@topherflorence captured highlights from the thread that received over three thousand retweets for its zaniness alone.
Can you follow?
the history of every brand on twitter somehow https://t.co/fWVXsElCvr— D🌑CFUTURE (@D🌑CFUTURE) 1540403954.0
The bread crumbs company endeavored to stir excitement for the brand by encouraging participation with the following tweet:
"Taking our first steps on the www!! tell us your favorite crouton recipes! #croutons #yum"
Harmless, right?
But somewhere along the way, the brand mixed business with politics. @religiousgames noticed that Carl's Croutons issued a one-word directive: vote.
The Twitter user asked, "What does it mean?"
@topherflorence What does it mean? https://t.co/IKifvva7ba— Vincent Gonzalez (@Vincent Gonzalez) 1540408943.0
Did the Carl's Croutons account manager get his social media account wires crossed? Possibly. But then we're not sure.
@topherflorence responded by saying, "lol that wasn't me i would posted something way dumber."
@religiousgames lol that wasn't me i woulda posted something way dumber— D🌑CFUTURE (@D🌑CFUTURE) 1540409220.0
The following tweet from Carl's Croutons attempted damage control:
"Carl's Crutons [sic] regrets the inappropriate tweet from earlier and we sincerely apologize to the people of The Republic of Malta."
So how did Carl's Croutons insult the Republic of Malta?
@topherflorence @oggborbis ...how did they insult Malta? I need to know.— astronaatti (@astronaatti) 1540405285.0
@Bestorb shed some light on why the Southern European island country may have been insulted by sharing a YouTube clip of episode 1008, "Final Justice," from Mystery Science Theater 3000.
Did it have something to do with the country's dominant population of women?
@astronaatti @topherflorence @oggborbis https://t.co/9imm31y8cM— Nick Bestor (@Nick Bestor) 1540429565.0
The thread spun off in all different directions.
@topherflorence @xoxogossipgita laughing hardest at crouton recipes— super normal internet (@super normal internet) 1540492558.0
@topherflorence That last one is life 🙌🏽— Rich F. Santiago (@Rich F. Santiago) 1540418084.0
@topherflorence WOW this was a ride.— Jackal's Husband, Yuko (@Jackal's Husband, Yuko) 1540405005.0
@ItsBobberto @topherflorence @austin_walker Late stage social media.— Mr. Jackpots (@Mr. Jackpots) 1540435914.0
There were many takeaways from the esoteric thread, but the one directive really stood out.
@topherflorence @MaxKriegerVG Haha, you got me. But seriously, vote.— Benoit Doidic (@Benoit Doidic) 1540414697.0
@topherflorence @zoebread Clever girl. https://t.co/i5VB74s8F9— brott rambler but spooky (@brott rambler but spooky) 1540478919.0
@topherflorence @NoraReed This was a wild ride.— Queer Eye for the Animorphs Reboot (@Queer Eye for the Animorphs Reboot) 1540412903.0
@topherflorence @seangentille I’m experiencing a new level of cringe right now— Helle Hansen 🌸 (@Helle Hansen 🌸) 1540423182.0
@topherflorence @ZaaackKoootzer This is the greatest thing I've seen all day— your very own monica bellucci dream (@your very own monica bellucci dream) 1540406700.0
@topherflorence @spacetwinks Optimistic engagement. Regret. 'How do you do, fellow kids.' Unity through shared outr… https://t.co/6VGrLNPZVp— Ink-stained @ MFF 2018 (@Ink-stained @ MFF 2018) 1540405582.0
@topherflorence @spacetwinks 2 is where they decided to hire a social media manager. 3 is when they decided to hire a different one.— Ink-stained @ MFF 2018 (@Ink-stained @ MFF 2018) 1540412100.0
@LaserBlade @topherflorence yeah i actually think they're pretty good croutons but then again they pay me to say that— cool dog mowing lawn (@cool dog mowing lawn) 1540436982.0
@topherflorence @mattfx This is magically funny like Goofy doing an unannounced set in a small black room— M💎R (@M💎R) 1540482697.0
@topherflorence @ZaaackKoootzer This is the greatest thing I've seen all day— your very own monica bellucci dream (@your very own monica bellucci dream) 1540406700.0
There's still an unanswered question.
@topherflorence I need to know the Malta story tho— NeoSorosbot (@NeoSorosbot) 1540423045.0
So who is Carl's Croutons anyway? Nobody knows. Just vote.
Twitter user @Rich_Cooper stated:
"Dear feminists. You either get equality or chivalry. You can't have both."
