The Corporate Decisions That Were Met With Huge Public Backlash
Reddit user Astro_Shogun asked: 'What decision by a company received the most amount of backlash from the public?
Corporations don't get big overnight.
A lot of tough decisions, big wins, and sometimes even bigger losses, go into their growth.
But sometimes companies make mistakes that the public simply cannot let slide, and it can be hard to imagine how the company could stay afloat after the backlash.
Redditor Astro_Shogun asked:
"What decision by a company received the most amount of backlash from the public?"
Dang It, Photobucket
"When Photobucket decided to take the whole internet hostage by asking for 400 dollars a year for what was previously a free image storage solution. The move broke years of forum posting and erased a significant portion of the web collective knowledge."
- denpo
"Yup. And now they're holding almost all of my son's childhood photos (some of which I managed to save in other places) hostage."
- KnockMeYourLobes
"Browse any forum thread from the early 2000s and practically all the images are gone because everyone used Photobucket back then. It will be the same way with Reddit whenever Imgur goes under."
- NothingOld7527
So Salesy
"JCPenny doing away with sales and trying to present itself as a more upscale store. Sales immediately plummeted, and they reversed course quickly."
- flyingcircusdog
Cheap Jewelry
"Gerald Ratner said the reason his jewelry company could sell stuff so cheap was because the products were crap. It destroyed the company overnight."
- simplemtbman
Front Wheel Drive
"Ford, in the '80s, tried to replace the aging Fox body Mustang with a front-wheel drive, Mazda-based car. This was pre-internet, but car people got UPSET and deluged Ford with a letter expressing their anger."
"Ford backtracked, kept the Fox body around, and released the vehicle that was going to be the new Mustang as the Probe. It lasted two generations, but the Mustang soldiers on."
- StillN0tATony
Online Only
"Microsoft got roasted when they announced Kinect and always-online were required for the Xbox One. Took all the momentum they had from the 360 era and put them miles behind Sony."
- Jerry_Williams89
Childhood: Destroyed
"Sonic having human teeth."
- LightDash
"I just immediately pictured teeth in a Sonic milkshake and had a horrified reaction before my brain caught up to you meaning the character."
- Rolizas
Questionable Upgrades
"Very recently, T-Mobile. A company that 10 years ago called itself the Uncarrier by making a series of pro-consumer changes to its plans and the previous CEO built almost a sort of cult of fans of the company. Then T-Mobile acquired Sprint and got a new CEO."
"A couple of weeks ago, T-Mobile internal documentation revealed it was going to automatically upgrade customers on old grandfathered plans up to new plans, which were more expensive. Customers would have to call in to opt out of the change. 'They weren’t raising customers’ rates, they were moving them to better plans.'"
"Well, major tech news got ahold of that, and then even some local news stations, and T-Mobile quietly 'clarified' a week later via internal communications that only one percent of their customers would be affected."
- artimaticus8
Coming Together in Hate
"Anyone remember the Kendall Jenner Pepsi ad when she solved police brutality?"
- vernon3
"Those moments are precious. There are a few things these days that bring everyone on the Internet together. That was one of those things. We all hated the Pepsi ad that solved police brutality."
"That ad had it all. Pandering, ignorance, arrogance, and talking down to their audience."
- notwoutmyprob
"And a Kardashian."
- Kitchen_action
With Every Purchase
"I couple of years back a local Detroit area car dealership decided the best way to celebrate MLK day was to give away free car alarms with every purchase."
"Nobody liked that."
- graveybrains
A Sale Gone Too Well
"Hoover UK offering two free flights to America if you spend £100 on their products. They anticipated that people would spend a lot more than the minimum required which would cover the approximately £600 value of the tickets."
"When the company was deluged with purchases around the £100 mark, they reneged on the offer, which prompted a very expensive lawsuit. The fallout was so bad that the UK division of the firm was sold to a rival company."
- Live-Dance-2641
New Drink, Who Dis?
"New Coke."
- PeggyWithPhatA**
"After the relations disaster, the public clamored for the decision to be reversed, and Coca-Cola released 'Coke Classic.'"
"Coke Classic soon had an even higher market share than Coke did before the public relations fiasco, and a new theory made the rounds: that Coca-Cola deliberately made these decisions, simply to gain publicity, and increase market share."
"The reaction from Coca-Cola’s executives was, 'We aren’t that smart, and we aren’t that stupid.'"
- Malthus1
A Tweet Turned Sexist
"Burger King stating that 'Women Belong in the Kitchen.' What they were TRYING to say was that they wanted more diversity. People didn't see it that way, and in the end, they had to issue an apology."
- zerbey
The Downfall of an Incredible Publication
"Here’s one there should be a public outcry about."
"Disney bought National Geographic and controls everything it does. This is the last year the iconic magazine will be available. I’m incensed."
- redheadMInerd2
(The writer of this article is equally incensed.)
Predicting the Future
"I feel like whatever YouTube is cooking up lately will be the next one."
- Just_Aioli_1233
"Tech companies sure know how to kill off highly popular and profitable apps, super quick. It’s interesting to watch it happen in real-time. Facebook, Instagram, Twitter, YouTube, all losing tons of followers and destroying their own stock."
- Eleanor_of_Accutane
It's easy to see how all of these mistakes resulted in huge backlash, sometimes at the total expense and downfall of the business.
