A fishmonger at a market in Kuwait thought it would be a brilliant idea to peddle not-so fresh fish to customers by devising a trick.
But most of the eagle-eyed customers were far too keen to get duped.
The merchant slapped plastic googly eyes over the yellowed eyeballs of the "fresh" fish on display in the hopes of deceiving casual customer into buying them. The Arabic language newspaper Al Bayan from the United Arab Emirates posted a picture of one of the googly-eyed fish.
In a juxtaposed photo, one of the plastic eyes slid off the head of the slimy carcass to reveal the true state of its decomposition.
وزارة التجارة تغلق محلا لبيع الأسماك يضع عدسات مزيفة للأسماك لتبدو على انها طازجة! https://t.co/RCj7roilWT— جريدة بيان الكويتية (@جريدة بيان الكويتية)1535788170.0
People were instantly aware of something fishy going on. The fish store was shut down by Kuwait's Ministry of Commerce.
Kuwaiti police has shut down a fish store that was sticking googly eyes on fish to make them appear more fresh than… https://t.co/kpwJfWOM0B— Mohamed El Dahshan (@Mohamed El Dahshan)1535819832.0
Twitter users were dumbfounded over the ridiculous tactic to fool customers.
But naturally, users had a field day with plenty of fish puns.
@rodimusprime The scales of justice shall decide.— Kenneth Morris🇨🇦 (@Kenneth Morris🇨🇦)1535848499.0
@rodimusprime You got me hooked! Scaling back on my Twitter time, but you caught me when I have work to do. #naming— Ellen Lutwak (@Ellen Lutwak)1535855980.0
Well this certainly looks fishy. I hope they go to court and are found gill-ty. https://t.co/aB3fh871WE— M’BlockU (@M’BlockU)1535833512.0
They had eyes on the situation.
@eldahshan @KurtSchlichter @Bayan_kw https://t.co/6Z767oYLqt— Sean Johnson (@Sean Johnson)1535848950.0
@eldahshan @Bayan_kw I am a huge fan of #GoogleyEyes on fruits, vegetables, pics of #Trump... But this story is jus… https://t.co/yrpLmW3DP1— Endora (@Endora)1535854998.0
@AdelsGrail https://t.co/YfHnOniIuN— Fargin_Icehole (@Fargin_Icehole)1535852586.0
@eldahshan @Bayan_kw https://t.co/0Gl5AJx4mC— JJ the Santa Barbarian (@JJ the Santa Barbarian)1535840265.0
Luke Skywalker is looking pretty fresh too.
@Vpedrosa @iMakeArtifacts @OldSchoolGamerP @eldahshan @Bayan_kw https://t.co/zUAC1GeUaS— Grumpy Kate (@Grumpy Kate)1535887116.0
But folks had to give them some props for trying to make a quick dinar—the currency of Kuwait.
Can't knock the hustle https://t.co/4iNoMFHB1o— Vijay Arogyasami (@Vijay Arogyasami)1535839830.0
A professional gave his diagnosis.
Never judge the freshness of fish by the googliness of their eyes. https://t.co/hW50lwpwCz— Matthew Dalby (@Matthew Dalby)1535838957.0
While one person suggested an alteration to the legal system.
my strongest-held belief is that extremely creative crimes that don't involve maiming another person should be allo… https://t.co/fhmREJsHfu— Ashley Feinberg (@Ashley Feinberg)1535838702.0
@ashleyfeinberg Eat some bad fish and tell me if you don’t feel maimed afterward— Jonathan M. Katz✍🏻 (@Jonathan M. Katz✍🏻)1535838764.0
@eldahshan @Bayan_kw I thought I've seen it all, but twitter always proves me wrong— 尺ㄚ卂几 (@尺ㄚ卂几)1535849645.0
@eldahshan @Bayan_kw I feel like this should be allowed out of sheer ballsiness.— coffee stout wench (@coffee stout wench)1535851136.0
There's a lesson to be learned here: if your dinner is looking at you all googly-eyed, it's not ripe for consumption.