April, 2005, LOS ANGELES -- Early in the month of April, I'm always reminded of the approach of my birthday by the arrival of the first birthday card. Then, the birthday e-mails start up. These begin mounting, coming from all over the country and, in fact, from all parts of the world, until there is no way of ignoring the fact. I'm about to age again. On April 20, my age and birthday are announced to the world by the media - newspapers, radio, and television. The phone starts ringing with cheery congratulatory calls.
Thank you, to all my friends and fans for your good wishes. I appreciate your happy greetings. I am a year older and happier for it. I have reached that point in life when, instead of trying to avoid birthdays, I rejoice in them and hope to collect as many as I can. My grandmother was a great collector. She collected 105 of them!
This year, I received two wonderful and completely unexpected birthday presents. One is the publication of my autobiography, "To the Stars," in Japanese translation. It originally came out in 1994 in English and in 1997 in German. I had always hoped that it might be published in Japanese as well. I had talked to many Japan-based publishers with New York offices - all to no avail. I had almost given up on that dream. Then, last year, out of the clear blue sky, I got a phone call from Japan informing me that "To the Stars" was in the process of being translated into Japanese and would be out in the bookstores of Japan in April. Two weeks before my birthday, a copy of the book arrived hot off the press.
What a fantastic birthday present it was! The cover has an updated photo of me in a jet-black turtleneck shirt. The title is "Hoshi ni Mukatte," which translates as "toward the stars." The photos inside are the same ones as in "To the Stars" but, alas, I can't read the words. I speak Japanese fluently but reading and writing that language is something else. I will be flying to Japan in late May for a book signing tour in Tokyo and Kyoto. "Hoshi ni Mukatte" now has its proud place in my bookshelf alongside "To the Stars" and "Zu den Sternen," the German version. In the U.S., for those who read Japanese or collect all things Star Trek, "Hoshi ni Mukatte" will be available at the museum bookstore of the Japanese American National Museum in Los Angeles.
The second surprise birthday present came via another phone call - this one from the Producing Artistic Director of the East West Players, Tim Dang. He had been trying to secure the rights to Sir Peter Shaffer's powerful, award-winning drama "Equus" for some time. Alec McCowen had starred in the original production in London at the National Theater. On Broadway, it starred Anthony Hopkins, then Tony Perkins, and finally, my Star Trek colleague, Leonard Nimoy. In the film version, the great Richard Burton played the lead. Tim told me he had finally succeeded in securing the rights to "Equus" and that he would like to have me play the lead role. I was stunned!
The part of Martin Dysart, the psychiatrist who deals with a severely disturbed boy who commits a horrific act, is a role that I had secretly wished for, ever since I first saw the play in England. What a terrific and completely unexpected gift this was! I didn't hem and haw. Once I checked the dates on my calendar to make sure I was clear, I leaped at the offer. This would be a challenging and such a fulfilling opportunity. I won't be going into rehearsals until September but I've already begun working on the script. I can't wait to really get started working with the other actors. "Equus" opens at the East West Players on October 26 and runs through November. I hope you might be able to join us for the gala opening night in Los Angeles. If you can't, then do try to catch a performance sometime during our run. And, do come backstage to say hello and tell me what you think of my two surprising birthday presents.
This Brand's Tweet History Is A Hilariously Fitting Representation Of A Brand's Life Cycle 😂
Carl's Croutons tried their hand at social media to advance their brand.
But their objective got derailed when their tweet ignited a confusing thread that sent everyone down the rabbit hole.
@topherflorence captured highlights from the thread that received over three thousand retweets for its zaniness alone.
Can you follow?
The bread crumbs company endeavored to stir excitement for the brand by encouraging participation with the following tweet:
"Taking our first steps on the www!! tell us your favorite crouton recipes! #croutons #yum"
Harmless, right?

But somewhere along the way, the brand mixed business with politics. @religiousgames noticed that Carl's Croutons issued a one-word directive: vote.
The Twitter user asked, "What does it mean?"
Did the Carl's Croutons account manager get his social media account wires crossed? Possibly. But then we're not sure.
@topherflorence responded by saying, "lol that wasn't me i would posted something way dumber."
The following tweet from Carl's Croutons attempted damage control:
"Carl's Crutons [sic] regrets the inappropriate tweet from earlier and we sincerely apologize to the people of The Republic of Malta."

So how did Carl's Croutons insult the Republic of Malta?
@Bestorb shed some light on why the Southern European island country may have been insulted by sharing a YouTube clip of episode 1008, "Final Justice," from Mystery Science Theater 3000.
Did it have something to do with the country's dominant population of women?
The thread spun off in all different directions.