But some of these mistakes were made by companies that are still huge today, and to a certain extent, that's kind of surprising.
People Break Down The Worst Corporate Marketing And PR Disasters Ever
Reddit user LeatherFruitPF asked: 'What are some of the worst corporate blunders or PR disasters in history?'
Some of us are more comfortable with advertisements, commercials, and sponsored content that we see on television and social media, but we can all agree that there is some truly cringey content out there.
But there have been some completely side-eye-worthy blunders that have happened at the corporate level that earned a company or product more attention than their marketing ever could, cringey or not.
Redditor LeatherFruitPF asked:
"What are some of the worst corporate blunders or PR (Public Relations) disasters in history?"
Gerard Ratner's Jewelry Woes
"Gerald Ratner called his own company’s (jeweler) products 'crap' and said that, 'a prawn sandwich would last longer' than their earrings at a conference."
"The company’s value fell by 500 million euros, and he had to resign."
- Onion_Heart
Bringing Back Spam
"Back in the 90s, Hormel Foods went on a Cease and Desist spree against anyone who was making jokes about Spam because they felt the brand had been damaged and needed to be rebuilt."
"The last straw was when they threatened to sue Jim Henson Studios over the character Spa'am in 'Muppet Treasure Island.' That turned people against them pretty quickly. It turns out that if you want to rebuild your brand in the public eye, suing one of the most beloved entertainment franchises of two generations was a bad way to go about it."
"Eventually, they dropped all the cease and desist stuff and changed their marketing strategy, instead deciding to lean into it and proclaiming that there are always going to be jokes about Spam, so they might as well be in on them."
- weirdoldhobo1978
Complacency Over Competitiveness
"Blackberry thinking that they are the top in the mobile market so they didn't need to innovate to compete with those new iPhone things from Apple."
- TechyDad
Poor Translations
"Supposedly years ago, there was a Pepsi slogan, 'Come Alive with Pepsi,' that was mistranslated in Chinese as, 'Pepsi Brings Your Ancestors Back from the Dead.'"
- xain_the_id**t
Not Welcome in Canada
"Target's expansion into Canada. It collapsed in two years and cost seven billion dollars."
- USSMarauder
"I still remember how annoyed my town was when our Zellers (what Canada had before Target) was closed down because Target was rolling into Canada. In the time it took for them to renovate the two-story mall location and convert it to a Target, THEY PULLED OUT OF CANADA."
"So for about a year, we lost our only Zellers location and we didn't even get a chance to experience it as a Target because they went t*ts up before it had a chance to open."
- sillyslambo
The Thing That Could Have Given Them an Edge...
"Sears dominated the mail order industry for over a century with their catalog. In 1993, they decided that mail order was on the decline and discontinued the catalog. Less than a year later, Jeff Bezos would found Amazon."
- BlueRFR3100
The Osborne Effect
"Have you heard of the Osborne Effect?"
"The company in 1981 had one of the first home computers on the market, it sounded fantastic and everything. At the launch, CEO said the next version will be so much better... So everyone decided, Why buy this version if the next version will be better? We'll wait for V2."
"So V1 sold terribly, the company folded, and there was no V2."
- BIllyBrooks
If Kodak Could See the Internet Now...
"Kodak shunning digital photography... Yeah..."
- uvaspina1
Inappropriate Trends
"Digiorno trying to make the hashtag 'Why I Stayed' be about making pizza at home."
- Kira82
"Reminds me of the whole Bud Light 'Up For Whatever' fiasco."
- The_ChwatBot
The 349 Incident
"The Pepsi Number Fever promotion in the Philippines went really terribly! They basically never recovered in the market there. It’s really interesting actually!"
- Londonbreakdown
"'Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least five people.'"
"That's the first sentence, oh my god, I don't know why this is so funny to me but I'm going to h**l."
- onaraynaafternoon
Who is Max?
"Here’s one happening right now: HBO is rebranding as 'Max.'"
"HBO is a premium brand with decades of quality programming behind it."
"Max is generic, vague, and makes me think of softcore."
- watchingsongsDL
"It makes me think of Cinemax more than HBO, which, what?"
- EverywhereINowhere
Hoover Flights
"I can't believe the Hoover flights to America promotion from the early '90s hasn't come up yet."
"They offered a pair of return flights to America worth £600 if you spent £100 or more on their stuff."
"As it turned out, people thought £100 for a return flight with a free vacuum cleaner was a h**l of a deal, and it was a disaster that cost the company millions."
- Tim6181
Empty Promises
"Celebrities singing 'Imagine' at the beginning of the pandemic."
- KickMinaj
"'We're all in this together,' said by some idiot celebrities in their multi-million dollar mansions."
- eddyathome
Wizards of the Coast
"'Wizards of the Coast' and the open gaming license earlier this year."
"Worst handling I've seen. Literally caused dozens if not hundreds of companies to pull away from creating content for the company to making new games that will directly compete with them while alienating their fans at the same time."
- Konocti
Embrace the Tech
"Nokia, once the biggest phone company in the world, failed to move with the times and switch to Android/smartphones."
- bent_eye
It's crazy to think of how successful and large some of these companies once were before serious corporate blunders, or how hard they've had to work to come back from those blunders.
It just goes to show that some mistakes have a way of sticking around and make it really hard for people to move on.