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People Break Down The Most Successful Propaganda Efforts Of All Time

Thanks to the deterioration of our democracy and political landscape the line between fact and fiction has officially evaporated. It's all a blur and anything goes.

We've all been taken in and mislead by major campaigns of marketing and propaganda.

But any historian will tell you that the feeling seems new, but it has long been a successful practice since the dawn of time.

We live in a world of lies. Politics, entertainment, food, fitness, education... there is no end to the amount purposefully mishandled or manipulated information.

Redditoru/AdEducational7137wanted to hear about the marketing efforts that surprisingly, got us, by asking:

What is the most successful propaganda effort in history?

I for one am tired of heading about how fitness releases endorphins, therefore I'll super happy and thrilled once I'm on a treadmill. I have never enjoyed one second on a treadmill. So Beach Body... you can shove it!

Avoidance

Friends Moving GIFGiphy

"That fat is the thing to avoid in foods taking away the spotlight from sugar."

- Fit-Scallion-6526

Not so rare...

"De Beers diamond campaign. Idk if propaganda, but was the best advertising campaign of all time."

- HuntStag

"Diamonds can actually burn with enough oxygen and heat. They also degrade back to graphite on their own (over a billion years, but still) or much more rapidly if the proper energy source is used (say a high energy laser). The real propaganda is that diamonds are very rare. They are not, just highly controlled by De Beers, who are known to buy any competing mines. Of all the precious stones, diamonds are the most common."

- dataninja_of_alchemy

Fused...

"The McDonald's coffee lawsuit. The lawyers made it out to be frivolous but the lady just wanted her medical bills payed after the coffee was so hot (they overheated it so people would go for less free refills) that she burned her lap and had her labia fused to her thighs."

- calvanus

An Error

"Not wartime propaganda. A notational error. "As the story goes, in 1870, a German chemist named Erich von Wolf was researching the nutritional benefits of spinach. In his notes, he accidentally printed the decimal point in the vegetable's iron content in the wrong spot. Wolf accidentally increased the vegetable's iron level to 10 times the actual amount — 3.5 grams of iron suddenly became 35 grams, an extremely high amount of iron."

- skiddelybop

Just for Bugs...

bugs bunny wtf GIF by Looney TunesGiphy

"Myth of carrots being good for eyesight coming from WW2 to hide RAF victories against the german flyers coming from the use of radar."

- aging_geek

"It's a myth but it's still true. Carrots are high in lutein and beta carotene which are both good for eye health…"

- Fit-ish_Mom

I've always loved carrots just because I love them. My eyesight is good but I think that's thanks to God. And I have always found McDonald's coffee to be lukewarm at best. So no lawsuit for me.

Worry Now!

Climate Change Earth GIF by GIPHY Studios OriginalsGiphy

"Small personal changes will prevent climate change. Until things change at the industrial and corporate level the planet is screwed."

- Liberal_irony

The War

"Vietnam was probably one of the most successful ones."

- Melodic_Ad_3959

"I remember reading this comment once, that really pointed out how weird the Vietnam War was handled post-war by the U.S. I don't remember it exactly, but it went something along the lines of:"

"It's strange that we invaded Vietnam and decades later we now make movies about how sad soldiers were while invading and killing the Vietnamese. It's the equivalent of a burglar making a film about how sad they are breaking into someone's home and beating them up."

- RiceAlicorn

Reuse...

"Recycling plastics. Something like only 9-10% of recycled plastic is actually… recycled. Plastics that we all recycle are sent to a recycling center where they are melded/smashed into big cubes. Plastic using companies, say Coca Cola, have to then buy these cubes to use for their bottling."

"It typically is more labor intensive and expensive to use these recycled cubes than to just use new plastic. Therefore, after some time, these cubes are discarded by recycling companies just like normal trash is. Big oil pushed recycling propaganda HARD to make people feel better about using plastics when they switched over from glass."

- purpelpeepleeater

Anne & Jane

"Pretty much anything about Anne Boleyn and Jane Seymour. All historical evidence shows Anne as a sweet, kind, generous woman who genuinely loved Henry (they were together for around a decade), whilst all contemporary accounts show Jane to be nasty, conniving and abusive to her maids."

