April, 2000, PASADENA, CA - The press conference theater was standing room only and a buzz of expectation was in the air. On stage, seated at a conference table, were Grace Lee Whitney, Commander Rand of "Star Trek VI," Susan Sackett, Gene Roddenberry's long-time executive assistant, and me. Russ Haslage, the leader and organizer par excellence of the Excelsior campaign, was standing with a microphone at the ready as the moderator. All of us wore black Excelsior T-shirts. Suddenly, Russ shouted out. "Excelsior!" The audience roared back in unison. "Excelsior!" A few fists shot up into the air. It was almost like a revival meeting.
This press event, at the huge Grand Slam Convention in Pasadena, was part of Haslage's strategy to convince Paramount Studios to do the next Star Trek television series based on the adventures of the U.S.S. Excelsior with Captain Sulu.
The people in the audience were not only American, but from all over the world - including Brazil, Germany, Japan, Italy, Britain and wherever else Star Trek had touched and inspired the viewers. A bit of history was present in the person of Bjo Trimble, who led the charge on the initial "Star Trek Lives" campaign to revive the show after its cancellation by NBC in 1969. The overwhelming sense of the people assembled there was a chorus of agreement. "We want Gene Roddenberry's shining vision back. We want the Excelsior and Captain Sulu back on the air!" It was impressive, flattering and humbling.
I never cease being astonished by the phenomenon of Star Trek fans. The passion of the fans from the very beginning in 1966 has not only remained constant but has grown and intensified over the years and the generations. That passion has been the singular force that drove the course of Star Trek's history throughout. After cancellation of the original series, it was fan effort that brought Star Trek back 10 years later as a major feature film. When the studio announced that "Star Trek - The Motion Picture" would be the only film because of the enormous cost over-runs, it was the unexpectedly explosive fan support at the box office that produced the series of Star Trek sequels.
When a producer decided that the 25th anniversary sixth film would be a prequel going back to the Starfleet Academy days of our heroes, thus recasting the beloved characters with younger actors, it was fan outrage that ultimately drove this producer off the studio lot and put the show back on course with my favorite Star Trek film, "Star Trek VI, The Undiscovered Country" directed by Nick Meyer. And, once again, the fans have become galvanized. Again, they have grabbed the helm to re-direct the course of Star Trek. Again, they are sending their message loudly and clearly. They want Gene Roddenberry's bright vision of the future back as Star Trek.
The fans have demonstrated time and again that they are the real proprietors of the Star Trek phenomenon. At every turning point in the history of Star Trek, they have ultimately prevailed -- against network cancellation, against studio executive pessimism and even against a producer's decision. They have prevailed because they have defined, established and sustained the Star Trek marketplace. And for the studio, that has got to be the Ferengi bottom line.
It puzzles me that the fans must continue to remind the studio powers-that-be of this simple fact: Star Trek fans rule!
This Brand's Tweet History Is A Hilariously Fitting Representation Of A Brand's Life Cycle 😂
Carl's Croutons tried their hand at social media to advance their brand.
But their objective got derailed when their tweet ignited a confusing thread that sent everyone down the rabbit hole.
@topherflorence captured highlights from the thread that received over three thousand retweets for its zaniness alone.
Can you follow?
the history of every brand on twitter somehow https://t.co/fWVXsElCvr— D🌑CFUTURE (@D🌑CFUTURE) 1540403954.0
The bread crumbs company endeavored to stir excitement for the brand by encouraging participation with the following tweet:
"Taking our first steps on the www!! tell us your favorite crouton recipes! #croutons #yum"
Harmless, right?
But somewhere along the way, the brand mixed business with politics. @religiousgames noticed that Carl's Croutons issued a one-word directive: vote.
The Twitter user asked, "What does it mean?"
@topherflorence What does it mean? https://t.co/IKifvva7ba— Vincent Gonzalez (@Vincent Gonzalez) 1540408943.0
Did the Carl's Croutons account manager get his social media account wires crossed? Possibly. But then we're not sure.
@topherflorence responded by saying, "lol that wasn't me i would posted something way dumber."
