Some people dream of a perfect, square-cut wedding ring.
Others just want a simple, solitaire setting, or perhaps a halo cut.
For any couple that's truly in love, however, it doesn't matter how the diamond looks, as long as it's made out of a Burger King Whopper.
In a new German advertisement, the fast-food company helped out LGBTQ couple, Dima and Alvar, who are from an unnamed Eastern European country that doesn't allow gay marriage.
In honor of Pride month, Burger King flew the pair to Germany, where gay marriage is legal, and presented them with a wedding ring made from the ashes of a severely scorched Whopper.
BURGER KING | Whopper Diamond youtu.be
Klaus Schmäing, Director of Marketing of Burger King Germany, wants it known that Burger King is on the right side of history:
"Guests can choose their Whopper in any country, and together with Dima and Alvar, we want to show that everyone should have the freedom to make their own decisions, especially in love."
GO Burger King!!! https://t.co/yfCwyts0tK— ctrl alt repair. (@ctrl alt repair.)1561730926.0
And the King didn't stop there!
The company will also be sponsoring Germany's version of Pride, Christopher Street Day on July 7!
#LOVE BURGER KING | Whopper Diamond https://t.co/FmT2tjE8LB via @YouTube— Christopher Lawton (@Christopher Lawton)1561734844.0
Twitter couldn't help but give Burger King some props for paying for the couple's entire wedding.
Thanks @BurgerKing https://t.co/LmSMsFU3k2— M Mathews 🏜 (@M Mathews 🏜)1561731250.0
Twitter felt a little strange about getting teary over a burger commercial.
My feelings are all over the place on this one https://t.co/ikg1RPI5AR— Steven Roberts (@Steven Roberts)1561729809.0
Love this, it's cute, endearing and has a really nice sentiment. And unlike most brand #Pride bandwagon activity, f… https://t.co/qhqOaAOl9g— Ollie Calvert (@Ollie Calvert)1561715917.0
Though many companies take advantage of Pride month to try and increase their sales, most people agreed Burger King's spot went the extra mile to show they actually cared.
Oh wow. This is so cool. I got a little tear. Dimitry and Alvar, you are wonderful. ❤️❤️❤️❤️❤️… https://t.co/91l8aRdX1J— Gianluca Ragazzini (@Gianluca Ragazzini)1561647275.0
Brands are discouraged from 'riding the Pride bandwagon' unless they can prove they are actual allies of the moveme… https://t.co/GCpUQV1yci— The Drum (@The Drum)1561658434.0
There's no shame in crying through your burger.
The extreme exhaustation of working night shifts have meant that I've just cried at a burger king ad https://t.co/6q5Mg3RNDy— 🏳️🌈 Aerach Aorach🏳️🌈 (@🏳️🌈 Aerach Aorach🏳️🌈)1561584926.0
It's also worth noting that Burger King is now capable of real world magic?
@adage Alchemy! Turning a hamburger into a diamond is alchemy! Magic!— Gossamer (@Gossamer)1561588157.0
Congrats, Dima and Alvar!
May your days be filled with happiness and love!