Super Bowl Sunday: it's the only time when commercials are more popular than the show they interrupt. However, this year's best ad might not even be on TV.
Funny, irreverent, and sometimes controversial, Super Bowl ads have become as much of an event as the big game itself. Even those who don't watch football will tune in and watch as brands fight it out for the most talked about commercial of the year.
For advertisers though, getting your ad in front of one of the largest television audiences out there doesn't come cheap. A 30-second spot for this year could cost up to $5 million!
Candy maker Skittles decided to skip the Super Bowl and head for Broadway. For one-night-only, Skittles The Musical will appear on Broadway starring everyone's favorite serial killer, Dexter actor Michael C. Hall. No, we're not kidding.
The concept has so many people scratching their heads that Skittles needed to make another ad just to explain it.
Skittles The Musical ))) Starring Michael C. Hall www.youtube.com
Anxious over appearing in the musical Hall sits down with a therapist, who like the rest of us is not exactly sure what it is. Hall explains the 30 minute advertisement is a real musical, you even have to buy tickets to go see it.
At one point Skittles even takes a self-deprecating jab at themselves and Hall, implying the musical is a terrible career decision.
After all, who is going to pay $207 a ticket to go see a 30 minute advertisement for Skittles?
A whole lot of people apparently
Tickets to the performance at the Town Hall theater in New York are almost sold out. People may not know what's going on, but they are ready to taste the rainbow.
On its surface Skittles The Musical may just look like an over the top gag from a brand known for its unusual marketing, but Skittles recruited some serious Broadway talent to put it together including playwright Will Eno and a cast straight from some of the biggest shows on Broadway.
According to Skittles the show will take "an absurdly self-reflective look at consumerism and the ever-increasing pervasiveness of brand advertising in our lives."
And if that wasn't enough Skittles will also be donating all the proceeds from the show to Broadway Cares/Equity Fights AIDS. Skittles parent company will match that donation up to $50,000. You had our attention Skittles, now you have our interest.
There is no telling how a commercial/Broadway musical from the bizarre minds over at Skittles will turn out, but it's guaranteed to be an performace like Broadway has never seen before.