@religiousgames lol that wasn't me i woulda posted something way dumber— D🌑CFUTURE (@D🌑CFUTURE) 1540409220.0
The following tweet from Carl's Croutons attempted damage control:
"Carl's Crutons [sic] regrets the inappropriate tweet from earlier and we sincerely apologize to the people of The Republic of Malta."
So how did Carl's Croutons insult the Republic of Malta?
@topherflorence @oggborbis ...how did they insult Malta? I need to know.— astronaatti (@astronaatti) 1540405285.0
@Bestorb shed some light on why the Southern European island country may have been insulted by sharing a YouTube clip of episode 1008, "Final Justice," from Mystery Science Theater 3000.
Did it have something to do with the country's dominant population of women?
@astronaatti @topherflorence @oggborbis https://t.co/9imm31y8cM— Nick Bestor (@Nick Bestor) 1540429565.0
The thread spun off in all different directions.
@topherflorence @xoxogossipgita laughing hardest at crouton recipes— super normal internet (@super normal internet) 1540492558.0
@topherflorence That last one is life 🙌🏽— Rich F. Santiago (@Rich F. Santiago) 1540418084.0
@topherflorence WOW this was a ride.— Jackal's Husband, Yuko (@Jackal's Husband, Yuko) 1540405005.0
@ItsBobberto @topherflorence @austin_walker Late stage social media.— Mr. Jackpots (@Mr. Jackpots) 1540435914.0
There were many takeaways from the esoteric thread, but the one directive really stood out.
@topherflorence @MaxKriegerVG Haha, you got me. But seriously, vote.— Benoit Doidic (@Benoit Doidic) 1540414697.0
@topherflorence @zoebread Clever girl. https://t.co/i5VB74s8F9— brott rambler but spooky (@brott rambler but spooky) 1540478919.0
@topherflorence @NoraReed This was a wild ride.— Queer Eye for the Animorphs Reboot (@Queer Eye for the Animorphs Reboot) 1540412903.0
@topherflorence @seangentille I’m experiencing a new level of cringe right now— Helle Hansen 🌸 (@Helle Hansen 🌸) 1540423182.0
@topherflorence @ZaaackKoootzer This is the greatest thing I've seen all day— your very own monica bellucci dream (@your very own monica bellucci dream) 1540406700.0
@topherflorence @spacetwinks Optimistic engagement. Regret. 'How do you do, fellow kids.' Unity through shared outr… https://t.co/6VGrLNPZVp— Ink-stained @ MFF 2018 (@Ink-stained @ MFF 2018) 1540405582.0
@topherflorence @spacetwinks 2 is where they decided to hire a social media manager. 3 is when they decided to hire a different one.— Ink-stained @ MFF 2018 (@Ink-stained @ MFF 2018) 1540412100.0
@LaserBlade @topherflorence yeah i actually think they're pretty good croutons but then again they pay me to say that— cool dog mowing lawn (@cool dog mowing lawn) 1540436982.0
@topherflorence @mattfx This is magically funny like Goofy doing an unannounced set in a small black room— M💎R (@M💎R) 1540482697.0
@topherflorence @ZaaackKoootzer This is the greatest thing I've seen all day— your very own monica bellucci dream (@your very own monica bellucci dream) 1540406700.0
There's still an unanswered question.
@topherflorence I need to know the Malta story tho— NeoSorosbot (@NeoSorosbot) 1540423045.0
So who is Carl's Croutons anyway? Nobody knows. Just vote.
This Creepy Robot Phone Attachment Moves Just Like A Real Human Finger
Tapping on and swiping your mobile device just got a whole lot creepier thanks to an unnecessary invention. But there's clearly a market for these kinds of things, amirite?.
Introducing – MobiLimb, a finger-like attachment to your phone or tablet that aims to make your life easier and give you nightmares in the process.
The MobiLimb was created by researchers in France and is made up of "five servo motors, an Arduino microcontroller and a sensor, and it can do a number of unsettling things that are straight out of nightmares," according to Engadget.
MobiLimb: Augmenting Mobile Devices with a Robotic Limb #UIST2018 @ACMUIST https://t.co/vm0fqHe2ga— HCI Research (@HCI Research) 1538308062.0
Marc Teyssier, a PhD student and one of the researchers behind the project for the dismembered limb, legitimized its existence.