"Anne's reputation was initially smeared because Henry's advisors disliked how much money (that they wanted spent on them/their projects) she gave to charity. They started a mass smear campaign, and executed her based on trumped up charges that most historians agree were utterly false. The propaganda continued after her execution to ensure that Henry didn't look bad."

"Jane Seymour only has a positive reputation because she was paraded around as a sort of angelic type, in large part to justify Henry's relationship with her to the public (who contrary to popular fiction, were fond of Anne due to her charity and advocacy work) so as to prevent unrest. This reputation continued after her death and was intentionally emphasised to further enhance/legitimise Edward's claim over Mary and Elizabeth's."

- BandNervous

The Best 'Actually, You're Speaking To The Boss' Experience | George Takei’s Oh Myyy

Being a Bruncher

Gay Want GIFGiphy

"Breakfast is the most important meal of the day. Nice little marketing campaign by major breakfast food manufacturers to increase sales."

- llcucf80

The Real Succubus...

"I'm gonna pick out a much less recent one than a lot of people... hey, turns out Cleopatra was actually pretty average-looking! What she WAS was a really intelligent and sharp political operator who terrified the Romans. They ran a very good smear campaign, painting her as a succubus to disguise that."

- NotAnotherBookworm

Not so Rare

"Diamonds are forever. super successful commercial, made it the go-to engagement stone. Die ewige Juden - spreading anti jewish propaganda for maybe a decade has inflamed hatred/violence in he mid east to this day. It wasn't a picnic before, but it's gotten a lot worse."

- StabbyPants

"Diamonds also are not even rare, the whole industry is just manufactured scarcity."

- EquinoxOV

Sunny No!

Saturday Night Live Nbc GIF by HULUGiphy

"Sunny delight was healthy."

- mada54321

"Healthy for the soul."

- _Mymyamo_

Beautiful...

"Keep America beautiful" still has people believing that it's the job of the end consumer to clean up "littered waste" instead of forcing companies to stop high waste practices for higher profits."

- tamtamdanseren

"Recycling of plastic was devised as a way to take the burden of the environment impact of the plastic industry and put in on the consumer. When in reality, we should just not be using single-use plastic for most things."

- TrevorPace

"bankrupt"

"Installing universal healthcare in America will "bankrupt" the country. Several countries have, successfully, had some form of a universal healthcare system for over a century and their economies aren't hurting b/c of it."

- TokenBlackman7

Lost Cause...

"Lost Cause mythology convinced 5 generations that the dirty traitors fighting to enslave children were the GOOD GUYS."

- Sphinxofblackkwarts

"The worst part of Lost Cause revisionism is that the Confederate leaders thoroughly documented why they seceded. It was so overwhelmingly about slavery that they couldn't shut up about how much it was about slavery."

- CHIM_Jim

Shot Up

President Biden Politics GIF by NowThisGiphy

"That vaccines cause autism and other harm. Not everyone believes, but those that do will die (literally) on that hill."

- scooterpdx42

We really will believe anything. Won't we? Or maybe that's what we're manipulated to believe? Who knows.

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The All-Time Biggest First Date Red Flags

Reddit user APT3993 asked: 'What’s the biggest red flag you have seen on a first date?'

When you're on a first date, one of three things will happen. Either you'll like the person and want to go out again, you like the person fine, but not romantically, and won't want to go out again, or the person will display a behavior that is so off-putting (or make you genuinely fearful), that you won't even want to see the person ever again.

My best friend and I are basically the same person, so when she met a guy who he had a lot in common with, she figured I'd like him too and set us up (I had previously told her I was okay with being set up).

Well, it turns out the guy actually hadn't read any of the books, watched any of the shows, or heard of any of the bands he talked about with my friend. I didn't understand why he would lie about all these things until I left the table.

When I came back, he was on the phone with someone and he was telling them he only told her he liked all those things because he liked my friend. When he found out she was in a relationship, he decided he'd let her set us up in the hopes that he could date me until my friend and her boyfriend broke up, and then he could swoop in.

I just walked out and when he finally texted me asking what was up, I told him I overheard him, then proceeded to block him. My friend was mortified to hear about the date, and I decided never to be set up again.

I'm not the only one who has gone on a date and discovered a huge red flag. Redditors have experienced this too, and are eager to share their stories.

It all started when Redditor APT3993 asked:

"What’s the biggest red flag you have seen on a first date?"

Dates Of Relationships Past

"They won't shut up about their ex."

