Now, the Brooklyn Nine-Nine actor and former NFL player is testing the waters with his own contribution to all the Little Mermaid hubbub.
His wittiness and secret longing to be a part of your world is making quite a splash on the internet.
Crews, 50, posted an artist rendering of himself as the ruler of the sea and father to the mermaid who falls in love with a human.
He tasked followers to help manifest his dream role by tweeting:
"IF YALL RETWEET IT ENOUGH MAYBE IT'LL HAPPEN!"
The artist behind the dramatic rendering of Crews rocking his crown and mighty six-pack is Australian digital artist BossLogic, whose real name is Kode.
Fans are all on board for Crews to rule the seven seas. His tweet already received well over 15,500 likes as of this writing.
Thanks to BossLogic, casting directors should have no problem imagining how the actor's portrayal would captivate audiences.
If the artist's rendition doesn't do it on its own merit, maybe this will.
We can see it now.
The enthusiasm is real and fans are crossing their fingers.
One user suggested this as incentive.
The exposure spawned opportunities for the actor to bring other cartoon personalities to life.
Last Saturday, before upping his game, Crews dipped his foot in the water to prove he is worthy as "Ariel's Dad" by posting a more modest approach with a Photoshopped image of himself in front of King Triton's castle.
He later added in a followup tweet:
"Good thing I skip leg day because mermen don't have legs!"
While Team Crews is bubbling, others campaigned for Idris Elba in the role.
And BossLogic updated his portfolio with this latest entry.
So far, casting announcements confirm Halle Bailey – one half of the R&B duo CHLOE X HALLE – will star as Ariel; Crazy Rich Asians star Awkwafina will voice the gender-swapped seagull, Scuttle; and Room child actor Jacob Tremblay will lend his voice as Ariel's loyal companion, Flounder.
Rumored casting includes Melissa McCarthy voicing Ursula. Disney has yet to announce casting for King Triton or Prince Eric.
The original voice actress for Ariel from the 1989 film, Jodi Benson, offered her voice of reason to quell the backsplash over casting for Halle Bailey in the titular role.
Her wisdom could also apply towards whomever gets cast as King Triton.
"I think that the spirit of a character is what really matters. What you bring to the table in a character as far as their heart and their spirit is what really counts."
Disney did not announce an official release date but production is rumored to begin around April 2020.
Who will ultimately claim the sea crown? We'll just have to go with the flow.
Crews cut his teeth playing a dad on the comedy Everybody Hates Chris, available as a complete series here.
