A kayaker got more than he bargained for when he went out on an excursion with colleagues in search of recording exciting footage to capture with their new GoPro HERO7.
Kyle Mulinder found himself in the middle of a marine battle between a seal and an octopus when he got slapped in the face by a flailing tentacle.
The expedition took place off the coast of Kaikoura on New Zealand's South Island.
Mulinder recounted the rude awakening with Yahoo 7 News.
"We were just sitting out in the middle of the ocean and then this huge male seal appeared with an octopus and he was thrashing him about for ages."
The two predators battling it out resurfaced moments later.
This time, the seal emerged with the octopus held in its mouth and flung it towards Mulinder.
"He thrashed it in mid fight and my face happened to be in the wrong place at the wrong time."
Mulinder was dumbfounded after the impact with the kraken.
"I was like 'mate, what just happened?' It was weird because it happened so fast but I could feel all the hard parts of the octopus on my face like 'dum dum dum'."
According to Yahoo 7, the octopus came out as the victor.
However, the Daily Mail believes it was the seal who dominated the smack down.
Regardless, it was fellow crew member Taiyo Masuda who scored big by capturing the money shot of Mulinder getting tentacle-slapped.
The footage was posted on Instagram.
"I've never had such an amazing kayak everrrrr!!," Masuda wrote.
He also gave high marks for the GoPro HERO 7.
"I am super stoked that the new @goproanz #Hero7Black captured without missing a thing although we shook so much, #hypersmooth the stabilisation managed it so well!!"
Twitter loved the fierce action.
This user related to both combatants and the victim.
It was a slap heard 'round the Internet.
This user created a scale for pain threshold.
So, what started the underwater skirmish? People had questions.
A keen observer clarified the identity of one of the species.
The octopus remained clutching onto Mulinder's kayak after the briny brawl, and it took the assistance from the crew's instructor to pry it free, according to Yahoo 7.