Do you guys remember "balloon boy?" He and his family are my most vivid memory of a PR stunt gone wrong - and WOW it went way wrong - but probably not in the way you think.
The story most of us know is that the family faked the boy accidentally taking off in a home-made balloon when he had been hiding in the attic the whole time. They were turned into memes, there was jail time involved, and tons of fines. That all sounds pretty bad, but it turns out that story may be a PR spin in and of itself.
There's evidence to suggest the whole thing was a legitimate accident and the family really didn't know the boy wasn't in the balloon, but the city needed to save face. That "saving face" involved threats of deportation (mom is Japanese), tormenting the family with endless interrogation, separating the children and questioning them illegally, and divulging false information to the media. For example, police officers told reporters that the family called the news stations for attention and then called the police. Records prove that the family first called military air service, then the police and called the media last - they were trying to secure a helicopter that could track the balloon. There's a lot more to the story, but we might never know the truth; only that it was a PR disaster the whole way around.
Reddit user u/Swordsy50 asked:
What's the best(worst) public relations stunt you've seen?
Kick back and enjoy some serious shenanigans, courtesy of Reddit and corporate fail whale fantasticness.
LifeLock
When LifeLock's CEO put his social security number on the side of a truck to show how secure their service was.
He ended up getting his identity stolen 13 times and the company got fined 12 million dollars for deceptive advertising.
- BoiNil
That Backfired Quickly
I'd have to go with the time Bill Cosby's twitter account tried to get people to turn his face into a meme. The linked a meme generator with a picture of Cosby's face. This resulted in #cosbymeme with lots of posts about his assault allegations, which were really coming to a head right around the same time.
- othybear
A Jet
Has to be the Pepsi Points / Harrier Jet situation.
Pepsi had one of those "points" promotions going in the 90s (collect points, redeem them for crap). Pepsi had an ad that said that for 7,000,000 Pepsi points, you could get a Harrier jet. The jet was worth ~$33m . The contest rules said you could buy points for 10 cents a piece. Sooo, for a cool $700k, you could potentially get the jet.
Someone tried to do just that, and sued when Pepsi wouldn't comply
- frnoss
Kendall Jenner's Shameful Secret
That new-ish Proactive campaign with Kendall Jenner. She pretended to have some dark, shameful secret and revealing it was going to be this big, empowering thing. Then the day came and it turned out she just had acne. That was easily the dumbest thing I've ever seen.
Taylor Swift
When Taylor Swift let the internet vote on what school she would perform at, and the top voted school was "Horace Mann School for the Deaf and Hard of Hearing."
Taylor Swift discussed doing a gig, but between her and the school decided to donate money instead, she also gave the students of the school tickets for her next local concert. So all in all a pretty good reaction to a bit of internet trolling and a win for all concerned :)
Balloons
Balloon Fest in Cleveland in 1986 put on by United Way. Who knew that launching 1.5 million balloons would cause havoc around the city and lead to two deaths? There was a boat accident and authorities couldn't find the survivors because the balloons covered the water.
- Ersh777
Dan v. Dave
Reebok launched the "Dan vs Dave" campaign in the 90's for the Olympics hyping up who is the greatest athlete in the world Dan O'Brien or Dave Johnson. The commercials were non stop. They were decathlon athletes and clear favorites. It was always a major risk to sink so much time and money into a sport barely anyone watched. It became a nightmare for Reebok when O'Brien failed to even qualify to make the Olympics. Johnson only won bronze.
Just Guess
That time Snapple tried to have a fucking world record sized popsicle in NYC in the beginning of summer?
Guess what happened. Just guess.
An article about it said:
"What was unsettling was that the fluid just kept coming," Stuart Claxton of the Guinness Book of World Records told the Daily News. "It was quite a lot of fluid. On a hot day like this, you have to move fast."
I'm f*cking crying, that sounds equal parts horrifying and incredibly funny.
