Do you guys remember "balloon boy?" He and his family are my most vivid memory of a PR stunt gone wrong - and WOW it went way wrong - but probably not in the way you think.
The story most of us know is that the family faked the boy accidentally taking off in a home-made balloon when he had been hiding in the attic the whole time. They were turned into memes, there was jail time involved, and tons of fines. That all sounds pretty bad, but it turns out that story may be a PR spin in and of itself.
We all love a good meme, and the best memes often imitate life. Model Kendall Jenner is the latest target of the Instagram account @itsmaysmemes, which photoshops celebrities in hilariously oversized outerwear.
At least it looks cozy...
Soon, Vogue France tweeted the image and all hell broke loose.
Winter is coming ! https://t.co/obJe6bO87B— Vogue.fr (@Vogue.fr)1540199684.0
The caption reads:
"Winter is coming !"
People made their own versions.
@VogueParis @KendallJenner oh okay... https://t.co/Willu5LSlN— ًleah (@ًleah)1540383130.0
@VogueParis @KendallJenner https://t.co/GHxbVfgCMi— MacHumphryes (@MacHumphryes)1540382337.0
@VogueParis @KendallJenner Fixed it! https://t.co/ThTnfVSfvk— Jorge (@Jorge)1540480172.0
@VogueParis @KendallJenner https://t.co/p5CTJDEiqJ— Spooky Tyler ™️👻🎃 (@Spooky Tyler ™️👻🎃)1540502215.0
Some compared it to other strange fashion choices we've seen over the years.
@VogueParis @KendallJenner https://t.co/hnLvEvRJAB— Bouzid Van Der Woodsen (@Bouzid Van Der Woodsen)1540230561.0
@VogueParis @KendallJenner New couple with @LennyKravitz?? https://t.co/oCS3WAi3Xd— がんばれ! (@がんばれ!)1540248515.0
@VogueParis @KendallJenner https://t.co/zAB6xKmu8T— 🅜🅞🅝🅚🅔🅨🅢🅛🅤🅣 🖤 (@🅜🅞🅝🅚🅔🅨🅢🅛🅤🅣 🖤)1540471862.0
And there were those who had some pretty interesting ideas about what this looked like.
My mom buying me an oversized jacket so itd last longer https://t.co/03Ah8PH8lS— Rae (@Rae)1540389196.0
How your girl looks when she says she's cold and you give her your coat https://t.co/louipQI66k— Jack Mull (@Jack Mull)1540405914.0
This is what P.E. teachers would be wearing during winter while shouting at students to stop complaining that it’s… https://t.co/5qDubio0mX— Lishyy (@Lishyy)1540392391.0
Perhaps we loved it because it did seem just avant garde enough for Jenner to actually wear. Turns out we all can! Well, sort of. The jacket is a digitally enlarged version of The Super Puff jacket at Aritzia. Even the non-Photoshopped version looks pretty cozy!