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Carl's Croutons tried their hand at social media to advance their brand.
But their objective got derailed when their tweet ignited a confusing thread that sent everyone down the rabbit hole.
@topherflorence captured highlights from the thread that received over three thousand retweets for its zaniness alone.
Can you follow?
the history of every brand on twitter somehow https://t.co/fWVXsElCvrโ D๐CFUTURE (@D๐CFUTURE) 1540403954.0
The bread crumbs company endeavored to stir excitement for the brand by encouraging participation with the following tweet:
"Taking our first steps on the www!! tell us your favorite crouton recipes! #croutons #yum"
Harmless, right?
But somewhere along the way, the brand mixed business with politics. @religiousgames noticed that Carl's Croutons issued a one-word directive: vote.
The Twitter user asked, "What does it mean?"
@topherflorence What does it mean? https://t.co/IKifvva7baโ Vincent Gonzalez (@Vincent Gonzalez) 1540408943.0
Did the Carl's Croutons account manager get his social media account wires crossed? Possibly. But then we're not sure.
@topherflorence responded by saying, "lol that wasn't me i would posted something way dumber."
@religiousgames lol that wasn't me i woulda posted something way dumberโ D๐CFUTURE (@D๐CFUTURE) 1540409220.0
The following tweet from Carl's Croutons attempted damage control:
"Carl's Crutons [sic] regrets the inappropriate tweet from earlier and we sincerely apologize to the people of The Republic of Malta."
So how did Carl's Croutons insult the Republic of Malta?
@topherflorence @oggborbis ...how did they insult Malta? I need to know.โ astronaatti (@astronaatti) 1540405285.0
@Bestorb shed some light on why the Southern European island country may have been insulted by sharing a YouTube clip of episode 1008, "Final Justice," from Mystery Science Theater 3000.
Did it have something to do with the country's dominant population of women?
@astronaatti @topherflorence @oggborbis https://t.co/9imm31y8cMโ Nick Bestor (@Nick Bestor) 1540429565.0
The thread spun off in all different directions.
@topherflorence @xoxogossipgita laughing hardest at crouton recipesโ super normal internet (@super normal internet) 1540492558.0
@topherflorence That last one is life ๐๐ฝโ Rich F. Santiago (@Rich F. Santiago) 1540418084.0
@topherflorence WOW this was a ride.โ Jackal's Husband, Yuko (@Jackal's Husband, Yuko) 1540405005.0
@ItsBobberto @topherflorence @austin_walker Late stage social media.โ Mr. Jackpots (@Mr. Jackpots) 1540435914.0
There were many takeaways from the esoteric thread, but the one directive really stood out.
@topherflorence @MaxKriegerVG Haha, you got me. But seriously, vote.โ Benoit Doidic (@Benoit Doidic) 1540414697.0
@topherflorence @zoebread Clever girl. https://t.co/i5VB74s8F9โ brott rambler but spooky (@brott rambler but spooky) 1540478919.0
@topherflorence @NoraReed This was a wild ride.โ Queer Eye for the Animorphs Reboot (@Queer Eye for the Animorphs Reboot) 1540412903.0
@topherflorence @seangentille Iโm experiencing a new level of cringe right nowโ Helle Hansen ๐ธ (@Helle Hansen ๐ธ) 1540423182.0
@topherflorence @ZaaackKoootzer This is the greatest thing I've seen all dayโ your very own monica bellucci dream (@your very own monica bellucci dream) 1540406700.0
@topherflorence @spacetwinks Optimistic engagement. Regret. 'How do you do, fellow kids.' Unity through shared outrโฆ https://t.co/6VGrLNPZVpโ Ink-stained @ MFF 2018 (@Ink-stained @ MFF 2018) 1540405582.0
@topherflorence @spacetwinks 2 is where they decided to hire a social media manager. 3 is when they decided to hire a different one.โ Ink-stained @ MFF 2018 (@Ink-stained @ MFF 2018) 1540412100.0
@LaserBlade @topherflorence yeah i actually think they're pretty good croutons but then again they pay me to say thatโ cool dog mowing lawn (@cool dog mowing lawn) 1540436982.0
@topherflorence @mattfx This is magically funny like Goofy doing an unannounced set in a small black roomโ M๐R (@M๐R) 1540482697.0
@topherflorence @ZaaackKoootzer This is the greatest thing I've seen all dayโ your very own monica bellucci dream (@your very own monica bellucci dream) 1540406700.0
There's still an unanswered question.
@topherflorence I need to know the Malta story thoโ NeoSorosbot (@NeoSorosbot) 1540423045.0
So who is Carl's Croutons anyway? Nobody knows. Just vote.
On Wednesday, Cece posted two videos, one of which is very disturbing, to her Facebook regarding an incident she experienced.
While Cece was using the bathroom at school, staff forced their way into the stall she was in.
Again, Cece is 16 years old.
Her post reads:
"SCHOOL OSSEO SEINOR HIGH ๐จ
I Guess I Can't Use The Girls Bathroom Just Because I'm Transgender ๐ Share This & MAKE IT GO VIRAL โผ๏ธ I Been Violating By Principal and Admin and Hallmonters
This Was Today 11/28/18 ๐ Ms Smith Had Nothing To Do With This"
One video showed all of the school officials she wanted to publicly name who participated in the incident.
The other showed the actual incident.
Cece's self-recorded video shows her sitting on the toilet with her pants down while a school official uses a makeshift device to reach over the stall to unlock the door.
A spokesperson for Osseo Schools stated:
"Social media posts are significantly misrepresenting the incident and that staff works very hard every day to help ensure an inclusive school where all students feel welcome, respected and safe."
They refused to comment further saying:
"We wish we could provide additional details about this incident but are committed to protecting the student's right to data privacy."
Some reports claim that Cece had previously been told not to use the women's restroom.
However, in 2017 the Minnesota Department of Education (MDOE) ruled in favor of students like Cece.
MDOE guidance states:
"Transgender and gender nonconforming students should be afforded the opportunity to use the restroom of their choice."
People also can not help but note the fact that at age 16, Cece is a minor.
Adults forcing themselves into her stall while she used the bathroom is even more appalling.
Moriah Skai Kiskaden (Facebook)
Ki Ki (Facebook)
Look, guys, when a kid is in the bathroom stall with their pants down, and you pry open the stall, exposing them toโฆ https://t.co/rzMktZEkEBโ Thomas Page (@Thomas Page) 1543690840
This should be sexual assault assault of a minor. Anyone involved should IMMEDIATELY be relieved from their positioโฆ https://t.co/M5ByUSBvBPโ CrystalshineMarie (@CrystalshineMarie) 1543626160
Regardless of the unknown circumstances, the internet is outraged over the adult school staff's actions.
1st thing I saw this AM & now I canโt stop thinking about it. Unless she was assaulting another student, there isโฆ https://t.co/nkeudm8mANโ BadAssGrandma (@BadAssGrandma) 1543679009
Transphobic adults literally busted the bathroom door open on a trans high school student today in Minnesota bc theโฆ https://t.co/rojArsFW9Qโ mother sister (@mother sister) 1543465561
Look at the face of the woman who has unlocked the bathroom door!Arrogant assholes https://t.co/X98JSgHgMxโ Teresa Culhane (@Teresa Culhane) 1543698568
Cece's video and story has indeed gone viral. But what happens now remains to be seen.
H/T: Pink News, Facebook, Daily Dot, Bring Me The News