Self Lender is a real company that, according to its website, helps people "begin their financial journey with a credit builder account," while also saving them some money.

The picture that Twitter user Pitbull Updates posted on October 29 of a supposed text conversation between Self Lender and a potential client were actually photoshopped for comedic effect.

But that didn't stop a hoard of people from praising the company's "youth led" marketing strategy before giving Self Lender a try.

With the caption "Instagram ads are getting out of hand," Pitbull Updates posted a photo of a supposed crass conversation between Self Lender and a potential customer.


The photo went mega-viral, with many other accounts endlessly sharing the image!

As the photo spread across the internet, many commended the company for its relatable marketing strategy.

Real talk—it's what the kids are into these days!

What many of these people didn't know was that the ad was a fake.

According to Self Lender, the real version of the ad looks like this:

Buzzfeed News

But here's the twist: the fake ad for Self Lender that went viral has inspired real-world customers to flock to the service!

According to Brett Billick, the chief marketing officer for Self Lender:

"We have seen an increase in traffic and have had people reaching out quite a bit...We definitely think that some of the increase in traffic is from how viral it has become. There are clearly people who are now asking 'Who the bleep is Self Lender?' And there are people who are chiming in laughing but also responding who are customers."

Billick might just be onto something.

People absolutely LOVE the fake ad.

Pitbull Updates said he had no idea the photoshopped picture would do so well, or that it would inspire real web traffic to Self Lender's website.

"I decided to photoshop it because the original ad was like 'eh,' and I was like, it'd be pretty funny if the ad looked like how people actually talk. I literally didn't know people would think it would be real. I thought it'd just get like a couple retweets."

Of course, that doesn't mean he's getting any payment for his role in Self Lender's newfound success.

"I'm not even getting compensated."

H/T - Buzzfeed, The Daily Dot

Manipulation is designed to be stealthy. We hardly recognize it when it's happening to us because our abuser has forced it to appear under wraps.

But when we recognize it for what it really is, we really feel like we've been smacked across the face. There is no other descriptor for it. Usually we've trusted and loved those that manipulated us.

Keep reading... Show less
Image by Anita S. from Pixabay

Just as new mothers encounter the sudden, influential developments of powerful hormone changes, protective instincts, and milk production, so new fathers undergo some key changes of their own.

Their socks become exclusively white, climbing higher up the calf than ever before. All their shorts sprout cargo pockets and clunky belt loop cell phone holders. They start to really lean in to their old records.

Keep reading... Show less
Image by Patricia Srigley from Pixabay

Cleaning up is hard enough when it's just clearing a month of dust bunnies. Can you imagine cleaning the debris left by murder, suicide and violence? I have a really great friend who used to do crime scene clean-up for a living. The pay is incredible; it starts at $55 an hour. But there is a much higher cost in mental well being. Death affects you in ways you don't always feel immediately. My friend has stories of nightmares, depression and pain after leaving scenes of horror. Why make all that money just to spend it on therapy? It takes a certain type of person.


Redditor u/MemegodDave wanted to hear from the people who have the stomach to come in after crime and tragedy

to try to bring back some form of normalcy to the location by asking... People who make their living out of cleaning murder scenes, accidents and the like, what is the worst thing you have experienced in your career?

Keep reading... Show less

We all know the telltale signs that something is making us uncomfortable. Suddenly, we begin shaking, either in our hands or knees or toes. Then, usually, sweat starts pouring out of every part of our body, making it look like we just ran through a rainstorm underneath a waterfall. Finally, we lose our regular speech functions. Everything goes out of sync and our words don't match up to what's in our minds.

What's interesting is that what usually brings about these fits of uncomfortableness differs from person to person, as evidenced by the stories below.

Keep reading... Show less