- Ulti
Wrong Casey
Telstra (Australian phone company), promoting Australian Idol winner, Casey Donovan, by linking to her website caseydonovan.com.au except they left off the au suffix and it introduced thousands of teenage fans to the world of gay US porn star Casey Donovan.
Not For Women
Anyone else remember Dr. Pepper's bizarre "It's Not for Women." campaign? They were trying to corner the men's diet soft drink market, so for their new product Dr. Pepper Ten, their ad campaign literally just explicitly stated "It's Not for Women." Like dude, c'mon, I get you want to market toward men, by why blatantly alienate half of your potential customer base??
Reddit user benharper09 asked
"Americans of Reddit: What would it take for you to consider moving to Europe to live and work there?"
We don't know if this Reddit user is, like, gathering market data or just really wants to know why Americans don't leave - but here's what Reddit had to say.
Whole Squad Comes With
"My wife and I have discussed moving out of the States, but family keeps us rooted. Maybe when the parents have passed."
- JroyBbop
"I used to live in Louisiana and it’s a damn nightmare there but when me and my wife found out we were pregnant in 2020 I decided that by 2022 I wouldn’t be in Louisiana anymore raising my child and we let all our family know. There’s still FaceTime and social media and mailing gifts and all that."
"If they want to see him or us in person then they can travel here but I wasn’t staying in hell so he can be near his family. It’ll be better for him to be somewhere that’s not as damn horrible. I literally had fear for my life from about age 10-33 when I moved. Nothing was gonna make me stay and raise my kid with that same fear."
- PaulblankPF
"This is a big one. Our entire support system is either here in town or within 2 hours away."
- WizardofAud
A Job
homer simpson job GIFGiphy"Um, job opportunities? Europe doesn't let you just up and live there if you want to."
- zugabdu
"Here in Austria we are currently looking for a large number of people willing to work. Austria has around 150.000 job openings that cannot be filled because there aren't enough people."
- benharper09
"I doubt Americans will fill many, particularly with professional jobs requiring a college degree, as salaries tend to be far high over here."
"There are obviously a few exceptions, but as a general rule I don’t see it happening."
- monkey3man
"There are pretty significant differences in cost of living too though, as many European countries have healthcare, childcare, you can actually live in many European cities without owning a car which as I understand it is realistically impossible in the US. Looking at salary v. salary is too simplistic to really compare the buying power you're left with after taxes."
- Randyboob
Are We Even Wanted?
"Do they even want us?"
- Infinite-Hearing-738
"Not if you are old without money. Or young without skills."
- RedditRage
"Yeah. We do. I would welcome Americans with open arms. Though I understand it's hard for most Americans to move to Europe."
- Mrbananacompany
"I mean maybe you personally be okay with Americans moving to your country but your immigration laws are not so amenable."
"It's not that Americans don't consider or want to move to Europe as this question implies, we want to but it's not easy to do legally."
- Infinite-Hearing-738
"We are strongly considering making the move. My biggest concern is the language barrier. I know some people may speak English as a second language but I wouldn’t want to presume."
- GeoffAO2
Pros Over Cons
"Consider yes. Actually moving to one of the many countries with their pros, cons, and immigration policies is a whole other matter. This kind of thing works best for people who are very young, very rich, or have an employer involved."
"Not Europe, but I looked into Canada for a while and the pros and cons ended up convincing me it wasn't worth it for my family."
- Bobanderrs
"For the last few years this has been an annual discussion my wife and I have. The pros just don’t outweigh the cons yet. Burning a huge amount of money to move away from family and friends to be an outsider in a place where seasonal depression would crush me and cold weather issues would be detrimental to my wife’s health issue along with a lower paying job with fewer prospects for advancement in a place where the cost of living is so much more expensive…it always seems like a good idea until we list out all these things."
