Getty Images, @elenacresci/Twitter

We have literally no idea what the fascination has been with young people eating Tide pods. Nobody thinks they taste good, they're toxic when consumed, and they're not exactly small enough to swallow like a pill. Just because we don't understand it doesn't mean it didn't happen. It did. For whatever reason, enough people decided tide pods were a great snack that Tide actually had to do something about. The company was forced to respond with ads, design changes, and an eventual total overhaul.

After going through all of that, you'd think Tide would be cautious about any designs that border on making the product look edible. You'd be wrong!

Procter & Gamble, the company behind Tide products, has noticed a consistent increase in online shopping. Laundry detergent bottles are notoriously oddly shaped, so they don't really pack well with other things. Shipping them in their own box creates an incredible amount of wasted packaging. Procter & Gamble knew they could redesign the packaging to cause less shipping waste. They figured while they were at it, they'd go ahead and create a less wasteful container. This new design uses 60% less plastic overall than the previous design, fits easily into shipping boxes, and can be boxed with other items with ease. It's a win win win!

Check it out:





CNN called the design a "shoebox."


But pretty much everyone else took one look at that spout and saw boxed wine - and they're wondering if Tide learned nothing from the pod incident.





Here come the jokes!












Congrats to Procter & Gamble for creating a packaging system that's so much more efficient. We just hope humanity is ready for it. Be safe out there you guys, remember if it's bright blue and smells like clean clothes - you probably don't want to drink it. Ya know, just to be on the safe side.


H/T: Twitter, Vox


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