– SiriusGD

"Had this happen to me on a 2nd date."

"Asked if she could use my computer, I said OK. Then she pulls up her ex's FB profile to browse through it, and she spent the next 10 minutes comparing me to him, saying he she thinks that I will turn out to be controlling and manipulative like him because we both grew up on a farm and we both like cars."

"Ummm, wut?"

– alwaysmyfault

"He angrily told me I would “love” his ex wife. Proceeded to cry while talking about her. They’d been divorced for 5 years. I genuinely hope he is doing better."

– TX_Mothman

"She constantly compared me to her ex, and sat on her phone for most of the night, then expected me to pay for her two bottles of wine, plus really expensive meal and desert."

"She asked me out btw, not the other way around."

– Stuspawton

I Know What I Want

"The guy who tried to change my order with the waitress because he didn’t think the drink I’d asked for was sufficiently feminine."

"I ordered beer. I don’t remember exactly what he thought I should have, maybe white wine? It was a long time ago."

"The waitress was looking at me like ‘You heard that sh*t too right?’ and I told her actually I wouldn’t have anything, thanks, and I left."

– MaggieLuisa

"He changed it FROM A BEER TO SOMETHING ELSE!!?! That’s amazing to me. Like it’s bad enough if you ordered an IPA and he said, “I dunno, sweetie, your delicate female taste buds probably can’t handle the hoppiness. Hey, honey, why don’t we get the lady a Coors.”"

– AdaptiveVariance

The Position Of Boyfriend

"We met for drinks after work (since we both work in the same industry) and she showed up with a list of interview questions. She literally had a checklist on her phone for me to fill out. I thought she was joking at first, but the questions were extremely personal, like how many sexual partners you've had, the oldest, the youngest; How much money you made the previous year; If you owned a house, a car, a boat, a plane; Did you have a criminal history; Where do you parents live; Are they alive; Who did you vote for in the last election; All kinds of stuff like that."

"I even proposed that we could just use that as a conversation starter and we could work through them like that as a fun way to get to know each other. I was really trying. She tells me that she's not answering any of them because I'm trying to date her, not the other way around!"

"I laughed out loud thinking she was kidding, then realized she was absolutely serious. I wished her all the best in the dating world, chugged my beer, overtipped the waitress, and left."

– OkFrostina

"Yeah, I would really push that to the limit without getting law enforcement involved. Start with all the times I have ended up in rehabilitation, my abductions by UFO, the wild, kinky sex partners I have had, the millions I have lost before living under a bridge, etc."

– passporttohell

Scary As Hell

"Had a guy who insisted on buying the most expensive pizza at the restaurant despite my protests then kissed my head when he walked past me to use the restroom. After dinner we walked along the waterfront, he kissed me and then immediately tried to choke me "to be sexy". First date, last date."

– Twours1944

"What the sh*t?? Who taught this idiot that choking in public on the first date all without consent is a great get-to-know-you move??"

– villainsimper

Stranger Danger

"This was literally the day of a first date. But I had matched with an older man when I was still on dating apps. We planned to go on a hike on a very beautiful day by the water. On the day of the date, he wanted me to leave my car at his place, while he drove us through the backwoods so we can beat traffic. I said I’ll be happy to drive myself, and he laughed and canceled. His reasoning was he’s been stood up so many times and he didn’t want to waste his time and me not show up. I said “okay!I apologize for the inconvenience. I hope you find what you are looking for. “and blocked him."

"The red flag was when he genuinely got upset that I didn’t want to ride in a car with a stranger through the backwoods for our first date."

– Jesusdoescrack

"You should have said “you fear being stood up, I fear being murdered.”"

– The_She_Ghost

Truly Gross

"He pointed to another woman at the bar and said she was his ex. But she happened to be my lesbian roommate."

"Yes, I told him I knew he was full of it cuz she was my roommate, and I pointed out her girlfriend who was there with her. I don’t remember what he said exactly but he had no choice but to admit he was lying. I wish I had asked why he said it. I assume to make me jealous? Like that’s a good way to start a relationship? Obviously, that was the only date."

– Grapegoop

​Those Who Came Before

"He told me he had been divorced 5 times. I'm taking the advice of 5 women I don't know."

