April, 2000, PASADENA, CA - The press conference theater was standing room only and a buzz of expectation was in the air. On stage, seated at a conference table, were Grace Lee Whitney, Commander Rand of "Star Trek VI," Susan Sackett, Gene Roddenberry's long-time executive assistant, and me. Russ Haslage, the leader and organizer par excellence of the Excelsior campaign, was standing with a microphone at the ready as the moderator. All of us wore black Excelsior T-shirts. Suddenly, Russ shouted out. "Excelsior!" The audience roared back in unison. "Excelsior!" A few fists shot up into the air. It was almost like a revival meeting.
This press event, at the huge Grand Slam Convention in Pasadena, was part of Haslage's strategy to convince Paramount Studios to do the next Star Trek television series based on the adventures of the U.S.S. Excelsior with Captain Sulu.
The people in the audience were not only American, but from all over the world - including Brazil, Germany, Japan, Italy, Britain and wherever else Star Trek had touched and inspired the viewers. A bit of history was present in the person of Bjo Trimble, who led the charge on the initial "Star Trek Lives" campaign to revive the show after its cancellation by NBC in 1969. The overwhelming sense of the people assembled there was a chorus of agreement. "We want Gene Roddenberry's shining vision back. We want the Excelsior and Captain Sulu back on the air!" It was impressive, flattering and humbling.
I never cease being astonished by the phenomenon of Star Trek fans. The passion of the fans from the very beginning in 1966 has not only remained constant but has grown and intensified over the years and the generations. That passion has been the singular force that drove the course of Star Trek's history throughout. After cancellation of the original series, it was fan effort that brought Star Trek back 10 years later as a major feature film. When the studio announced that "Star Trek - The Motion Picture" would be the only film because of the enormous cost over-runs, it was the unexpectedly explosive fan support at the box office that produced the series of Star Trek sequels.
When a producer decided that the 25th anniversary sixth film would be a prequel going back to the Starfleet Academy days of our heroes, thus recasting the beloved characters with younger actors, it was fan outrage that ultimately drove this producer off the studio lot and put the show back on course with my favorite Star Trek film, "Star Trek VI, The Undiscovered Country" directed by Nick Meyer. And, once again, the fans have become galvanized. Again, they have grabbed the helm to re-direct the course of Star Trek. Again, they are sending their message loudly and clearly. They want Gene Roddenberry's bright vision of the future back as Star Trek.
The fans have demonstrated time and again that they are the real proprietors of the Star Trek phenomenon. At every turning point in the history of Star Trek, they have ultimately prevailed -- against network cancellation, against studio executive pessimism and even against a producer's decision. They have prevailed because they have defined, established and sustained the Star Trek marketplace. And for the studio, that has got to be the Ferengi bottom line.
It puzzles me that the fans must continue to remind the studio powers-that-be of this simple fact: Star Trek fans rule!
This Brand's Tweet History Is A Hilariously Fitting Representation Of A Brand's Life Cycle 😂
Carl's Croutons tried their hand at social media to advance their brand.
But their objective got derailed when their tweet ignited a confusing thread that sent everyone down the rabbit hole.
@topherflorence captured highlights from the thread that received over three thousand retweets for its zaniness alone.
Can you follow?
The bread crumbs company endeavored to stir excitement for the brand by encouraging participation with the following tweet:
"Taking our first steps on the www!! tell us your favorite crouton recipes! #croutons #yum"
Harmless, right?

But somewhere along the way, the brand mixed business with politics. @religiousgames noticed that Carl's Croutons issued a one-word directive: vote.
The Twitter user asked, "What does it mean?"
Did the Carl's Croutons account manager get his social media account wires crossed? Possibly. But then we're not sure.
@topherflorence responded by saying, "lol that wasn't me i would posted something way dumber."
The following tweet from Carl's Croutons attempted damage control:
"Carl's Crutons [sic] regrets the inappropriate tweet from earlier and we sincerely apologize to the people of The Republic of Malta."

So how did Carl's Croutons insult the Republic of Malta?
@Bestorb shed some light on why the Southern European island country may have been insulted by sharing a YouTube clip of episode 1008, "Final Justice," from Mystery Science Theater 3000.
Did it have something to do with the country's dominant population of women?
The thread spun off in all different directions.