"That and Canada seems to be experiencing the same issues the US is - albeit on a much quieter level (which to some degree is often more concerning. Trucker convey tried to happen here and it got egged out of existence with them all fleeing. In Canada everyone stood around and just let it exist. For days. And days.) - which make me realize I might be better off staying put. It also seems wrong for me to be the one to up and move when I am white, straight, and in a decent financial position. My vote, my voice, my donations all make a difference for marginal groups that are fighting. We have a lot of friends in the LGBTQ community and being the ones that got to leave would just kind of haunt me."
- zerobeat
Language Barrier
season 10 friends GIFGiphy"Aside from everything everyone has said is language. I took Spanish for 6 years and maybe understand 10%. I took German for a year and can say hello. I did duelingo polish everyday for six months and got nowhere."
"I've accepted its damn near impossible for me to learn a language. I could sell my house to have the money. I could leave my family. But job stability and language...those are my 2 big problems."
- Scarlett-Amber9517
"This is the big one for me. You could go to Germany, Denmark, Norway as a tourist and just speak English. But working a day-to-day job, going to the supermarket and all that, you really need to speak the language to be productive, no matter how patient your co-workers are. (I’m a software engineer)"
- AaronDNewman
"I will say, being in the country helps immensely. I can't imagine trying to learn a language while sitting in the US."
- AKdriving
Once You Understand, It Makes It Hard
"My family are immigrants to the US so know how hard it is to start somewhere new. Also a lot of my family is in the US and I don’t want to miss my nieces and nephews growing up"
- Positpostit
"I am a UK person living in America (have been here ages) - I know my wife and children dont like the way america is shifting, and through citizenship of me and my children I could easily get everyone legally into the UK."
"But... would my (college age) kids want to go there? Would we be able to make friends as near-retirees? Would the (inferior) material standard of living be too much of an adjustment and we would be shivering through the winter wondering what we did?"
"The favorable exchange rate makes it tempting too... but the reality is I think there would be some big personal drawbacks for my family"
- GoodAndBluts
Guarantee Safety
"Being able to guarantee my safety as a practicing Jew."
"I love Europe, have loved my time in Europe, but the track record on that score .....is not great."
- firerosearien
"I feel the same way as a black woman. I'm used to and can often reconize/avoid most of the racism in the US. But it's an entirely different beast in other countries. At my age, I don't think I have it in me to navigate those complexities."
- OG_PunchyPunch
"I can understand this. The problem about saying “moving to Europe” is that Europe has so many different cultures and attitudes depending on where you go."
"Here in the UK, racism certainly still exists but as a mixed race person, I’ve only experienced racism towards myself a handful of times and I personally believe the UK has some really good attitudes to race, especially in London probably the most diverse place in the world"
- HoodedArcher64
Money
The Simpsons Money GIFGiphy"Uhh money."
- [Reddit]
"And help with the paperwork and whatnot. It’s not easy to immigrate to Europe, they’re not really interested in you just arriving."
- TheBimpo
"It can be expensive, long and frustrating but I just did this with a big family and pets about a year ago."
"Particularly thankful today to be "somewhere else" with my teens and twenties daughters."
"All the help you need is on Reddit. Lots of helpful people and resources."
- 50MillionChickens
"You start at the beginning, and learn learn learn. Just like any other thing you want to know. People figure it all out every day, and I am confident you could, too!"
- redditshy
Marketable Skill Or Marriage
"I have no marketable skills that eu countries want. And most don’t accept a lot of what I can do for a work visa. So my best bet to immigrate is marriage."
- Herodotus_9
"Same. No one in Europe wants me, so the answer to OP's question is, "it would take any counry in the EU wanting me."
- wakattawakaranai
"Came here to say this. From the research I've done, the desirable skills for most countries are stem/healthcare/etc. and while it makes sense why that is, not everyone can just up and make a career change to one of those fields."
"That can be expensive or daunting even if you're just doing it to change jobs and stay in the US."
