slogan

Elisa Ventur/Unsplash

Look, there's a reason brands don't often choose radical honesty as a marketing tactic when it comes to their slogans.

There aren't a lot of companies that could get away with just telling it like it is - but we can!

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Kellogg's UK, Getty Images

Companies use many slogans to get people to buy their brand.

The slogans often incorporate your other senses, telling you to "follow your nose" or listen for the "snap, crackle and pop," adding a visceral feeling to the cereal.

The UK brand cereal Coco Pops appeals to both children and adults with its time-tested slogan,

"Loved by kids, approved by mums."

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