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As far as bad ideas go, Sexy Handmaid is right up there with the terrible Pepsi campaign where Kendall Jenner solves racism in the United States with a soda pop.

Come on folks, we can do a lot better.


The website Yandy launched this years Halloween costumes with a sexy Handmaid's Tale.

If that wasn't bad enough they added this tag to really get you in the mood.

"An upsetting dystopian future has emerged where women no longer have a say."
"However, we say be bold and speak your mind in this exclusive Brave Red Maiden costume."


Yandy


Yandy

Needless to say it didn't go over well.

media.giphy.com

The comments were brutal.








Gee, we cannot understand what women could possibly be offended by. Especially with the outfit inspiring comments like these from some men.



And women.





The company removed the costume and issued this official statement:

"Yandy always has stood, and will continue to stand, at the forefront of encouraging our customers to 'Own Your Sexy.' We support our customers being comfortable in their skin, regardless of who they are or what they choose to wear. Our corporate ideology is rooted in female empowerment, and gender empowerment overall."
"Over the last few hours, it has become obvious that our 'Yandy Brave Red Maiden Costume' is being seen as a symbol of women's oppression, rather than an expression of women's empowerment. This is unfortunate, as it was not our intention on any level. Our initial inspiration to create the piece was through witnessing its use in recent months as a powerful protest image."
"Given the sincere, heartfelt response, supported by numerous personal stories we've received, we are removing the costume from our site."

H/T: Indy100, Bustle

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