In a new German advertisement, the fast-food company helped out LGBTQ couple, Dima and Alvar, who are from an unnamed Eastern European country that doesn't allow gay marriage.
In honor of Pride month, Burger King flew the pair to Germany, where gay marriage is legal, and presented them with a wedding ring made from the ashes of a severely scorched Whopper.
BURGER KING | Whopper Diamond youtu.be
Klaus Schmäing, Director of Marketing of Burger King Germany, wants it known that Burger King is on the right side of history:
"Guests can choose their Whopper in any country, and together with Dima and Alvar, we want to show that everyone should have the freedom to make their own decisions, especially in love."
And the King didn't stop there!
The company will also be sponsoring Germany's version of Pride, Christopher Street Day on July 7!
#LOVE BURGER KING | Whopper Diamond https://t.co/FmT2tjE8LB via @YouTube— Christopher Lawton (@Christopher Lawton) 1561734844
Twitter couldn't help but give Burger King some props for paying for the couple's entire wedding.
Thanks @BurgerKing https://t.co/LmSMsFU3k2— M Mathews 🏜 (@M Mathews 🏜) 1561731250
Twitter felt a little strange about getting teary over a burger commercial.
My feelings are all over the place on this one https://t.co/ikg1RPI5AR— Steven Roberts (@Steven Roberts) 1561729809
Love this, it's cute, endearing and has a really nice sentiment. And unlike most brand #Pride bandwagon activity, f… https://t.co/qhqOaAOl9g— Ollie Calvert (@Ollie Calvert) 1561715917
Though many companies take advantage of Pride month to try and increase their sales, most people agreed Burger King's spot went the extra mile to show they actually cared.
Oh wow. This is so cool. I got a little tear. Dimitry and Alvar, you are wonderful. ❤️❤️❤️❤️❤️… https://t.co/91l8aRdX1J— Gianluca Ragazzini (@Gianluca Ragazzini) 1561647275
Brands are discouraged from 'riding the Pride bandwagon' unless they can prove they are actual allies of the moveme… https://t.co/GCpUQV1yci— The Drum (@The Drum) 1561658434
There's no shame in crying through your burger.
The extreme exhaustation of working night shifts have meant that I've just cried at a burger king ad https://t.co/6q5Mg3RNDy— Donegals most eligible bachelor (@Donegals most eligible bachelor) 1561584926
It's also worth noting that Burger King is now capable of real world magic?
Congrats, Dima and Alvar!
May your days be filled with happiness and love!
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