– 13liz

"The way you phrased this killed me 😂"

– CumulativeHazard

Got Her Feeling Emotions

"Does bursting into tears after I told them I didn't like a TV show count?"

– JumboDakotaSmoke

"I'm curious as to what TV show it was?"

– ladydamnation

"Grey's Anatomy."

– JumboDakotaSmoke

"bursts into tears"

– akennelley

Um...What?!

"He took me to his house (he lived with his mom) just so HE could eat dinner with his mom while I sat in the living room. I listened to them eat and talk about my looks like I couldn't hear them. Apparently, I was pretty but "needed to be taken down a peg or two." I said my period had started so I had to go home. A future abuser and his enabler mommy."

– BigMcLargeHuge77

Ew...Just Ew

"We went to a movie. He spent the first half with his hand inside one of his socks, then pulling it out and smelling it, putting it back in, repeat, repeat."

"Then he spent the second half trying to hold my hand. With his sock hand."

– Deleted User

Bad From The Start

"She asked if I could order for her because she was uncomfortable talking to the brown waitress.

"Added: Same girl would not stop talking about Kardashian gossip even though I told her I know nothing about them and didn’t care to know."

– CanaDoug420

Stop, Theif!

"He showed up drunk with a bouquet of flowers he admitted he stole from his mother's flower shop."

– LookAcrossTheWater

​Cringe-Worthy

"Went to a charity coffee shop for a date. It was “free” coffee where they just ask for donations which went toward their org’s efforts to feed and house people. They explained this to him and asked if he wanted to make a donation for our drinks."

"He said no."

– Shredded_Wheaties

Oh, yikes! I would be so embarrassed!

In fact, I'm kind of losing faith in dating as a concept.

people sitting inside plane
Hanson Lu on Unsplash

Commercial aviation began in the late 1920s, spurred on by early aeronautical companies and several record breaking solo flights.

Since then, there are few places on Earth that can't be seen or accessed by plane. Only icing limits humans from low altitude flights over certain areas like the polar regions, while a lack of landing locations keeps some areas accessible to only the smallest pontoon planes.

From January through December 2022, United States airlines carried 853 million passengers. Globally, air travel reached a high of over 4.7 billion passengers before the pandemic limited flights.

Since then, global air travel has rebounded to over 3.7 billion passengers.

With almost 100 years and over a trillion passengers, the people who crew these flights are bound to have seen everything happen that possibly could at airports and on a flight.

Keep reading...Show less
Two guys hi-fiving each other
Tyler Nix/Unsplash

A good friend is not always the one with whom you share laughs and fun experiences.

The friendships you want to keep include those who won't abandon you in a time of need or someone who supports you in a variety of complicated situations where not even a family member can be relied upon.

Unfortunately, many of us have experienced a time when a person's true colors revealed to us that the so-called "friend" we've always trusted wasn't one at all.

Curious to hear examples of this, Redditor Aesthetik_1 asked:

"What made you instantly realize This 'friend' is not a real friend?"

These Redditors didn't realized at the time that they were being used.

Recurring Favor

"When he only called me when he needed something. It didn't hit me until much later."

– Queasy-Location-9303

"I have one of those 'friends'. She always gushes about how we're friends but she never initiates contact unless she wants me to do something for her."

– StiffAssedBrit

The Errand Girl

"Several years back, I had a friend who introduced me to this new boy she was seeing. Maybe a year later, their relationship blew up in a fury of bs (whole other story), but by the time they split, I was equally friends with both of them. He and I were both photographers at the time, so the friendship was instantaneous."

"One day we started talking about her, neither positively nor in poor taste, just kind of in general."

"He then asked me 'when she texts to hang out, what does she usually want to do?'"

"I paused. I thought. Holy sh*t, she'd either be asking for a favour or for help with some kind of errand. I was her f'king errand girl."

"She texted me a month or two later, just a 'hey'. I never responded. She never texted again."

"I'm still friends with her ex, though. That dude is genuine as heck."

– ChamomileBrownies

Testing The Friendship

"When you decide to let them be the one to reach out. And you never hear from them again."

– plzdontgetmad

"Yup. Made plans with a friend three times, she cancelled each time. I finally told her to let me know when she was free, we haven’t hung out since."

"She was a good friend for the season, but not a lifetime."

– NoMrBond3

People were shocked to discover the moment they realized they didn't really know who their "friend" was anymore.

