A fishmonger at a market in Kuwait thought it would be a brilliant idea to peddle not-so fresh fish to customers by devising a trick.
But most of the eagle-eyed customers were far too keen to get duped.
The merchant slapped plastic googly eyes over the yellowed eyeballs of the "fresh" fish on display in the hopes of deceiving casual customer into buying them. The Arabic language newspaper Al Bayan from the United Arab Emirates posted a picture of one of the googly-eyed fish.
In a juxtaposed photo, one of the plastic eyes slid off the head of the slimy carcass to reveal the true state of its decomposition.
People were instantly aware of something fishy going on. The fish store was shut down by Kuwait's Ministry of Commerce.
Twitter users were dumbfounded over the ridiculous tactic to fool customers.
But naturally, users had a field day with plenty of fish puns.
They had eyes on the situation.
Luke Skywalker is looking pretty fresh too.
But folks had to give them some props for trying to make a quick dinar—the currency of Kuwait.
A professional gave his diagnosis.
While one person suggested an alteration to the legal system.
There's a lesson to be learned here: if your dinner is looking at you all googly-eyed, it's not ripe for consumption.