kendall jenner

Pexels

Do you guys remember "balloon boy?" He and his family are my most vivid memory of a PR stunt gone wrong - and WOW it went way wrong - but probably not in the way you think.

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Twitter

We all love a good meme, and the best memes often imitate life. Model Kendall Jenner is the latest target of the Instagram account @itsmaysmemes, which photoshops celebrities in hilariously oversized outerwear.

At least it looks cozy...

Soon, Vogue France tweeted the image and all hell broke loose.

The caption reads:

"Winter is coming !"

Indeed.

media0.giphy.com

People made their own versions.




Some compared it to other strange fashion choices we've seen over the years.



And there were those who had some pretty interesting ideas about what this looked like.



Perhaps we loved it because it did seem just avant garde enough for Jenner to actually wear. Turns out we all can! Well, sort of. The jacket is a digitally enlarged version of The Super Puff jacket at Aritzia. Even the non-Photoshopped version looks pretty cozy!

H/T: Huffington Post, Twitter