Carl's Croutons tried their hand at social media to advance their brand.
But their objective got derailed when their tweet ignited a confusing thread that sent everyone down the rabbit hole.
@topherflorence captured highlights from the thread that received over three thousand retweets for its zaniness alone.
Can you follow?
the history of every brand on twitter somehow https://t.co/fWVXsElCvr— D🌑CFUTURE (@D🌑CFUTURE) 1540403954.0
The bread crumbs company endeavored to stir excitement for the brand by encouraging participation with the following tweet:
"Taking our first steps on the www!! tell us your favorite crouton recipes! #croutons #yum"
Harmless, right?
But somewhere along the way, the brand mixed business with politics. @religiousgames noticed that Carl's Croutons issued a one-word directive: vote.
The Twitter user asked, "What does it mean?"
@topherflorence What does it mean? https://t.co/IKifvva7ba— Vincent Gonzalez (@Vincent Gonzalez) 1540408943.0
Did the Carl's Croutons account manager get his social media account wires crossed? Possibly. But then we're not sure.
@topherflorence responded by saying, "lol that wasn't me i would posted something way dumber."
@religiousgames lol that wasn't me i woulda posted something way dumber— D🌑CFUTURE (@D🌑CFUTURE) 1540409220.0
The following tweet from Carl's Croutons attempted damage control:
"Carl's Crutons [sic] regrets the inappropriate tweet from earlier and we sincerely apologize to the people of The Republic of Malta."
So how did Carl's Croutons insult the Republic of Malta?
@topherflorence @oggborbis ...how did they insult Malta? I need to know.— astronaatti (@astronaatti) 1540405285.0
@Bestorb shed some light on why the Southern European island country may have been insulted by sharing a YouTube clip of episode 1008, "Final Justice," from Mystery Science Theater 3000.
Did it have something to do with the country's dominant population of women?
@astronaatti @topherflorence @oggborbis https://t.co/9imm31y8cM— Nick Bestor (@Nick Bestor) 1540429565.0
The thread spun off in all different directions.
@topherflorence @xoxogossipgita laughing hardest at crouton recipes— super normal internet (@super normal internet) 1540492558.0
@topherflorence That last one is life 🙌🏽— Rich F. Santiago (@Rich F. Santiago) 1540418084.0
@topherflorence WOW this was a ride.— Jackal's Husband, Yuko (@Jackal's Husband, Yuko) 1540405005.0
@ItsBobberto @topherflorence @austin_walker Late stage social media.— Mr. Jackpots (@Mr. Jackpots) 1540435914.0
There were many takeaways from the esoteric thread, but the one directive really stood out.
@topherflorence @MaxKriegerVG Haha, you got me. But seriously, vote.— Benoit Doidic (@Benoit Doidic) 1540414697.0
@topherflorence @zoebread Clever girl. https://t.co/i5VB74s8F9— brott rambler but spooky (@brott rambler but spooky) 1540478919.0
@topherflorence @NoraReed This was a wild ride.— Queer Eye for the Animorphs Reboot (@Queer Eye for the Animorphs Reboot) 1540412903.0
@topherflorence @seangentille I’m experiencing a new level of cringe right now— Helle Hansen 🌸 (@Helle Hansen 🌸) 1540423182.0
@topherflorence @ZaaackKoootzer This is the greatest thing I've seen all day— your very own monica bellucci dream (@your very own monica bellucci dream) 1540406700.0
@topherflorence @spacetwinks Optimistic engagement. Regret. 'How do you do, fellow kids.' Unity through shared outr… https://t.co/6VGrLNPZVp— Ink-stained @ MFF 2018 (@Ink-stained @ MFF 2018) 1540405582.0
@topherflorence @spacetwinks 2 is where they decided to hire a social media manager. 3 is when they decided to hire a different one.— Ink-stained @ MFF 2018 (@Ink-stained @ MFF 2018) 1540412100.0
@LaserBlade @topherflorence yeah i actually think they're pretty good croutons but then again they pay me to say that— cool dog mowing lawn (@cool dog mowing lawn) 1540436982.0
@topherflorence @mattfx This is magically funny like Goofy doing an unannounced set in a small black room— M💎R (@M💎R) 1540482697.0
@topherflorence @ZaaackKoootzer This is the greatest thing I've seen all day— your very own monica bellucci dream (@your very own monica bellucci dream) 1540406700.0
There's still an unanswered question.