"In the spirit of human augmentation, which aims at overcoming human body limitations by using robotic devices, our approach aims at overcoming mobile device limitations (static, passive, motionless) by using a robotic limb."
@HacksterPro @marcteyssier This is terrible.— Jason TheVirtualFAE (@Jason TheVirtualFAE) 1538435690.0
Th MobiLimb can prop itself up so you can watch a video, or provide an alternate way to grip your device.
But there's one function that is really disturbing.
The articulated digit can be skinned to resemble a human finger, and it can stroke your wrist while you're using your phone.
Someone implied that single people could benefit from this invention as a companion.
@Gingerheaddad Keep in mind that many people are alone, so any physical contact... #Yuck #Creepy #WhatTheHell— Ephraim Gopin (@Ephraim Gopin) 1538743523.0
"Reach out and touch someone": MobiLimb is awesome. https://t.co/HPq6FsefJv https://t.co/Dq7h7sSSCR— Bryan Alexander (@Bryan Alexander) 1538839006.0
What would the next-generation MobiLimb offer consumers?
@EphraimGopin I was hoping it would go full face-hugging alien. I better wait for the upgraded MobiLimb.— Jim Martin (@Jim Martin) 1538744153.0
@HCI_Research @ACMUIST https://t.co/qsY5O1Y0Ud— Henri Fischer (@Henri Fischer) 1538322698.0
@arduino https://t.co/h90xJNrwvH— Femtoduino (@Femtoduino) 1538511034.0
The attachment could come in handy should an unfortunate life-changing incident were to occur.
@HCI_Research @ACMUIST I want this! Not for the reason in some of the tweets below but you never know. I could use… https://t.co/C5inclfv8t— Kristina (Kricket) Hodgdon (@Kristina (Kricket) Hodgdon) 1538330323.0
But the gadget is still giving people goosebumps.
@HacksterPro @marcteyssier That is creepy. =)— GritsnGravy (@GritsnGravy) 1538412080.0
@MailOnline @JonathanHoenig That is terrifying.— W. Clayton (@W. Clayton) 1538811801.0
Others saw a more erotic potential.
@HacksterPro @marcteyssier Lol, the adult videos Industry is interested— Dario Glz (@Dario Glz) 1538690202.0
@HacksterPro @marcteyssier "why does your phone have a penis?"— Nolimb chan (@Nolimb chan) 1538413674.0
@theprojecttv Or, if your date searching goes awry, it could stroke whatever you want!— Matthew Barker🏳️🌈 (@Matthew Barker🏳️🌈) 1538717283.0
@MailOnline https://t.co/2SRRzsM72I— Matt ™ 🎃 (@Matt ™ 🎃) 1538811840.0
Now here's a function not advertised by MobiLimb's creators.
@EphraimGopin The MobiLimb is a terrible name. It should be named after its most important function: Bird Flipper.— Jim Martin (@Jim Martin) 1538743026.0
@Gingerheaddad Now THAT'S putting it to good use! Flip people off without taking your eyes off the screen. Perfect.— Ephraim Gopin (@Ephraim Gopin) 1538743134.0
Feelings are mixed. But the jury is in.
To be honest I don't like MobiLimb. But the point really is, I could be wrong.— Dr. Kenneth Huang (@Dr. Kenneth Huang) 1538801646.0
As to why such a creepy gadget was invented, we can't quite put our finger on it. But then, when it comes to consumers' needs, these guys may be out of touch.
Woman Was Fired For Refusing To Wear A Bra At Work—And Now She's Suing
Christina Schell, from Alberta, Canada, stopped wearing bras three years ago citing health reasons.
While Schell did not specify the health reasons, she did state she finds them to be "horrible."
But after her refusal to sign or adhere to a new enforced dress code policy to wear a bra or tank top under her work shirt at a golf course grill where she worked, Schell was promptly fired.
Now, the 25-year-old has filed a human rights violation against the Osoyoos Golf Club, Osoyoos, in British Columbia, Canada.
Schell said:
"I don't think any other human being should be able to dictate another person's undergarments."
When she asked the general manager, Doug Robb, why she had to comply, the manager told her the mandate was for her protection.
