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Kellogg's Changes Sexist Coco Pops Slogan After 10-Year-Old Girl Writes Them A Powerful Letter
Kellogg's UK, Getty Images

Companies use many slogans to get people to buy their brand.

The slogans often incorporate your other senses, telling you to "follow your nose" or listen for the "snap, crackle and pop," adding a visceral feeling to the cereal.

The UK brand cereal Coco Pops appeals to both children and adults with its time-tested slogan,

"Loved by kids, approved by mums."

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