sale at the end of January.
If you're a Krispy Kreme Rewards Member, keep February 6th in mind, as the donut chain will be giving away a free heart donut with any purchase that day.
The hearts will be available until Feb 14th.