There were many takeaways from the esoteric thread, but the one directive really stood out.
There's still an unanswered question.
So who is Carl's Croutons anyway? Nobody knows. Just vote.
Clever Dog Tricks McDonald's Customers Into Feeding Her By Pretending To Be A Stray 😂
It's a dog eat dog world out there and sometimes a girl has to do what a girl has to do. At least that's what one dog owner realized when she caught her pooch trolling the streets looking for an easy meal.
Facebook user Betsy Reyes busted her dog Princess who was out moonlighting as a stray in order to play on the sympathies of strangers. It seems Princess likes to wander off to her favorite hangout, the local McDonald's, and work the drive through lane like a pro.
And that's what she did right up until Reyes busted her scam. Reyes, who lives in Oklahoma City, took to Facebook and outed Princess in the most hysterical way, saying:
"If you see my dog @ the McDonald's on shields, quit feeding her fat ass bc she don't know how to act & be leaving the house all the time to go walking to McDonald's at night. She's not even a stray dog. She's just a gold diggin ass bitch that be acting like she's a stray so people will feel bad for her & feed her burgers."
Lots of scammers out there.
It's an adorable story, but maybe get the dog a collar with identification?
Not everyone thought the story was cute.
Of course, when a girl's gotta eat, a girl's gotta eat.
Let's hope Princess has learned her lesson and stays home.
H/T: Huffington Post, Mashable
This Creepy Robot Phone Attachment Moves Just Like A Real Human Finger
Tapping on and swiping your mobile device just got a whole lot creepier thanks to an unnecessary invention. But there's clearly a market for these kinds of things, amirite?.
Introducing – MobiLimb, a finger-like attachment to your phone or tablet that aims to make your life easier and give you nightmares in the process.
The MobiLimb was created by researchers in France and is made up of "five servo motors, an Arduino microcontroller and a sensor, and it can do a number of unsettling things that are straight out of nightmares," according to Engadget.
Marc Teyssier, a PhD student and one of the researchers behind the project for the dismembered limb, legitimized its existence.
"In the spirit of human augmentation, which aims at overcoming human body limitations by using robotic devices, our approach aims at overcoming mobile device limitations (static, passive, motionless) by using a robotic limb."
Th MobiLimb can prop itself up so you can watch a video, or provide an alternate way to grip your device.
But there's one function that is really disturbing.
The articulated digit can be skinned to resemble a human finger, and it can stroke your wrist while you're using your phone.
Someone implied that single people could benefit from this invention as a companion.
What would the next-generation MobiLimb offer consumers?
The attachment could come in handy should an unfortunate life-changing incident were to occur.
But the gadget is still giving people goosebumps.
Others saw a more erotic potential.
Now here's a function not advertised by MobiLimb's creators.
Feelings are mixed. But the jury is in.
As to why such a creepy gadget was invented, we can't quite put our finger on it. But then, when it comes to consumers' needs, these guys may be out of touch.
Scotland Tackles Transphobia and Homophobia In Brilliant New Billboard Ads ❤️
The Scottish government has had enough of hate crimes and is moving forward with a gutsy campaign.
According to Pink News, Scotland is launching a new initiative to combat intolerance with messages respectively addressing "bigots," "disablists," "homophobes," "racists," and "transphobes" in a series of ads circulating across the country.
Each message is signed on behalf of Scotland.
The campaign is part of the Scottish government's One Scotland project in an effort to reduce hate crime.
One letter reads:
"Dear transphobes, do you think it's right to harass people in the street? Right to push transgender people around in clubs? Right to humiliate, intimidate and threaten them online? Well we don't."
"That's why if we see you doing harm, we're reporting you. We believe people should be allowed to be themselves. Except if they're spreading hate."
"Yours, Scotland."
In another letter, the country says it has a "phobia" of homophobic behavior.
"If you torment people because of who they love, shout word that we are not going to write, or use violence because you don't like who someone is holding hands with, you should be worried."
"If we see or hear your abuse, we're calling the police. That's because love lives in this country, not hate."
"Yours, Scotland."
One Scotland's website describes the organization as one that aims to continue building an inclusive society while recognizing the significant strides made so far towards equality.
"One Scotland embodies the inclusive society we want in Scotland, where equality and human rights are respected and every individual and minority group feels valued."
The website defines hate crimes as abuse that "can be verbal or physical and has hugely damaging effects on the victims, their families and communities, and we all must play our part to challenge it."
"Police Scotland takes hate crime very seriously. In the last year there were over 5,300 charges of hate crime reported to the Procurator Fiscal in Scotland1."
"However, there are many more incidents that go unreported. We all have a responsibility to report hate crime if we witness it – it's the only way we can challenge it, and put an end to it for good."
Justice minister Humza Yousaf is familiar with being a victim of a bigotry and is encouraging people to call out and report any incidents involving harassment.
"As somebody who has faced Islamaphobic and racial abuse over the years, I know how upsetting being a victim of hate can be. Hate crime and prejudice are completely unacceptable and we are absolutely committed to tackling it."
"We all have a role to play in stamping out prejudice and I would ask anyone who witnesses a hate crime to play their part and report it. Justice agencies such the police and Crown Office will deal sensitively with reports made and people should have confidence in how they will be treated. Last year there were over 5,300 charges of hate crime reported to the Procurator Fiscal in Scotland but there are still many incidents that are going unreported."
Henrietta Mochrie identifies as transgender and has been the victim of repeated harassment and abuse. She emphasized the importance of speaking out against the hatred.
"I'll often get street harassment, sometimes this has escalated to the point where I've been followed by people shouting abuse at me, just because of who I am."
"It makes me feel really down and scared to leave the house. It's important that if you witness hate crime that you report it to take a stand against hate."
One Scotland's ad campaign officially launched on Wednesday.
Hopefully, it won't take too long before other nations follow suit in this bold, yet necessary fight for equality.
H/T - OneScotland, PinkNews, Twitter
















(
(