Tinder's "Year In Swipe" Analysis Exposes User Preferences—And Could Help You Get A Date

After six years of bringing people together, Tinder unveiled the "Year in Swipe" initiative, which reveals how users prioritized their preferences to meet their perfect mate.

The dating app was first launched in 2012 and has since made over 20 billion matches, according to Insider. That's a good indication that the cupids at Tinder have become very familiar with user engagement.



The app's relationship expert, Dr. Darcy Sterling, explained details about the "Year in Swipe" analysis:

"The data will help inform what's working for Tinder users and will also provide insight on how to be unique and stand out from the crowd."


media2.giphy.com


The analysis gathered data from the "Top Picks" feature first introduced in 2018. It is exclusive for premium members and allows those users to curate potential matches by using specific tags.

According to the data, women showed an affinity for people tagged as an "engineer" while men gravitated towards those tagged as an "adventurer."


media2.giphy.com


The second most popular tag for women was a tie between "athlete," "model," and "lifesaver."


media3.giphy.com


For men, "lifesaver," "model," and "doctor" were second to the "adventurer" tag.

The data also showed that users commonly described themselves as "fun" in the majority of their profiles.

For Sterling, that three-letter description is indicative of a dating evolution.

"Young millennials are enjoying the adventures in dating and are not settling down just to settle down, but rather, they're learning about themselves and what they want."


media0.giphy.com


And when it comes to swiping, Mondays at 9 p.m. EST was shown to be a popular time.



For Sterling, this information was hardly a surprise because "using Tinder takes people away from focusing on what they don't want and it helps them focus on what they do want."

The number one occasion in which the app experienced the busiest swiping activity in 2018 was during the Super Bowl, with music festivals like Bonnaroo and Coachella trailing in second and third place. These events helped in linking those with common interests together.

With the addition of Top Picks, paid membership soared and Tinder became one of the top grossing app in Apple's app store, according to Tech Crunch.

Brian Norgard, Chief Product Officer at Tinder expressed his excitement for the app's success in a statement.

"We're excited to finally share Top Picks with our users around the world given its early success."
"Data suggests users in test markets have loved the feature, and we're happy to make one Top Pick available to all users each day with this global rollout."
"The feature refreshes every day, highlighting the diversity, talents and passions of our users in a simple, fun and useful manner."

Still, some users have mixed feelings about Top Picks.







However, the feature still exhibited this curious result.




This could be a surefire way to minimize our swiping time and maximize the amount time we spend with the person of our dreams!

H/T - NY Post, Twitter, Insider

Until we're in a situation, we'll never really know how we'll react.

I have been in this scenario, though.

Sex matters. And people rarely want to admit how much.

But sex isn't a lifetime guarantee.

It fades, as does love.

It's important to speak about it.

It can be a fixable situation.

A relationship without sex may not be the end of the world, but it's definitely a sign that something is off.

Keep reading...Show less
Two women holding up daisies
Photo by Sam McNamara on Unsplash

An important contributor to our overall health and happiness is the quality of our friendships.

We may not have a lot of friends, but the more important factor is the depth of those relationships.

But we've all had one of those friends who turned out not to be a very good friend at all.

Keep reading...Show less
Couple in love
Jonathan Borba/Unsplash

No one wants to be alone.

But that doesn't mean we should settle when it comes to choosing a romantic partner.

When people rush into things without letting love flourish, it could lead to problems down the line that can inevitably lead to difficult breakups.

Keep reading...Show less

Among the many reasons people watch, and rewatch, sitcoms is to imagine your life was more like the one you were watching.

Being able to afford a two-bedroom apartment in Greenwich Village on a line cook's salary, somehow always having the comfortable sofa available at your favorite coffee shop whenever you pop in, or having your best friends always available at your beck and call whenever you need them.

For the romantics, however, it's wishing you could have a romance like you've seen on television.

True not all sitcom romances are exactly the sort that makes you go all aflutter (Were Ross and Rachel actually on a break? And don't even get me started about Ted and Robin.)

Other sitcom couples are so captivating, though, that we would have given anything to be at their wedding... or at the very least go to their home for dinner every Friday.

And this includes plutonic couples, as there is nothing more heartwarming than a lasting friendship.

Keep reading...Show less