For decades inclusivity was a bit of a blind spot for toy maker Mattel and their iconic Barbie doll.
But in the last decade Barbie has evolved more than she did in the 50 years before.
And she's about to undertake another major change that is coming to a store near you.
Since her debut in 1959 Barbie has been one of the best selling toys of all time, but for almost as many years consumers and advocates have had concerns about the iconic doll.
From her anatomically improbable measurements to her noticeably monotone complexion and homogenous features, many worried about the unrealistic standards and lack of diversity Barbie represented to young girls.
2019 though may be the year when there is finally a Barbie for everyone.
As part of Barbie's 60th anniversary celebration Mattel announced its most diverse line of dolls yet, including disabled Barbies, and people are loving her new look.
Barbie will debut a doll with a prosthetic leg, and another that comes with a wheelchair, in June… https://t.co/nTmXYI5jbc— CNN (@CNN)1550214064.0
The upcoming Barbie Fashionistas line will feature a diverse new group of dolls with different hair types, body types facial sculpts and disabilities, including a Barbie in a wheelchair and one with a removable prosthetic leg.
13-year-old disabled rights advocate Jordan Reeves worked with Mattel on the new dolls.
13-year-old disability activist Jordan Reeves helped Barbie launch a new line of dolls with prosthetics https://t.co/fPXR32Vpvc— NowThis (@NowThis)1550285700.0
Barbie's newest dolls use wheelchairs and have prosthetic limbs https://t.co/tzTRS5E9iW— TicToc by Bloomberg (@TicToc by Bloomberg)1550070994.0
It won't be the first doll with a wheelchair that Mattel created.
@tictoc This isn't the first Barbie with a wheelchair, our awesome Mum, who is an Occupational Therapist and helps… https://t.co/7fUzdWqmE9— Niki (@Niki)1550087335.0
@sheilawalker73 @Kidsdoc1Rick @NatLauter dude: use the intertubes. it’s easy. I swear. https://t.co/2p3G3m0CCl— Roberta (@Roberta)1550355094.0
But this time they are hoping to get it right with input from people like Reeves.
In 1997, Mattel released Becky, Barbie’s friend, who’s hot-pink wheelchair could not fit into the elevator of Barbie’s $100 Dream House. 😬— Inquisitor (@Inquisitor)1550316749.0
In 1997 Mattel released Barbie's friend "Share-a-Smile Becky" followed by school photographer Becky and Paralympic Becky with a special racing design wheelchair.
Hey, @TheLastLeg, @Barbie did have a friend who was a Paralympic athlete, meet Becky. But #isitOK that @Mattel disc… https://t.co/RVPq6ROR2r— Annette Stride (@Annette Stride)1521066206.0
Although Becky was a hit, girls soon discovered that her bulky wheelchair was too large to interact with accessories like the Barbie Dream House. Mattel said they would look into the issue but no changes were ever made and Becky was eventually discontinued in 2017.
This time however Mattel is aiming for a more representative doll.
According to Teen Vogue, Kim Culmone, Mattel's vice president of Barbie Design worked with disabled people and UCLA to design a more accurate representation.
When Barbie's design team worked with 13-year-old disability activist Reeves, who has a prosthetic arm, she suggested making Barbie's prosthetic leg removable to make her more realistic.
Fans of all ages are loving Barbie's new looks. For many the inclusive new line up means finally finding the Barbie they have always wanted.
Y’all, I just read that the new wheelchair @Barbie is going to come with a ramp to make the Barbie dream house whee… https://t.co/78tKLdYLcw— Jessica Jewett Jones (@Jessica Jewett Jones)1549996366.0
YES @Barbie! Barbie gets more inclusive with wheelchair & prosthetic limb! New line will be available June 2019,… https://t.co/Nh12DLM42i— 🤖 Angel Giuffria ¯\_(ツ)_, (@🤖 Angel Giuffria ¯\_(ツ)_,)1549924117.0
@aannggeellll @Barbie @jordanjustright @bornjustright This is such wonderful news. I work as an advocate, fund rais… https://t.co/TACBQiwjEt— DONNA CARRIERE (@DONNA CARRIERE)1550262654.0
@aannggeellll @Barbie @jordanjustright @bornjustright When I heard about this I cried. How amazing that young peopl… https://t.co/NIDFomfRbh— Brenna Huckaby (@Brenna Huckaby)1550009036.0
@aannggeellll @Soapy_Wit_Tank @Barbie @jordanjustright @bornjustright Never thought about it but I am pleased it is… https://t.co/xaF3HurwYS— Don Wood (@Don Wood)1549927243.0
@aannggeellll @Barbie @jordanjustright @bornjustright Every girl is special in her own way💕 can't wait for these🤗 great job @Barbie 🌼— Ananya Shekhawat (@Ananya Shekhawat)1550084274.0
And fans are already on the look out for more ways that Mattel can add to its new inclusive line.
@CNN @Mattel - love the new handicap Barbie dolls. Do you have blind dolls? In California where will dolls be sold in June 2019?— Pat Amador (@Pat Amador)1550257183.0
@CNN @Barbie if they don’t already should have a bald doll for children going through Chemo.— SouthernOmaEng (@SouthernOmaEng)1550214806.0
Eager fans will have to wait a bit longer to get their hands on the new collection of inclusive Barbie's though.
The Fashionistas will be available in Fall 2019.