Saturday marked a day during Milan Fashion Week that will be thrice as unforgettable as all the rest.
During God Can't Destroy Streetwear's show, an Italian streetwear brand that goes by GCDS, models wearing 3 prosthetic breasts strutted all of their stuff down the runway.
Giuliano Calzo, the brand's co-founder and creative director spoke about their decision.
"We're a young group here — we're all under 30 — and I wanted to talk to people our age about the future and get them thinking about plastics, water shortage and the environment. Full sustainability is impossible, and I wanted this show to be a wake-up call."
Not sure what that has to do with three breasts, but OK.
He went on to make further statements that more eloquently explained the peculiar choice.
"Two years ago my mum had a breast cancer and it was such a wake up call of what's future gonna be about? So I put all my strength into offering a imaginary [sic] world where I could express my self. Three breasts is not only a 'Total Recall' homage but also a political statement, in a moment where culture and art need more feeding than ever, three breast might be useful."
If you don't understand the Total Recall reference, check out this clip. (Nudity warning ahead)
People aren't sure how to feel about the breast enhancement.
Cosmopolitan surveyed their online readers asking,
"On a scale of 1 - 10 how disturbed are you?"
The results? 69% said,
"Like, definitely 10"
And 31% said,
"Eh, idk, it's 2018 I've seen weirder."
Twitter seems to be siding with the majority on this one.
The GIFs were on point:
Still not entirely sure what Calza thinks he's championing with choosing three-breasted models, but hey, he definitely got some publicity out of it.