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We live in an era defined, amongst other things, by the unparalleled barrage of content that blasts our eyes and ears throughout every hour of every single day.

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Sometimes the truth hides in plain sight. While we're all wandering around looking in difficult places, assuming all needs to be complex to work, some bozo is sailing to victory because he's thinking one step behind the rest of us.

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Imgur, @justaconstructionguy/Instagram, Instagram

A construction worker from Austin, Texas shot to viral fame after poking fun at social media influencers by becoming one himself.

Turns out the whole thing was a marketing hoax concocted by a small coffee company called Cuvée Coffee.

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