@topherflorence I need to know the Malta story tho— NeoSorosbot (@NeoSorosbot) 1540423045.0
So who is Carl's Croutons anyway? Nobody knows. Just vote.
Facebook user Betsy Reyes busted her dog Princess who was out moonlighting as a stray in order to play on the sympathies of strangers. It seems Princess likes to wander off to her favorite hangout, the local McDonald's, and work the drive through lane like a pro.
And that's what she did right up until Reyes busted her scam. Reyes, who lives in Oklahoma City, took to Facebook and outed Princess in the most hysterical way, saying:
"If you see my dog @ the McDonald's on shields, quit feeding her fat ass bc she don't know how to act & be leaving the house all the time to go walking to McDonald's at night. She's not even a stray dog. She's just a gold diggin ass bitch that be acting like she's a stray so people will feel bad for her & feed her burgers."
Lots of scammers out there.
@CBSNews My lab Would jump the fence every morning as I got ready to work and when I went to leave he would reappea… https://t.co/NJhg4ZuGq1— Anneik 💛 (@Anneik 💛) 1540434345.0
@CBSNews https://t.co/UqWvClKi8z— Bruinlover- follower of Nakia (@Bruinlover- follower of Nakia) 1540418292.0
@CBSNews I TOOK MINE TO THE DRUGSTORE AND WHILE I WAS PAYING HE STOLE A CANDY BAR, WALKED RIGHT OUT THE DOOR WI… https://t.co/U3DlWunzcK— PUEBLO294 (@PUEBLO294) 1540415919.0
@LCaro294 @CBSNews Mine stole a butterdish at my mum’s house, ate all the butter then buried the butterdish to hide the evidence.— Tricoteuse (@Tricoteuse) 1540418005.0
@CBSNews My dog would 100% do this if she could get out of the house. On our walks she stands in the doorways of fo… https://t.co/33ovz44HUX— Skulls&Bacon (@Skulls&Bacon) 1540420511.0
@BillichThomas @skullsandbacon @CBSNews 100% would hand over my bagel, if only because she looks so annoyed with me… https://t.co/aQs5qKhETN— Claire Pettie (@Claire Pettie) 1540434235.0
It's an adorable story, but maybe get the dog a collar with identification?
@CBSNews Pretends? Leaves the collar stashed around the corner, or what?— Jim Snell (@Jim Snell) 1540429214.0
@CBSNews This is adorable but this dog should 100% be wearing a collar and also get microchipped! Love this story :)— Minka “ACAB” Eisenhower (@Minka “ACAB” Eisenhower) 1540418766.0
Not everyone thought the story was cute.
@CBSNews Great way to keep your dog safe. 🙄— 🧚🏻♂️ Free Hugs 🌊 🇺🇸🇳🇴🇫🇮☮️⚛️ Ⓥ🌱😷 (@🧚🏻♂️ Free Hugs 🌊 🇺🇸🇳🇴🇫🇮☮️⚛️ Ⓥ🌱😷) 1540414161.0
@CBSNews Unless you can keep your dog safe at home and not out in traffic where she could be hit by a car, stolen,… https://t.co/6BMPMLYgYs— Lindsey McBride (@Lindsey McBride) 1540435397.0
Of course, when a girl's gotta eat, a girl's gotta eat.