The Chaperon

"I had been giving rides to a girl I thought was my friend. To and from school in high school. She wasn’t really suppose to ride with other teens but due to her mothers work hours we could easily pull this off. I thought we were close."

"One day while on the way home my brakes went out. We were about 2 blocks from her gated neighborhood. I managed to roll in safely and parked at her house to call a tow truck."

"She flipped. Told me I couldn’t stay. She knew my brakes were not working as she had also been terrified when we couldn’t stop. She said she wanted to go to a movie that weekend with other friends and her mom would ground her if she saw me at the house. I offered to lie and say I only stopped there as my car malfunctioned on my way home. I had to pass her neighborhood on my way home anyways."

"She refused. Started to scream at me. She didn’t care what happened I had to go. Started to call the guard at the front gate to tell them I had broken in and was threatening her."

"I left her and that friendship that moment. I managed to roll my car slowly to a mechanic not too far away but never forgot the shi* feeling of knowing I could have been seriously hurt and she wouldn’t have cared. She wanted to see a movie. She had the nerve to sheepishly call and ask me a couple days later if I could give her a ride to school. Told her I was too busy and no longer had time… after all I wanted to help her obey her mom's rules. She rode the bus til she graduated."

– Duffarum

Unwilling Companion

"I had this friend in school. Each year there was a funfair in our city, all students received vouchers for a drink and something to eat. This friend complained the whole day that she had no one to accompany her to the funfair. So, stupid me offered to go with her."

"Once we arrived we met another friend of hers. And another, and another... until we were a group of 5 or 6 people. I didn't know anyone and was basically just walking behind them. This friend took me aside and said, 'My friends think you are annoying, and we would like you to leave.'"

"It was a pleasure to see that she failed her exams a year later."

– Auldale

There's the spirit of competition, but when it's taken seriously, we're no longer game for these friendships.

I Can Do It Better

"Constantly 'one ups' me. A real friend is happy for you."

– Complex-Half8338

"That one time I got a fake bag but she doesn’t know and then 2 weeks later messaged me that she also bought a luxury bag… Then when I got a bf, she also went to get a bf within 3 months which is TOTALLY fine but she constantly messages me for us to go on a double date. Anyways, sadly they didn’t last long :( I mentioned that I wanted to go to Cuba, she went ahead and bought herself a ticket to Cuba but I didn’t end up going lol"

– Hot-Coffee-8465

Never Steal The Spotlight

"When they loved the idea of me shining, but behind their shadow, I could never do or achieve anything above them, and when I did, they would get jealous."

– Jasssin23

"Yes! I recently ghosted a friend because of this kind of behavior. She was trying to compete about EVERYTHING. Like she bragged about how her mom’s car accident was more traumatic than my elderly MIL’s - which is not even an appropriate thing to compare. She would also try to 'outshine' celebrations of my milestones and was mean to several of my friends for no apparent reason. She was a loose cannon at best."

– thefifthtrilogy

All About Me

"ALL she talks about it herself and her problems. Granted she has a a lot but never asks about me or my life until she realizes she just bypassed my attempt to want to talk about something in my life bothering me and continued to talk about herself."

– PokemomOnTheGo

People can just be so rude.

"When I got really sick. Very few came to help."

– Tofflus1

"Same here. I got cancer and everyone I knew was over the top supportive for the first six months and then all but three of my friends just vanished. I saw one of them at a Halloween party while I was going through chemo and she told me that my bald head made people uncomfortable. I was dressed as Captain Picard, it was awesome and she ruined it."

– CatGoNoTail

Not Missing High School

"At lunch, she was sitting with her boyfriend, I was sitting with our friend circle. She came up to me, guilted me into sitting with her and her boyfriend, and then proceeded to ignore me for the rest of lunch."

"She didn't care about me, she just didn't want me talking to the friend circle that she had abandoned for her boyfriend. When I pointed this out to her, she called me a jealous b*tch."

"Ah, high school. How I don't miss thee."

– Symnestra

These examples actually served as a good reminder for me to take a moment and assess my friendships.

Not so much about how I've been treated but more about checking myself to see if I'm respecting the people I call my friends.

We've all been guilty of casually mentioning future plans to get together. I embarrassingly wait for people to initiate something, which is terrible.

Show up for your friends. Make them feel important like the individuals they are.

