Ben Gabbe/Getty Images for NYCWFF, @harrislarryd/Twitter

How much in love with Toblerone chocolates are you?

Probably enough to tear right into the packaging to get at the Swiss milk chocolaty goodness without inspecting the triangular box, right?


Consumers who are all too familiar with indulging in the imported candy are maybe a little too occupied with gorging over the contents to notice much about the packaging. And who could blame them?

The honey and almond nougat nestled inside the delicious chocolate covering is too scrumptious to delay devouring.

But they are also missing a surprise in the Matterhorn logo. If you have not noticed already, there is more to the Swiss mountain graphic than you realize.

According to Indy100, one kid made a discovery that is blowing Toblerone lovers' minds.


Do you see it?

Once you spot it, you can't really unsee it. There, on the face of the mountain, is a profile of a bear's body.

Here is a better look.


Those oblivious to the covert bear expressed their disbelief.

And they noted the keen observation powers of a younger generation.


People also recognized the child's artistic potential.


Those with a sweet tooth were less concerned about what is on the outside though.

And can you blame them?

Perhaps the most important question is did you know you can get Toblerone in four varieties: milk chocolate, white chocolate, dark chocolate and salted almond?

Here... take our money!

So what is the significance of featuring a bear on the logo of Switzerland's famous chocolate bar?

Turns out that the capital city of Bern—where Toblerone is produced—is synonymous with the Black Bear.


One legend as to how the city became associated with the bear dates back to the 12th century when the city's founder—Berchtold V, the Duke of Zähringen—captured his first bear during an aristocratic hunting expedition. Legend states the Duke vowed to name the city for the first animal he captured, thus Bern got its name and heraldic symbol.

But the story is merely legend and many other versions of how Bern came to be named exist.

Regardless, the Bern flag and coat of arms sport a bear to this day.


Modern Bern Coat of ArmsWikiwand


Bern Coat of Arms from 1620Wikiwand

Although bears are not as abundant in the Swiss wild nowadays, visitors to Bern will see flags prominently displaying the animal on the buildings of local businesses.

Did you notice the hidden logo right away?

We bearly did.

But we had no problem finding where we could buy a variety box full of full size Toblerone in those four flavors.

Because... priorities.

Photo by Louis Hansel on Unsplash

Some years ago, I had to advise a college friend to stop chasing the girl he was interested in at the time. She'd already turned him down. Explicitly. At least two or three times.

He wouldn't take no for an answer and didn't see anything wrong with his behavior.

Perhaps he'd seen too many movies where the guy eventually breaks through the girl's defenses and essentially coerces her into going out with him?

Keep reading... Show less
Caleb Woods/Unsplash

Parents make mistakes. We want to believe that parents are doing there very best to raise their kids, but sometimes they do more harm than good.

Research into childhood trauma didn't actually begin until the 1970s, so we don't have as much knowledge about our mental health as adults as we might like.

However, a study that followed 1,420 from 1992 to 2015 found conclusive results about childhood trauma:

"'It is a myth to believe that childhood trauma is a rare experience that only affects few,' the researchers say."
"Rather, their population sample suggests, 'it is a normative experience—it affects the majority of children at some point.'"
"A surprising 60 percent of those in the study were exposed to at least one trauma by age 16. Over 30 percent were exposed to multiple traumatic events."

Not all of the things our parents do that were not so helpful technically classify as trauma, but it definitely has an effect on us as we get older.

Keep reading... Show less
Ann on Unsplash

Breaking up is something that never gets easier.

Keep reading... Show less

On the outside, so many professions and careers look glamorous, financially enticing, and fun.

Often we sit back in our own lives and wallow in our dead-end jobs with that "wish I could do that for a living mentality!"

But if you look a little closer or, much like Dorothy Gale in OZ, just wait for a Toto to push the curtain back, you'll see that a lot more is going on behind the scenes.

And the shenanigans we don't see, make all that fun... evaporate.

So many careers and high power industries are built on a foundation of lies, backstabbing, and stress. And not in that fun "Dynasty" way.

That quiet, dead-end gig may not be so bad after all.

Redditor MethodicallyDeep wanted hear all the tea about certain careers, by asking:

What is a secret in your industry that should be talked about?
Keep reading... Show less