@chabsmescudi Funny.... but time to build a super gate. https://t.co/NZBE1s3lm6— OEL𝕊𝕂𝕐 (@OEL𝕊𝕂𝕐) 1540238320.0
@chabsmescudi The dog: https://t.co/FSmeFYhspT— Angie (@Angie) 1540231585.0
@BetsysReyes @chabsmescudi Your dog every night after standing on the road https://t.co/mrTCMOtOVA— N.A.S.A (@N.A.S.A) 1540235406.0
@chabsmescudi I would have been mad if my dog didn’t bring anything back. https://t.co/qb7ED7cwMG— Name Change (@Name Change) 1540325221.0
Let's hope Princess has learned her lesson and stays home.
H/T: Huffington Post, Mashable
The campaign is part of the Scottish government's One Scotland project in an effort to reduce hate crime.
"The provocative ads were produced by the Scottish Government and Police Scotland as part of the One Scotland campa… https://t.co/KjinQL9xXT— Lizanne Foster (@Lizanne Foster) 1537935300.0
One letter reads:
"Dear transphobes, do you think it's right to harass people in the street? Right to push transgender people around in clubs? Right to humiliate, intimidate and threaten them online? Well we don't."
"That's why if we see you doing harm, we're reporting you. We believe people should be allowed to be themselves. Except if they're spreading hate."
"Yours, Scotland."
(In another letter, the country says it has a "phobia" of homophobic behavior.
"If you torment people because of who they love, shout word that we are not going to write, or use violence because you don't like who someone is holding hands with, you should be worried."
"If we see or hear your abuse, we're calling the police. That's because love lives in this country, not hate."
"Yours, Scotland."
(One Scotland's website describes the organization as one that aims to continue building an inclusive society while recognizing the significant strides made so far towards equality.
"One Scotland embodies the inclusive society we want in Scotland, where equality and human rights are respected and every individual and minority group feels valued."
There is a new ad campaign against hate crimes in Scotland. “We are a caring nation, not a hating one”.… https://t.co/rfsiFjIq6V— Jen Yang Mezei (@Jen Yang Mezei) 1537975493.0
The website defines hate crimes as abuse that "can be verbal or physical and has hugely damaging effects on the victims, their families and communities, and we all must play our part to challenge it."
"Police Scotland takes hate crime very seriously. In the last year there were over 5,300 charges of hate crime reported to the Procurator Fiscal in Scotland1."
"However, there are many more incidents that go unreported. We all have a responsibility to report hate crime if we witness it – it's the only way we can challenge it, and put an end to it for good."
The fact that the Scottish government and police are behind this ad campaign is incredible. It's good to see at lea… https://t.co/zMrqDVrhed— TransgenderDate (@TransgenderDate) 1537900917.0
Justice minister Humza Yousaf is familiar with being a victim of a bigotry and is encouraging people to call out and report any incidents involving harassment.
"As somebody who has faced Islamaphobic and racial abuse over the years, I know how upsetting being a victim of hate can be. Hate crime and prejudice are completely unacceptable and we are absolutely committed to tackling it."
"We all have a role to play in stamping out prejudice and I would ask anyone who witnesses a hate crime to play their part and report it. Justice agencies such the police and Crown Office will deal sensitively with reports made and people should have confidence in how they will be treated. Last year there were over 5,300 charges of hate crime reported to the Procurator Fiscal in Scotland but there are still many incidents that are going unreported."
New Ad Campaign launching on billboards and ad spaces all over #Scotland tackles #hatecime. The Police Scotland a… https://t.co/VJFH0jprjP— Pinksixty (@Pinksixty) 1537896702.0
Henrietta Mochrie identifies as transgender and has been the victim of repeated harassment and abuse. She emphasized the importance of speaking out against the hatred.
"I'll often get street harassment, sometimes this has escalated to the point where I've been followed by people shouting abuse at me, just because of who I am."
"It makes me feel really down and scared to leave the house. It's important that if you witness hate crime that you report it to take a stand against hate."
One Scotland's ad campaign officially launched on Wednesday.
Hopefully, it won't take too long before other nations follow suit in this bold, yet necessary fight for equality.
H/T - OneScotland, PinkNews, Twitter