Robb allegedly said:
"I know what happens in golf clubs when alcohol's involved."
After losing her job, she brought the case to the British Columbia Human Rights Tribunal and told them the club's dress code was discriminatory because the rule didn't apply towards male employees.
Schell told CBC:
"It's gender-based and that's why it's a human rights issue. I have nipples and so do the men."
David Brown, an employment lawyer in Kelowna, BC, said gender-specific dress codes could be viewed as discriminatory under the BC Human Rights Code.
He stated:
"It's an interesting question as to whether or not an employer can dictate the underwear that women can wear, but they don't say anything about the underwear that men can wear, and does that create an adverse impact on the individual?"
Brown added:
"If this policy is found to be discrimination, the next question is does the employer have a bonafide occupational requirement to essentially impose this on the individual?"
"I'm kind of scratching my head as to what that occupational requirement would be."
@GlobalBC The policy is sexist the peopl supporting it are sexist. Hope she wins her complaint— Lori bell (@Lori bell) 1529692660.0
@Shelby_Thom @WoodfordCHNL @GlobalOkanagan @GlobalBC Then men should have to wear either a tank top or undershirt— caffene fiend (@caffene fiend) 1529624161.0
@SoldByBrock @Shelby_Thom @GlobalOkanagan @GlobalBC What does common courtesy have to do with wearing a bra? Breast… https://t.co/ZVI2xDdpgf— M Shumway (@M Shumway) 1529843759.0
As for the tank top option, due to working under oftentimes extreme heat serving tables outsides, Schell did not want to wear another layer of clothes just because of her gender.
Schell said:
"It was absurd. Why do you get to dictate what's underneath my clothes?"
Employment lawyer Nadia Zaman told CBC that the club can enforce a gender-specific policy as they deem necessary as long as the establishment can prove it is for the occupational safety of its workers.
But the attorney questioned if forcing female employees to wear a bra was applicable in this case.
Zaman stated:
"If they simply require that female employees wear a bra but then they don't have a similar requirement for males, and they can't really justify that … then there is a risk that their policy's going to be deemed to be discriminatory."
Under British Columbia's discrimination law, it is illegal for employers:
'to discriminate against any individual because of his race, color, religion, sex, or national origin'.
@GlobalBC @globalnews Logistically bras or the absence of does not impact health or work performance. That is my v… https://t.co/65cLHBMowf— Louisette Lanteigne (@Louisette Lanteigne) 1529769211.0
McDonald's employee Kate Gosek, 19, agrees with Schell in that the dress code is "unnecessary." She too was harassed by her employers at a McDonald's in Selkirk, Manitoba, over refusing to wear a bra.
"She just told me that I should put on a bra because, McDonald's—we are a polite restaurant and no one needs to see that."
Schell's case sparked plenty of debates on Twitter.
@DunnMan77 @GlobalBC It's just discriminatory, woman shouldn't have to wear bras if they don't want to. As well as… https://t.co/RXhRVWUuNy— Mary Johnson (@Mary Johnson) 1529685276.0
@DunnMan77 @GlobalBC Men do not have to wear underpants if they don't want to. As of right now there are no laws to… https://t.co/l8FuPVybWo— Mary Johnson (@Mary Johnson) 1529686418.0
@GlobalBC Women have the right not to be forced to wear a bra Shaving & makeup also is a choice. If you want to do… https://t.co/Ybkj6PLDnD— Lozan (@Lozan) 1529686156.0
@Lozan72 @GlobalBC I would completely understand her and your argument if we were talking about a potential law to… https://t.co/trRyNAubn4— Chris George (@Chris George) 1529690293.0
@GlobalBC This story frustrates me. There's no dress code equivalent for men? Well if I saw the outline of a male s… https://t.co/5YbAvXKRcO— Molly Max (@Molly Max) 1529705327.0
Schell is not alone in her disdain for bras.
@GlobalBC I personally HATE wearing a #bra absolutely hate it with passion and unashamed to admit it. I HATE BEING… https://t.co/GEi3LtxIDa— Lozan (@Lozan) 1529686305.0
Schell is still waiting to hear from the Human Rights Commission about her claim.
H/T - GettyImages, Twitter, Indy100, CBC