Over the years PETA has produced some pretty offensive ad campaigns, their latest PSA though just has people laughing at them.
PETA has tried almost everything to get their message out there -- naked celebrities, insulting the disabled, and let's not forget, comparing everyone who eats meat to Nazis.
In their crusade for the ethical treatment of animals though their latest attempt at converting meat eaters might be the most ridiculous yet.
Earlier this month the animal rights group tweeted out its bizarre new initiative attempting to change what it called "anti-animal language."
Words matter, and as our understanding of social justice evolves, our language evolves along with it. Here’s how to… https://t.co/X893u2zPhH— PETA (@PETA)1543958601.0
In hopes of changing how we think about about animals PETA suggested some new alternatives to common English phrases that were a little more "animal friendly."
The reaction was completely predictable. Twitter immediately began mocking the ridiculous suggestion.
@peta So you’re advocating violence against flowers now https://t.co/Sz3Yjlm7Ga— Dhabia 🌿 (@Dhabia 🌿)1544192960.0
@peta Feeding an already fed horse would lead to equine obesity, this seems cruel— The Scott Hussey (@The Scott Hussey)1544204859.0
@peta @peta https://t.co/GR19Ab90PJ— Marcus Lee (@Marcus Lee)1544196716.0
@peta https://t.co/HbMfOIIiuS— Trigger (@Trigger)1544564729.0
@peta https://t.co/zOWbmimrkN— Soumith Basina (@Soumith Basina)1544275680.0
Eventually people realized the format was a comedy gold just waiting to be mined and they started creating their own versions.
https://t.co/RYGGivXoQg— birdsrightsactivist (@birdsrightsactivist)1544043481.0
This was something Twitter could get behind.
@ProBirdRights As a fellow bird, I approve this message! https://t.co/qtJ02qadBA— Attackfinch (@Attackfinch)1544060532.0
@ProBirdRights @lilyoddy One bird to rule them all https://t.co/dOXOHEmyG5— 𝔇𝔯𝔢𝔞𝔡𝔣𝔲𝔩... ☁️♡🏹 (@𝔇𝔯𝔢𝔞𝔡𝔣𝔲𝔩... ☁️♡🏹)1544121611.0
@ProBirdRights @TheSaltyCoffin I feel strongly about this.— Songbird (@Songbird)1544047032.0
@ProBirdRights Accurate https://t.co/zZ4UNnAZSv— Miss M. Fox (@Miss M. Fox)1544119244.0
And pretty soon there were new versions everywhere.
stop using anti-Scranton Ianguage ASAP as possibIe https://t.co/XJoBjsHLNU— The Office (@The Office)1544679850.0
New PSA from the People for the Ethical Treatment of Philosophers... https://t.co/LnCd9WqwzM— Nolen Gertz (@Nolen Gertz)1544098041.0
Am I doing this right? Stop using anti-Food language. 😅#DadJokes https://t.co/hlRi7I4I6D— Qasim Rashid, Esq. (@Qasim Rashid, Esq.)1544129094.0
everyone really needs to stop using anti-Australia language https://t.co/dVQ0UbJkhj— Nate Hoffelder (@Nate Hoffelder)1545438304.0
Stop using anti-Christmas language https://t.co/Yn8ulPcy4q— jacksfilms (@jacksfilms)1544037380.0
It turns out the format could be adapted to just about anything.
Just as it became unacceptable to use racist, homophobic, or ableist language, phrases that trivialise cruelty to b… https://t.co/lRyzjkk5FL— WaterstonesTCR (@WaterstonesTCR)1544028403.0
@WaterstonesTCR @nrkhamilton Your social media team need a raise.— Gem 🌱 (@Gem 🌱)1544031548.0
@WaterstonesTCR @RebekahMacd https://t.co/SOjmBeC3xp— Jessie, Chiefest and Greatest of Calamities (@Jessie, Chiefest and Greatest of Calamities)1544045582.0
@WaterstonesTCR ^^@20committee https://t.co/pEjallPaBz— Emotional Support Tuber (@Emotional Support Tuber)1544035193.0
@WaterstonesTCR @lsherrington1 This is funny. I hope these sort of memes don't peta out— phil 12/50 🐼♥️🎵 (@phil 12/50 🐼♥️🎵)1544028502.0
PETA may not have gotten people to change their language, but they did get them talking about PETA again. Guess there's more than one way to skin a cat.