- ingb96
"This. If it was easy/possible for most Americans to move to Europe a lot more of us would be leaving. Even if you ignore the legal hurdles, more than half of Americans can’t afford a $1000 emergency (the most relevant statistic I could find), and probably couldn’t afford to move states let alone continents."
- H_Mc
"I'm married to an eu citizen. My kids are eu citizens. But I still can't get residency until I'm at least conversationally fluent in the language."
-okayyeahsurewhy
AS Long As There Is No Dragons
stop motion horror GIFGiphy"The castles look nice, but the threat if dragons keep me away."
- NeverLickATazer
"That's not much of a problem in Europe, my hometown only got destroyed 5 times by a dragon in 30 years."
- ohara1250
"Did the smith and the cobbler survive the dragon strike? Or did the plague do them in?"
- jojowhitesox
"So you have 'dragon season' like we have Hurricane season and Tornado season. Got it."
- Gr8NonSequitur
"We have sorted that problem in Wales and advertise the fact on our flag."
- mileswilliams
"The dragons you see coming. It's the rats that get you"
- benharper09
You've seen what Reddit has to say, so now it's your turn at the mic.
Americans, what would it take for YOU to head across the pond to live in Europe?
Reddit user Theunknowndud asked:
"Women, what do you find the most confusing about men?"
These fine femmes saw an opportunity to vent and ask questions and they absolutely ran with it.
Here's what they most wanted to know about.
Not Going To The Doctor
perry cox whatever GIFGiphy"Why some men don’t go to the doctor or dentist, unless someone else makes the appointment for them."
- macaronsforeveryone
"Because if someone else makes appointment for me I feel obligated to go. But I don't care about myself enough to make the appointment myself and I just learn to live with whatever the problem is."
- cow042
"It's like reading my own mind."
- thehandinyourpants
"I go because I'm told it is medically necessary by my wife. Otherwise I've been conditioned to determine whether it is financially necessary. In other words, if I'm not missing work because of it, it isn't necessary."
"I can't speak for everyone, but that is what I grew up with and I can't just "break" it, so I really do rely on my wife to force the issue, otherwise the cost factor pretty much overrules everything."
- Hickersonia
"I hate making appointments unless absolutely necessary. I don’t feel like going to a doctor is a necessity unless I’m not feeling well (I know I’m an idiot). As far as the dentist goes my wife made the appointment once and ever since then the receptionist makes my next appointment."
- rickfrompg
Mess? Where?
"You can be completely oblivious to any mess in the house but can spot a wall has been brush painted in the wrong direction from 20ft away."
- babygem84
"Wall is permanent mess is temporary"
- stealth941
"I am a man. I don't know anything about painting so don't spot stuff like that but every time I visit someone I spot how they set up their router/WiFi and see why they might have problems with their WiFi connection as they just hide their stuff away instead of putting the box in a way the waves flow unobstructed. I work in IT."
"English is not my first language and I'm kinda tired but hope what I wrote makes sense."
- TheGreatPinkUnicorn
"I learned some guys are like this because they were never raised to clean up after themselves. Their moms or caretakers always did the tidying for them, so they never learned to “see” mess and do anything about it."
"Compare this to something like wall painting which can be something that they spend a lot of time perfecting."
- estate_agent
Breath, I Forgot To Breathe
Breathe Schitts Creek GIF by CBCGiphy"I'm a man. But something that confused my wife is when I suddenly take a deep breath for no reason. She's like 'are you ok? You sure? Anything you need to talk about? What's going on?' And I just say 'nah I'm fine, think I just forgot to breathe and catching up'."
"To be honest, I feel really blessed that I have someone who cares enough to ask if I'm OK. But yeh, seriously just forgot to breathe 😀"
- Zenith2012
"Dude it's so fukin true that i was taking a deep breath as i was reading ur comment."
- mohaamedwaleedd
"Are you ok? Anything you need to talk about?"
- 1j2o3r4g5e
Can't Remember.
