We have literally no idea what the fascination has been with young people eating Tide pods. Nobody thinks they taste good, they're toxic when consumed, and they're not exactly small enough to swallow like a pill. Just because we don't understand it doesn't mean it didn't happen. It did. For whatever reason, enough people decided tide pods were a great snack that Tide actually had to do something about. The company was forced to respond with ads, design changes, and an eventual total overhaul.
After going through all of that, you'd think Tide would be cautious about any designs that border on making the product look edible. You'd be wrong!
Procter & Gamble, the company behind Tide products, has noticed a consistent increase in online shopping. Laundry detergent bottles are notoriously oddly shaped, so they don't really pack well with other things. Shipping them in their own box creates an incredible amount of wasted packaging. Procter & Gamble knew they could redesign the packaging to cause less shipping waste. They figured while they were at it, they'd go ahead and create a less wasteful container. This new design uses 60% less plastic overall than the previous design, fits easily into shipping boxes, and can be boxed with other items with ease. It's a win win win!
Check it out:
P&G designs Tide detergent Eco Box for e-commerce with no secondary packaging. Includes new “no-drip” twist tap and… https://t.co/zRifZCbr2F— Plastics World (@Plastics World)1542018749.0
The box of liquid @tide detergent contains 30% less H2O and is 4 lbs less than the regular 96-load jug and uses 60%… https://t.co/EvmpzSEjTN— Alex Coolidge (@Alex Coolidge)1541688980.0
CNN called the design a "shoebox."
Why Procter & Gamble will start delivering Tide in a shoe box https://t.co/N3qkRay8MD https://t.co/8LZrDrLK1z— CNN Business (@CNN Business)1541888106.0
But pretty much everyone else took one look at that spout and saw boxed wine - and they're wondering if Tide learned nothing from the pod incident.
this looks like a wine box, have they learnt nothing from the tide pod eating meme https://t.co/d5KyFnAxUS— Elena Cresci (@Elena Cresci)1542022752.0
Procter & Gamble: "Don't eat laundry detergent" Also Procter & Gamble: *makes Tide look like boxed wine* https://t.co/GbhYxloUpK— 🖤Samoa Hoe🖤 (@🖤Samoa Hoe🖤)1542031512.0
hmmm looks familiar https://t.co/AsZpD7C1EG https://t.co/ypmVaOtscZ— Sallee Ann (@Sallee Ann)1541688891.0
Here come the jokes!
Tide box wine pairs well with a nice sauteed Tide Free & Gentle for your weekly date night https://t.co/5KNn1LikZs— jake (@jake)1542040766.0
New Tide box looks like Franzia box. Confusing. I just poured a cup of Pinot in my washing machine. https://t.co/3d8IXnBwFt— Jonathan Doll (@Jonathan Doll)1542117643.0
People are concerned about kids drinking this? I have to find a way to keep this away from my 98-year-old mom Maggi… https://t.co/OXziwOirmJ— Kathy Griffin (@Kathy Griffin)1542045323.0
Why is this in a white wine glass? Never gonna fully enjoy the blue fruit aromas this way. https://t.co/iz9bgtigid— Matt Fuller (@Matt Fuller)1542044502.0
Tide: hey! We’ve created a new container that’s safer for the environment! Everyone: nice! Looks like a wine box… https://t.co/6fJxWtLZKx— Trin loves Dylan 🌺 (@Trin loves Dylan 🌺)1542096822.0
feel like I was jus shaking my head @ the tide pod epidemic but they really went n made a WHOLE ASS WINE BOX FOR TH… https://t.co/OHdLI26PI6— human (@human)1542093128.0
I can't begin to tell you how much I respect Tide leaning into the meme and making their new detergent box look dea… https://t.co/Bu0qtaD1dt— hollander cooper (@hollander cooper)1542064482.0
Congrats to Procter & Gamble for creating a packaging system that's so much more efficient. We just hope humanity is ready for it. Be safe out there you guys, remember if it's bright blue and smells like clean clothes - you probably don't want to drink it. Ya know, just to be on the safe side.