There were many takeaways from the esoteric thread, but the one directive really stood out.
There's still an unanswered question.
So who is Carl's Croutons anyway? Nobody knows. Just vote.
Clever Dog Tricks McDonald's Customers Into Feeding Her By Pretending To Be A Stray 😂
It's a dog eat dog world out there and sometimes a girl has to do what a girl has to do. At least that's what one dog owner realized when she caught her pooch trolling the streets looking for an easy meal.
Facebook user Betsy Reyes busted her dog Princess who was out moonlighting as a stray in order to play on the sympathies of strangers. It seems Princess likes to wander off to her favorite hangout, the local McDonald's, and work the drive through lane like a pro.
And that's what she did right up until Reyes busted her scam. Reyes, who lives in Oklahoma City, took to Facebook and outed Princess in the most hysterical way, saying:
"If you see my dog @ the McDonald's on shields, quit feeding her fat ass bc she don't know how to act & be leaving the house all the time to go walking to McDonald's at night. She's not even a stray dog. She's just a gold diggin ass bitch that be acting like she's a stray so people will feel bad for her & feed her burgers."
Lots of scammers out there.
It's an adorable story, but maybe get the dog a collar with identification?
Not everyone thought the story was cute.
Of course, when a girl's gotta eat, a girl's gotta eat.
Let's hope Princess has learned her lesson and stays home.
H/T: Huffington Post, Mashable
This Creepy Robot Phone Attachment Moves Just Like A Real Human Finger
Tapping on and swiping your mobile device just got a whole lot creepier thanks to an unnecessary invention. But there's clearly a market for these kinds of things, amirite?.
Introducing – MobiLimb, a finger-like attachment to your phone or tablet that aims to make your life easier and give you nightmares in the process.
The MobiLimb was created by researchers in France and is made up of "five servo motors, an Arduino microcontroller and a sensor, and it can do a number of unsettling things that are straight out of nightmares," according to Engadget.
Marc Teyssier, a PhD student and one of the researchers behind the project for the dismembered limb, legitimized its existence.
"In the spirit of human augmentation, which aims at overcoming human body limitations by using robotic devices, our approach aims at overcoming mobile device limitations (static, passive, motionless) by using a robotic limb."
Th MobiLimb can prop itself up so you can watch a video, or provide an alternate way to grip your device.
But there's one function that is really disturbing.
The articulated digit can be skinned to resemble a human finger, and it can stroke your wrist while you're using your phone.
Someone implied that single people could benefit from this invention as a companion.
What would the next-generation MobiLimb offer consumers?
The attachment could come in handy should an unfortunate life-changing incident were to occur.
But the gadget is still giving people goosebumps.
Others saw a more erotic potential.
Now here's a function not advertised by MobiLimb's creators.
Feelings are mixed. But the jury is in.
As to why such a creepy gadget was invented, we can't quite put our finger on it. But then, when it comes to consumers' needs, these guys may be out of touch.
Scotland Tackles Transphobia and Homophobia In Brilliant New Billboard Ads ❤️
The Scottish government has had enough of hate crimes and is moving forward with a gutsy campaign.
According to Pink News, Scotland is launching a new initiative to combat intolerance with messages respectively addressing "bigots," "disablists," "homophobes," "racists," and "transphobes" in a series of ads circulating across the country.
Each message is signed on behalf of Scotland.
The campaign is part of the Scottish government's One Scotland project in an effort to reduce hate crime.
One letter reads:
"Dear transphobes, do you think it's right to harass people in the street? Right to push transgender people around in clubs? Right to humiliate, intimidate and threaten them online? Well we don't."
"That's why if we see you doing harm, we're reporting you. We believe people should be allowed to be themselves. Except if they're spreading hate."
"Yours, Scotland."
In another letter, the country says it has a "phobia" of homophobic behavior.
"If you torment people because of who they love, shout word that we are not going to write, or use violence because you don't like who someone is holding hands with, you should be worried."
"If we see or hear your abuse, we're calling the police. That's because love lives in this country, not hate."
"Yours, Scotland."
One Scotland's website describes the organization as one that aims to continue building an inclusive society while recognizing the significant strides made so far towards equality.
"One Scotland embodies the inclusive society we want in Scotland, where equality and human rights are respected and every individual and minority group feels valued."
The website defines hate crimes as abuse that "can be verbal or physical and has hugely damaging effects on the victims, their families and communities, and we all must play our part to challenge it."
"Police Scotland takes hate crime very seriously. In the last year there were over 5,300 charges of hate crime reported to the Procurator Fiscal in Scotland1."
"However, there are many more incidents that go unreported. We all have a responsibility to report hate crime if we witness it – it's the only way we can challenge it, and put an end to it for good."
Justice minister Humza Yousaf is familiar with being a victim of a bigotry and is encouraging people to call out and report any incidents involving harassment.
"As somebody who has faced Islamaphobic and racial abuse over the years, I know how upsetting being a victim of hate can be. Hate crime and prejudice are completely unacceptable and we are absolutely committed to tackling it."
"We all have a role to play in stamping out prejudice and I would ask anyone who witnesses a hate crime to play their part and report it. Justice agencies such the police and Crown Office will deal sensitively with reports made and people should have confidence in how they will be treated. Last year there were over 5,300 charges of hate crime reported to the Procurator Fiscal in Scotland but there are still many incidents that are going unreported."
Henrietta Mochrie identifies as transgender and has been the victim of repeated harassment and abuse. She emphasized the importance of speaking out against the hatred.
"I'll often get street harassment, sometimes this has escalated to the point where I've been followed by people shouting abuse at me, just because of who I am."
"It makes me feel really down and scared to leave the house. It's important that if you witness hate crime that you report it to take a stand against hate."
One Scotland's ad campaign officially launched on Wednesday.
Hopefully, it won't take too long before other nations follow suit in this bold, yet necessary fight for equality.
H/T - OneScotland, PinkNews, Twitter

















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