Eric Trump's taste in architectural aesthetics was questioned on Tuesday when he touted a building with his family's surname slapped on the facade as the "most beautiful building in the world."
It didn't take long for him to be relentlessly mocked for it.
Twitter users provided him with examples of monuments in the world that are more deserving of the accolade.
Others provided better examples worthy of the distinction as best in the world, like the Taj Mahal in India, or Mont Saint-Michel along the Normandy coast of France.
Classic and modern marvels were brought up in comparison.
Conceptually, this person had a different interpretation of beauty.
"Beautiful" was replaced with a more appropriate description:
Chicago is known to boast many architectural wonders, but the Trump Tower is not among the highest-rated.
Overall, the mirrored facade with the president's name didn't get high marks.
The 98-story skyscraper was designed by architect Adrian Smith of Skidmore, Owings and Merrill and construction was completed in 2009. It sits along the north side of the Chicago River, a block from the southern end of the Magnificent Mile.
While the reflected surfaces of the brushed stainless steel and clear anodized aluminum panels don't exactly make the structure a complete eyesore, the general consensus was certainly contrary to the mocked trustee of the Trump Organization.