There are few moments in life more momentous than buying your first home.

Of course, as is the case with any big decision, after going through with it, your mind begins to spiral down into a series of doubts.

Most of the time, once you've moved in and lived there for a while, all these doubts begin to slowly disappear.

In some cases, though, those doubts quickly turn into regrets.

Particularly when you notice more and more elements of what you thought was your "dream" home that is more reminiscent of a nightmare.

Redditor californiabred was curious to hear the biggest regrets from people who recently purchased a home, leading them to ask:

"Homeowners who bought recently, what’s your biggest regret?"

Not The What, But The When

"Not buying 4 years ago."- 3rdPartyArbitor

Location, Location, Location!

"The situation when you bought a house where it was possible and a month later they sell a house in the area where you wanted"- BenefitOk3952

"Not knowing enough about the area/town."

"I hate where we live."

"Hoping we can move by the time my oldest starts kindergarten."- MP1087

jason patric fox GIF by Wayward PinesGiphy

Upon Closer Inspection...

"The inspector told us the main drain in the basement was clogged."

"We thought it was clogged with something normal."

"It was, in fact, 'clogged' with cement from when our basement floor was redone."

"So now our basement regularly gets standing water on one side."- doctorpotterhead

"Hiring the wrong home inspector they missed so much, I really have to wonder if all those reviews were bought and paid for."- CaptainQuoth

Landscaping Decisions

"Not planting the fruit trees sooner."

"It’s a long wait."- SageLeaf1

Plant Hope GIF by The Seed of Life FoundationGiphy

How Long Have You Got...

"Be shameless enough to perform your own base level of inspection of a house so you don’t have to rely on what an inspector finds or get in a situation where you have to make an offer regardless of what the inspection finds."

"Turn all the faucets on and run the dishwasher."

"Start the washer machine for a second."

"Figure out if there is any water pressure issue."

"Bring a multi line laser and a tape measure."

"Check for any significant changes in slope on the foundation for some settling issues."

"Pay attention to the downspouts."

"Do they terminate right at the house or do they have longer pipes that lead the water away?"

"Pay attention to the flooring and create a rough estimate of what it will cost to immediately replace the flooring."

"Way easier to do when you don’t have a house full of furniture and can do it right before you move in."

"On the financial side you need to talk with multiple lenders at all times and make sure they continue to give you the most up to date closing costs."

"There were a lot of sneaky numbers that made there way in that I was unaware of as a first time home buyer."

"Until that mortgage lender gives you the locked in rate don’t trust them as to what number they are currently telling you."

"Discover your maximum mortgage rate + escrow and work backwards as to the maximum house you can afford."

"Don’t buy based on the pipe dream of refinancing."- from_the_Luft

GIF by BlindspotGiphy

Procrastination...

"Not recent, but I still regret not refinishing the floors before I moved in."

"I'll never do it now."- WinterFilmAwards

"I regret not having the inside painted and the carpet replaced before we moved in."

"Been here two years and it never felt like 'my home' until I got rid of the stains of those who came before."- DaisyRage7

Consider A Test Drive...

"Not particularly recent, but we did not pull out cars in the driveway or attempt to park them."

"So we didn't realize that my car could only enter the driveway from one direction, so I had to turn around half a block up every time I needed to park."

"And we just BARELY got two cars in the driveway."

"So my regret is that I took for granted that the driveway met our needs."- gtizzz

homer simpson episode 24 GIFGiphy

Always Read The Fine Print

"I bought a few years ago."

"So many things have gone sideways."

"One thing I regret is not being educated about permits."

"Contractors/handymen/ anyone who works on your house really, never mentions a permit may be needed."

"Learned that it’s up to me and me alone to do the research and phone calls."

"Currently have a job on hold because they needed a permit."

"The company blamed me and now I’m not sure they’re even going to do the work."

"Watch the movie 'The Money Pit'."

"It’s not that far off."

"Some days I wish I’d just be a renter."- MissPeppingtosh

Simply Not Worth The Effort

"Don't bother childproofing your home."

"They still get in."- Blueblackzinc

season 9 friends GIFGiphy

It's easy to question whether or not buying a home was the right decision.

But rather than live a life full of regret, why not make the most out of what you have, and turn your not-quite-dream home into a temporary dream home?

Who knows, it might even increase the resale value.