Reddit user Astro_Shogun asked: 'What decision by a company received the most amount of backlash from the public?
Corporations don't get big overnight.
A lot of tough decisions, big wins, and sometimes even bigger losses, go into their growth.
But sometimes companies make mistakes that the public simply cannot let slide, and it can be hard to imagine how the company could stay afloat after the backlash.
Redditor Astro_Shogun asked:
"What decision by a company received the most amount of backlash from the public?"
Dang It, Photobucket
"When Photobucket decided to take the whole internet hostage by asking for 400 dollars a year for what was previously a free image storage solution. The move broke years of forum posting and erased a significant portion of the web collective knowledge."
"Yup. And now they're holding almost all of my son's childhood photos (some of which I managed to save in other places) hostage."
"Browse any forum thread from the early 2000s and practically all the images are gone because everyone used Photobucket back then. It will be the same way with Reddit whenever Imgur goes under."
"JCPenny doing away with sales and trying to present itself as a more upscale store. Sales immediately plummeted, and they reversed course quickly."
"Gerald Ratner said the reason his jewelry company could sell stuff so cheap was because the products were crap. It destroyed the company overnight."
Front Wheel Drive
"Ford, in the '80s, tried to replace the aging Fox body Mustang with a front-wheel drive, Mazda-based car. This was pre-internet, but car people got UPSET and deluged Ford with a letter expressing their anger."
"Ford backtracked, kept the Fox body around, and released the vehicle that was going to be the new Mustang as the Probe. It lasted two generations, but the Mustang soldiers on."
"Microsoft got roasted when they announced Kinect and always-online were required for the Xbox One. Took all the momentum they had from the 360 era and put them miles behind Sony."
"Sonic having human teeth."
"I just immediately pictured teeth in a Sonic milkshake and had a horrified reaction before my brain caught up to you meaning the character."
"Very recently, T-Mobile. A company that 10 years ago called itself the Uncarrier by making a series of pro-consumer changes to its plans and the previous CEO built almost a sort of cult of fans of the company. Then T-Mobile acquired Sprint and got a new CEO."
"A couple of weeks ago, T-Mobile internal documentation revealed it was going to automatically upgrade customers on old grandfathered plans up to new plans, which were more expensive. Customers would have to call in to opt out of the change. 'They weren’t raising customers’ rates, they were moving them to better plans.'"
"Well, major tech news got ahold of that, and then even some local news stations, and T-Mobile quietly 'clarified' a week later via internal communications that only one percent of their customers would be affected."
Coming Together in Hate
"Anyone remember the Kendall Jenner Pepsi ad when she solved police brutality?"
"Those moments are precious. There are a few things these days that bring everyone on the Internet together. That was one of those things. We all hated the Pepsi ad that solved police brutality."
"That ad had it all. Pandering, ignorance, arrogance, and talking down to their audience."
"And a Kardashian."
With Every Purchase
"I couple of years back a local Detroit area car dealership decided the best way to celebrate MLK day was to give away free car alarms with every purchase."
"Nobody liked that."
A Sale Gone Too Well
"Hoover UK offering two free flights to America if you spend £100 on their products. They anticipated that people would spend a lot more than the minimum required which would cover the approximately £600 value of the tickets."
"When the company was deluged with purchases around the £100 mark, they reneged on the offer, which prompted a very expensive lawsuit. The fallout was so bad that the UK division of the firm was sold to a rival company."
New Drink, Who Dis?
"After the relations disaster, the public clamored for the decision to be reversed, and Coca-Cola released 'Coke Classic.'"
"Coke Classic soon had an even higher market share than Coke did before the public relations fiasco, and a new theory made the rounds: that Coca-Cola deliberately made these decisions, simply to gain publicity, and increase market share."
"The reaction from Coca-Cola’s executives was, 'We aren’t that smart, and we aren’t that stupid.'"