"My wife's biggest gripe is that I will spend time hiking / drinking / driving / whatever with friends I haven't seen in months, and when I get home I will have absolutely nothing to report back despite having talked solidly with them for six hours."
"My wife on the other hand will casually pass a friend in the street and within ten minutes knows what theyve done every day since they last spoke, the health and financial status of them and all other friends and relatives, and a forward facing calendar for the next three months."
- gazhole
"It’s funny though. All the bullsh*t we talk about as guys slowly leaks a bunch of personal information over time. You can tell that one guy isn’t happy with his relationship, one guy is broke, one guy hates his job, one guy has a medical issue. You know all of this without really talking about it just because you spend quality time with them. Yet even we can’t recount it directly, we just know it in the moment when we are with the boys."
- Old-Figure922
"Damn you really hit the nail on the head there."
- User Deleted
Going Into Screensaver Mode
looking homer simpson GIFGiphy"I’ve learned a lot being married to my husband, but there’s one thing I fail to understand in general. Why do you guys like to stare out the window so often? It’s usually just going up to a window or looking out the front door, and you fall into a trance. What’s up with that?"
- Foops69
"I actually do this a lot."
"Also when I’m in the shower I will just stand and think."
"I’m usually thinking how to solve a problem that will probably never occur."
- [Reddit]
"Lol. I love it. It’s particularly amusing to me when I’ll realize the room has fallen silent and I look up and he’s just there. Staring. My dad did it too."
- Foops69
"It's a way to trick your brain to go idle long enough to enter screensaver."
- anaximander19
"Brain defragmentation"
- undefinite_resonance
Power Saving mode
"My gf is still baffled at the fact that I can just turn off my brain and not think of anything"
- ButtDealer
"There's a science museum where I live and there's a game you can play that uses brain waves. Basically it has a ball in the middle of the table that moves based on who has the least amount of brain activity at the time. And you want the ball to move away from you."
"You put on a head piece and when both players are ready, they touch the two pads on the table with you hands. I'm currently undefeated at a record of 14-0. Idk if I'm dumb or if I just shut everything off but life support lol"
- Vaporwing
"I found my husband on the couch in a dead silent house whistling tunelessly and playing bongos on his own tummy. When I asked what he's thinking about as he's doing that he says 'You know...nothin'. Like listening to the wind in your mind and sh*t. Everyone does it'."
"No Cowboy, we don't all do that. Y'all have some magic happening. Sounds nice."
- CinnamonBurp
One Of The Worlds Mysteries
"D*cks, the way they work is confusing. Like I’ve been told they only react when seeing or feeling something they like but I’ve also been told it will just decide to pop up randomly though the day with nothing."
- Annaclaire_x
"True, d*cks are doing what they want. Sometimes out of nowhere it just decides to stands up. Also, it can stand up when you're aroused (obviously) or when you're excited to see someone you haven't seen in a long time."
- Artass937
"Can confirm, i got a got a penis and im still confused how it works at times."
- Clayman8
"Fun fact: The penis has pressure sensors, just touching it a bit or squeezing a bit can be enough to trigger an erection."
- MigasEnsopado
"Boners are strange. Morning wood is the result of overstimulation from a dream. We get nervous boners. We get sad boners. We get angry boners."
- Burrito_Loyalist
Forgive And Forget
i forgive you hug GIF by Kim's ConvenienceGiphy"I find it confusing how men are so forgiving. It’s one of the things I adore the most about men and find the most baffling. I’m learning now that men will get over things like 40 minutes after they happen and genuinely get frustrated and sad when their girls hold grudges. I’ve found that the people I’ve had falling outs with and was able to rekindle my friendships with were mostly all men."
"I also find it weird how men will fight each other and then be best friends the next day."
