JOIN
OUR EMAIL LIST!

After six years of bringing people together, Tinder unveiled the "Year in Swipe" initiative, which reveals how users prioritized their preferences to meet their perfect mate.

The dating app was first launched in 2012 and has since made over 20 billion matches, according to Insider. That's a good indication that the cupids at Tinder have become very familiar with user engagement.



The app's relationship expert, Dr. Darcy Sterling, explained details about the "Year in Swipe" analysis:

"The data will help inform what's working for Tinder users and will also provide insight on how to be unique and stand out from the crowd."


media2.giphy.com


The analysis gathered data from the "Top Picks" feature first introduced in 2018. It is exclusive for premium members and allows those users to curate potential matches by using specific tags.

According to the data, women showed an affinity for people tagged as an "engineer" while men gravitated towards those tagged as an "adventurer."


media2.giphy.com


The second most popular tag for women was a tie between "athlete," "model," and "lifesaver."


media3.giphy.com


For men, "lifesaver," "model," and "doctor" were second to the "adventurer" tag.

The data also showed that users commonly described themselves as "fun" in the majority of their profiles.

For Sterling, that three-letter description is indicative of a dating evolution.

"Young millennials are enjoying the adventures in dating and are not settling down just to settle down, but rather, they're learning about themselves and what they want."


media0.giphy.com


And when it comes to swiping, Mondays at 9 p.m. EST was shown to be a popular time.



For Sterling, this information was hardly a surprise because "using Tinder takes people away from focusing on what they don't want and it helps them focus on what they do want."

The number one occasion in which the app experienced the busiest swiping activity in 2018 was during the Super Bowl, with music festivals like Bonnaroo and Coachella trailing in second and third place. These events helped in linking those with common interests together.

With the addition of Top Picks, paid membership soared and Tinder became one of the top grossing app in Apple's app store, according to Tech Crunch.

Brian Norgard, Chief Product Officer at Tinder expressed his excitement for the app's success in a statement.

"We're excited to finally share Top Picks with our users around the world given its early success."
"Data suggests users in test markets have loved the feature, and we're happy to make one Top Pick available to all users each day with this global rollout."
"The feature refreshes every day, highlighting the diversity, talents and passions of our users in a simple, fun and useful manner."

Still, some users have mixed feelings about Top Picks.







However, the feature still exhibited this curious result.




This could be a surefire way to minimize our swiping time and maximize the amount time we spend with the person of our dreams!

H/T - NY Post, Twitter, Insider

We aren't perfect. There's plenty of things in our pasts that we look back and cringe at.

That being said, sometimes those cringe moments go far past cringe. Sometimes they get to the point of no return awfulness because that's where our human nature took us in this moment.

Keep reading... Show less
Image by elizabethaferry from Pixabay

I don't miss high school or the people in it. People who seem to have peaked in high school also weird me out. How? Why? I can definitely tell you that life got much more interesting the older I got (my 20s were way more fun than any of my time in high school). If you were to ask me if I have any regrets, I suppose I would say that I wish I had been more assertive and stood up for myself more. Depression has a way of complicating goals like that, though. Let me tell you: It feels nice to be so much healthier than I was then.

After Redditor Sub2735 asked the online community, "What's your biggest regret from high school?" people shared their stories.

Keep reading... Show less
Image by Free-Photos from Pixabay

When we are on the outside looking in, it can feel so obvious that a relationship is doomed.

When we offer advice to friends, family, or people oversharing at a party, the correct next move often seems wildly obvious: get out of that relationship.

Keep reading... Show less

Some people don't take breakups very well. And those that don't can sometimes engage in behavior that others might view as bothersome, unsettling, even toxic.

Others engage in abusive behavior during the relationship, a major red flag that some people might not take seriously until it's too late.

After Redditor XYZ3110 asked the online community, "What's the creepiest thing an ex has done?" people shared their stories.

Keep reading... Show less