A Tweet Turned Sexist
"Burger King stating that 'Women Belong in the Kitchen.' What they were TRYING to say was that they wanted more diversity. People didn't see it that way, and in the end, they had to issue an apology."
The Downfall of an Incredible Publication
"Here’s one there should be a public outcry about."
"Disney bought National Geographic and controls everything it does. This is the last year the iconic magazine will be available. I’m incensed."
(The writer of this article is equally incensed.)
Predicting the Future
"I feel like whatever YouTube is cooking up lately will be the next one."
"Tech companies sure know how to kill off highly popular and profitable apps, super quick. It’s interesting to watch it happen in real-time. Facebook, Instagram, Twitter, YouTube, all losing tons of followers and destroying their own stock."
It's easy to see how all of these mistakes resulted in huge backlash, sometimes at the total expense and downfall of the business.
But some of these mistakes were made by companies that are still huge today, and to a certain extent, that's kind of surprising.
Wendy Williams Hit With Swift Backlash After Telling Gay Men To 'Stop Wearing Our Skirts And Our Heels'
Talk show host Wendy Williams is being accused of a wide range of intolerant behaviors after a rant on her show in which she told gay men to "stop wearing our skirts and our heels."
Williams was talking about the holiday "Galentine's Day," created by the TV show Parks & Recreation, which celebrates female friendships the day before Valentine's Day.
When she saw men clapping along with the women after a joke, she commented:
"If you're a man and you're clapping, you're not even a part of this. I don't care if you're gay. You don't get a [menstrual period] every 28 days. You can do a lot that we do, but I get offended by the idea that we go through something you will never go through."
Williams then went on to say to gay men:
"Stop wearing our skirts and our heels. Girls, what do we have for ourselves? You'll never be the woman that we are, no matter how gay!"
. @WendyWilliams to LGBT community. “I get offended at the idea that we go through something you will NEVER go thro… https://t.co/lgBnEfyu60— CodeineAmari (@CodeineAmari) 1581620106
Internet users everywhere denounced Williams's comments as homophobic and transphobic.
Oh, Wendy. Your homophobia is showing: Wendy Williams to Gay Men: 'Stop Wearing Our Skirts and Our Heels' https://t.co/qFVwhUsrtv— Jeffrey Luscombe (@Jeffrey Luscombe) 1581626159
@WendyWilliams i love you, i really do but if you’re telling us to stop wearing “y’all skirts and heels”, then give… https://t.co/RZe9Szi6JH— Bru_e_williams 💕 (@Bru_e_williams 💕) 1581637109
.@WendyWilliams, some friendly reminders: 1. Many cis women would be offended by having their womanhood reduced to… https://t.co/yuGEDTaFv1— Charlotte Clymer 🏳️⚧️🇺🇦 (@Charlotte Clymer 🏳️⚧️🇺🇦) 1581633607
Wendy Williams seems to have some trouble avoiding controversy.
Earlier this year, she had to issue an apology after making fun of a scar on Joaquin Phoenix's lip.
In 2018, she said she was "sick" of the #MeToo movement.
Y’all remember when Wendy Williams got coin to do that awful Drag Race commentary during the commercial breaks? 😅 N… https://t.co/bT8xQMQDQ7— Kelly Mantle (@Kelly Mantle) 1581636903
Gays obsessed with @WendyWilliams is on our team: SHE. IS. NOT. Drop her. She's toxic. https://t.co/iX7hS6gmfX— Matthew Rettenmund (@Matthew Rettenmund) 1581624196
Many pointed out notable LGBTQ celebrities who wear high heels and skirts.
#WendyWilliams @WendyWilliams life long watcher but no more! You are a transphobic / homophobic woman who doesn’t g… https://t.co/sNavVdme8Q— Paul Schmidt (@Paul Schmidt) 1581637933
Transphobia is no laughing matter.
Before long, Williams had issued an apology to her fans.
But for many, the damage had been done.
Wendy Williams will have to be more careful in the future—there's a fine but important line between speaking frankly about gender and being ignorant and intolerant.