- Full_Nebula_4443
"You get angry in the moment but then after you're removed from the situation you gotta let yourself cool off. Once you're thinking clearly you'll realize it wasn't that big a deal and get over it. Usually the start of a fight isn't that big it's the stuff that comes after that escalates it so you just recognize that both of you just human and do and say dumb things when your blood is up. Also I think women tend to plan more and then act and men will just act and plan on the fly so that leads to women believing slights or f**k ups are more intentional whereas men will just think of them as mistakes and forgive them."
- MadForge52
"Coincidentally, just yesterday I was reminiscing on a friend and me getting into a fight. I hit him over the head with a glass bottle and he gave me a really clean two-piece in response."
"I laughed for a few minutes at how inconsequential that fight was after the fact, but how extreme it was looking back on it. We’re still thick as thieves to this day, lol"
- solitarium
"As a guy I feel we are a bit more black and white about forgiveness. I can easily forgive and forget most low-level things given time but I still have some grudges from over 10 years ago. I will likely never forgive them."
"Basically men work like traffic tickets. Small things are forgiven quickly. Bigger things take time. Some things are permanent."
"Some women feel more like an actual criminal record that never gets expunged."
- narderp
"If someone is kind/self-aware/brave enough to apologize after they screw up, then it becomes easy to accept an apology from someone who understands they did something wrong and wishes that they hadn’t. Everyone makes mistakes, especially men, so forgiving and moving on is much more sensible than holding a grudge"
- uriah12g
I Am Okay
Animated GIFGiphy"When guys are seriously injured but act like its just a scratch… that they can somehow walk it off. All the guys I know are like this."
- CherryBlossomSunset
"A serious answer is because we don't want to panic and cause an issue"
- Traditional_Bat5572
"This is it right here. As soon as a calm guy starts panicking, everyone is panicking."
- spectra__
"Reminds me of when I accidentally cut a chunk of my finger so deeply that it hung off and you could see white underneath. I was internally freaking out and didn't even want to look at it, but did so I could assess the damage. I calmly asked my partner to bring me some bandages and alcohol and when I turned to look at her, she was pale and her lips were turning blue. She said 'Okay, but I need to sit down for a sec...'."
"I ended up walking all the way to the first aid box on the bottom floor of our apartment building while holding a cup under my finger to catch all the blood. I wasn't gonna try and walk it off, but I absolutely knew I couldn't panic for her and my sake!"
"TLDR: Someone will have to fix it, and panicking makes problems harder to fix."
- Saymynaian
"Exactly. Panicking doesn't help the situation. A clear head and talking to people on how to help solves way more."
- Traditional_Bat5572
They Jiggle Jiggle...
"How their crotch doesn't hurt when they run or go up the stairs. Like, even with underwear, you just have stuff hanging down there. I don't even have a large chest and it hurts to run regardless if I'm wearing a bra or not"
- YourLocalCat-Girl
"I gotta tell you, the penis doesn't weigh much."
"A boob weighs more, and you ladies have two of them."
- ZenEvadoni
"One testicle also hangs lower than the other for the specific purpose of not getting crushed when walking."
- Swreefer1987
"I'm a guy and I didn't know this, lol. Neat."
- NewPokemonFound
"Our stuff is not as heavy as yours, so we don't feel the dangling effect much. Also, sometimes it hurts when we wear very tight/ short undies"
- SKORPIO07
"A couple things: Breasts are considerably larger and heavier than testicles, so they bounce a lot more. I jump up and down a few times when I get out of the shower, so my towel doesn’t have to soak up quite so much water, and I do support my balls while I’m jumping. That was a mistake I made exactly once. But if you’re wearing briefs, and the bouncing isn’t as much, it’s not really an issue."
"You’ve had your breasts since puberty. We’ve had our penis since birth. We had to learn to walk with it. You had a decade to get used to walking a certain way before your build changed dramatically. We’ve had essentially the same hardware our entire lives."
- JesusIsMyZoloft
... at this point I might be more confused than I was going into this article.
We've got mess-blind people, refusal to acknowledge injury as if denial is somehow a healing agent ... and a dude who forgets to breathe.
Help.