Dear feminists. You either get equality or chivalry. You can't have both.— Richard Cooper (@Richard Cooper) 1536083523.0
One user responded:
"I'll take equality. I don't need special treatment."
@Rich_Cooper #BenevolentSexism is still #sexism. I'll take equality. I don't need special treatment.— ☮️ Minkajane ☮️ (@☮️ Minkajane ☮️) 1537276790.0
Cooper's rhetorical question did not go over so well. Both women and men expressed their disdain for his message.
One male user observed that chivalry was irrelevant and treating everyone with kindness and respect was compulsory.
"What people care about is caring, empathic [sic], considerate, thoughtful people, NOT whether THEIR door is held for them or THEIR meal is paid for them."
"Are there gender stereotypes in het[erosexual] dating? Sure. But that's separate from being a warm, giving, caring, grounded person."
@Rich_Cooper What people care about is caring, empathic, considerate, thoughtful people, NOT whether THEIR door is… https://t.co/wlGHWRzKLi— Mark W. Wilson, MD (@Mark W. Wilson, MD) 1537276816.0
Some women got right down to the point.
@Rich_Cooper Translation: I will only be nice to you if you agree to be subservient to me— Elizabeth Noll (@Elizabeth Noll) 1537292709.0
@Rich_Cooper Gotta love when a man tells women what they can and can't have. Thanks for the heads up buddy 😉 https://t.co/gDMJscuTac— Hannah ✊ (@Hannah ✊) 1537285112.0
@Rich_Cooper Translation: I couldn’t possibly be expected to treat women as equals, show them respect, and still feel like a man.— Dom (@Dom) 1537293169.0
@Rich_Cooper We are sooooo bored with "chivalry" which stems from the courtly love period in the middle ages when w… https://t.co/wRho1a9DTz— Jeanthejust (@Jeanthejust) 1537280103.0
@Rich_Cooper Dear man. As a feminist, I open doors for men all the time. I also offer my seat to men in need on t… https://t.co/uxdwfh1kEM— My ovaries dream of puppers (@My ovaries dream of puppers) 1537502301.0
The notion of chivalry and equality are mutually exclusive and not a lot of people thought it was a major priority for feminists.
Common courtesy is not chivalry.
@Rich_Cooper Nah. That's some real childlike, oversimplified thinking. There are obviously more than these two op… https://t.co/lUqnEJhIAp— TheQuietRanger (@TheQuietRanger) 1537342901.0
@Rich_Cooper Wow, I had no idea that feminists were campaigning for chivalry, thanks for the Valuable Insight lol… https://t.co/iK62FTM9WY— Tracy Campbell the DM (Dungeon Mom) (@Tracy Campbell the DM (Dungeon Mom)) 1537294172.0
@Rich_Cooper I hold the door open for a guy walking into Starbucks behind me. Tomorrow, he might do the same for me… https://t.co/xWQEu6QHrM— Emma Scott (@Emma Scott) 1537294526.0
This user pointed out the fact that chivalry stems from a history of men outdoing other men. The concept had very little to do with women.
"Chivalry is a medieval concept of men dressing to impress other men. It has little to do with equality."
"Some men were on top, other men were beneath them. Historically, women were rarely invited into the process."
@Rich_Cooper @kent_imig Chivalry is a medieval concept of men dressing to impress other men. It has little to do wi… https://t.co/m8YPUkaUzm— Mark Findlay (@Mark Findlay) 1537257080.0
Neil Bradley described the outdated concept of chivalry as one that implies men being superior to women in a September 8, 2017, article for Medium publications.
"Examples: opening the door for a woman, paying for a woman's meal, gesturing for a woman to go first. The justification is either that women are not physically as strong (to open the door), able to provide (pay for their own meal), or are more deserving of compassion than men (allowing women to go first)."
Bradley also added that he wants to treat others the way he wants to be treated and asked if that approach should be motivated by chivalry or equality.
"If the genders are to be considered equal and treated equally, how a man treats a woman will essentially be the same as how a man treats a man."
"The obligation to open the door, pay for the meal, and let women go first vanishes. Men do not do this to other men, therefore why do it for women?"
His final take was that the two concepts can't co-exist. Either one is chivalrous or treats everyone as equals.
At the end of the day, people were happy to show chivalry the door.
@seanrmccauley @DoverCook @ShappiKhorsandi @Rich_Cooper @MarkFindlay26 @kent_imig Nobody needs chivalry. Equality a… https://t.co/isq5Fo84iU— John Dougherty (@John Dougherty) 1537357843.0
H/T - GettyImages, Twitter, Indy100, Medium
