With Christmas just around the corner, bakers are prepping for a cookie-pocalypse following the mysterious disappearance of Hershey's Kisses tips.
Something is rotten in the state of Pennsylvania. For weeks, bakers across the country have been readying for Christmas, but many have found something very wrong with the essential ingredient for their classic peanut butter blossoms: Hershey's Kisses.
In bag after bag, hopeful holiday bakers kept finding Kisses missing their tips. It wasn't every Kiss, but it soon became clear this was no isolated incident, but an all-out epidemic. It was time to find some answers.
Across social media, the word was getting out that Kisses were missing their tips. According to Business Insider, a Facebook group called the Wedding Cookie Table seemed to be the first to notice the issue. After one member posted a photo of the deformed Kiss, others soon responded that they had encountered the same issue.
Something was obviously going wrong at the Hershey, Pennsylvania factory.
Soon, Kisses with missing tips were showing up everywhere and the mystery deepened.
After the story began making headlines, many questioned whether the missing tips were worth all the fuss.
Bakers, however, knew this was indeed serious business.
Though many cookie creators noticed this issue seemed to be more prevalent in the holiday themed bags of Kisses, a Hershey representative told PEOPLE that the problem is "not holiday-specific." The seasonal and classic silver Kisses are all produced in the same Hershey, Pennsylvania factory.
While Hershey says they do not know the source of the problem yet, thanks to the Wedding Cookie Table, they are looking into it.
"The iconic, conical shape is one of the reasons families have loved Kisses for generations. We shape the tip on our classic, solid Milk and Dark Chocolate Kisses to create that iconic appearance. And while there has always been some variability in that process, we are working to improve the appearance because it's as important to us as it is to our fans."
The first question Hershey should probably ask: Just who is in charge of their quality control?